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Batman Costume for Kids

Fail

Demand is soft, at -70.0% this quarter, so Batman Costume for Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£51K/yr94K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
58%top-5 click share · 7 brands · 48 sellers

Flapen Score

Batman Costume for Kids against its category

The dotted line is the Fashion average. Past it, Batman Costume for Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Costume for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Batman Costume for Kids 94K times last year and spent an estimated £51K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
4.2%
Market size, estimated
£51Ka year
Peak month
October7.5× the quietest month
Top search term
batman costume kids32K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £7.45 to £22.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.01 that is £1K to £3K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£7.45–£22.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #719 within Boys. It carries 729 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
91%
Out of stock, average day
2.9%
Average rank
#719in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Batman Costume for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

2%

  • Rubies44%
  • Textiles 4 Home19%
  • BATMAN16%
  • amscan10%
  • DC Comics6%
  • Boost Kid Essentials3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Batman Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 7.5×

Search terms

Top Batman Costume for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman costume kids32K/yr
  • kids batman costume13K/yr
  • batman costume 4-5 years8K/yr
  • batman costume 3-46K/yr
  • batman kids costume6K/yr
  • bat man costume kids6K/yr
  • batman costume for kids20K/yr
  • children batman costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Costume for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.14

Short

It looked very long when I first opened it

Size up

Quality-Overall14%+1.00

The belt is probably the least of quality

Very low quality

Not impressed with the quality at all

Material Quality14%−0.09

For the price I paid the material is so cheap

Thickness7%−0.05

Very thin and very low quality

Value For Money3%+1.64

however, the price is quite high

Love

Size-Overall27%−0.14

Great fit

True to size

the size was perfect

Quality-Overall19%+1.00

Good quality

Great product

The quality is really good as expected with this brand, however, the price is quite high

Value For Money17%+1.64

Worth the price

value for money

Good value

Gifting Purpose6%+0.49

Gift

Winning present

Washability5%+0.43

Washes great also

Good quality, washes well

washed well too

Return

1.9% Return rate 88% Fixable by listing

Size-Overall87%█▇▇▇▆█

Short

It looked very long when I first opened it

Size up

Quality-Overall4%▁▄▅▄▁█

The belt is probably the least of quality

Very low quality

Not impressed with the quality at all

Material Quality2%▁▁▄█▁▁

For the price I paid the material is so cheap

Defective Material/Parts1%▁█▆▁▇▁
Product Condition1%▁▁▂▁█▁

FAQ

Common Batman Costume for Kids questions

Answered from the same tracked data.