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Batman Costume Adult

Fail

Demand is soft, at -26.6% this quarter, so Batman Costume Adult is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£147K/yr449K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
36%top-5 click share · 11 brands · 62 sellers

Flapen Score

Batman Costume Adult against its category

The dotted line is the Fashion average. Past it, Batman Costume Adult is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Batman Costume Adult 449K times last year and spent an estimated £147K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
1.1%
Market size, estimated
£147Ka year
Peak month
October17.1× the quietest month
Top search term
batman costume265K searches a year

02 · Price

A sale here is worth £30.55.

Listings sell for £30.55 on average, from £7.45 to £80.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £30.55 that is £0 to £3K a year per listing.

Average price
£30.55inside the $15 to $100 sweet spot
Price range
£7.45–£80.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,208 within Novelty & Special Use Clothing. It carries 814 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
74%
Out of stock, average day
11.3%
Average rank
#2,208in Novelty & Special Use Clothing
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Batman Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

62

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

7%

  • Rubies48%
  • Funidelia27%
  • Textiles 4 Home8%
  • SINSEN4%
  • BATMAN3%
  • Boost Kid Essentials2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Batman Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 17.1×

Search terms

Top Batman Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman costume265K/yr
  • batman costume adult85K/yr
  • batman suit9K/yr
  • adult batman costume20K/yr
  • mens batman costume17K/yr
  • batman outfit8K/yr
  • batman costume men17K/yr
  • batman adult costume6K/yr
  • bat man costume adults8K/yr
  • batman costume dark knight4K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.19

It comes up too big

this came up a little small

masks a little tight

Material Quality21%−0.36

For the price I paid the material is so cheap

Material was all dusty when I received it

Quality-Overall14%+2.56

Expensive for quality

Thought it was expensive for the quality

Value For Money7%+0.13

Not worth the price

Love

Quality-Overall33%+2.56

Brilliant quality

Great product

A+ Well worth the money 💰 excellent quality

Size-Overall22%−0.19

Perfect fit

True to size

good size

Value For Money14%+0.13

Great costume for the price

Value for money

Great for money

Stretchability/Expandability/Elasticity5%+0.56

elastic

Washability5%+0.56

Washes great also

Good quality, washes well

Return

3.2% Return rate 88% Fixable by listing

Size-Overall84%█▇▇▇▇▇

It comes up too big

this came up a little small

masks a little tight

Quality-Overall6%▅█▅▆▃▅

Expensive for quality

Thought it was expensive for the quality

Advertised Vs Actual Product3%▃█▅▄▇▅
Material Quality2%▁█▆▆▂▁

For the price I paid the material is so cheap

Material was all dusty when I received it

Comfort-Overall1%▁█▁▆▃▁

FAQ

Common Batman Costume Adult questions

Answered from the same tracked data.