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Batman

Fail

Buyers convert on only 0.4% of searches, so Batman is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£115K/yr3.0M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
73%top-5 click share · 10 brands · 111 sellers

Flapen Score

Batman against its category

The dotted line is the Fashion average. Past it, Batman is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Batman 3.0M times last year and spent an estimated £115K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.4%
Market size, estimated
£115Ka year
Peak month
August2.7× the quietest month
Top search term
batman2.4M searches a year

02 · Price

A sale here is worth £11.16.

Listings sell for £11.16 on average, from £5.16 to £25.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.16 that is £1K to £3K a year per listing.

Average price
£11.16under the $15 to $100 sweet spot
Price range
£5.16–£25.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #164 within Boys. It carries 606 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#164in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Batman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

111

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • TOPWAYS33%
  • DC Comics17%
  • BATMAN14%
  • Textiles 4 Home12%
  • Get Trend6%
  • LEGO6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Batman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KBlack Friday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Batman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman2.4M/yr
  • the batman210K/yr
  • batman toys171K/yr
  • batman gifts41K/yr
  • batman toy23K/yr
  • batman gifts for men31K/yr
  • bat man13K/yr
  • batman merchandise11K/yr
  • batman merch8K/yr
  • batman collectables8K/yr

Reviews and returns

What reviews say buyers love and hate about Batman

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.02

Bad sizing like really bad

Its not as big as youd think

The cowl is tiny

Value For Money23%+1.22

A bit expensive

chatty for the price

A Little over priced for what it is

Brightness/Shine/Glow13%−0.08

Not much light for a light

the light is very dim

Its small barely lights up

Quality-Overall10%−0.04

honestly you're better off getting a slightly more expensive one for higher quality

the quality, and light weren't the best

Mediocre at best

Material Quality5%−0.03

Material was so cheap

Love

Value For Money23%+1.22

Good product for the price

Really good value for money

Great value for money given it works as a costume

Quality-Overall15%−0.04

Great price and quality

Good product

quality range

Gifting Purpose11%+0.90

Wonderful, unusual gifts

Great gift

Was a great birthday present for my sons friend

Design-Overall10%−0.01

Design was cool

it looks nice

This is an enjoyable build

Fun/Entertainment Experience9%+0.95

Fun

3 year old enjoys playing with it with the other superheros too

Great toy

Return

0.5% Return rate 52% Fixable by listing

Size-Overall40%▁▃█▆▁▄

Bad sizing like really bad

Its not as big as youd think

The cowl is tiny

Quality-Overall15%▁▁▂▃█▄

honestly you're better off getting a slightly more expensive one for higher quality

the quality, and light weren't the best

Mediocre at best

Defective Material/Parts6%▁▁▁▄█▆
Advertised Vs Actual Product5%█▁▁▁▃▂
Gifting Purpose4%▁▁█▁▁▁

FAQ

Common Batman questions

Answered from the same tracked data.