- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £115K/yr3.0M searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 111 sellers
Flapen Score
Batman against its category
The dotted line is the Fashion average. Past it, Batman is stronger. Inside it, weaker.
Market
The Batman market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Batman 3.0M times last year and spent an estimated £115K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £115Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- batman2.4M searches a year
02 · Price
A sale here is worth £11.16.
Listings sell for £11.16 on average, from £5.16 to £25.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.16 that is £1K to £3K a year per listing.
- Average price
- £11.16under the $15 to $100 sweet spot
- Price range
- £5.16–£25.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #164 within Boys. It carries 606 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #164in Boys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 606per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Batman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TOPWAYS Novelty Funny Apron Kitchen Chef BBQ Baking Aprons for Men Cooking Sexy Aprons Pinafore for Women Prank Dress Joker Pinny Bib Secret Santa Funny Gifts (Batman)
- Price
- £6.06
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 2y ago

BATMAN Kids Novelty Pyjamas With Cape Dress Up Costume Ages 2 to 8 Years Old (5-6 Years) Grey
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 4y ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

DC Comics Batman Boys Pyjamas | Batman Short PJs Set | Cotton Nightwear | Kids Superhero Sleepwear | Ages 2-3 to 7-8 Years (4-5) Black
- Price
- £9.34
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Batman Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gifts (Black Batman)
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago
Trending
90-day click momentum
DC Comics Batman Boys Pyjamas | Batman Short PJs Set | Cotton Nightwear | Kids Superhero Sleepwear | Ages 2-3 to 7-8 Years (4-5) Black
- Price
- £9.34
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Batman Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gifts (Black Batman)
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (2-3 years) Grey
- Price
- £9.22
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

BATMAN Kids Novelty Pyjamas With Cape Dress Up Costume Ages 2 to 8 Years Old (5-6 Years) Grey
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 4y ago
Newest
by launch date
LEGO DC Batman: Bruce Wayne and the Batsuit (30726) Paper Bag/Polybag
- Price
- £6.43
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 5mo ago

LEGO DC The Batman Batmobile Car Toy - Collectible Superhero Model Kit w/a Minifigure & Golden Coin - Birthday Gift for 9+ Year Old Boys & Teenage Movie Fans - 76332
- Price
- £17.82
- Rating
- 4.9/5
- Reviews
- 203
- Age
- 9mo ago

Batman Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gifts (Black Batman)
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

Spin Master DC Comics Batman Ninja Strike Katana Blade Batwing and 15cm Action Figure Super Hero Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Paladone Batman Mask Light Wall Mountable or Freestanding LED Lamp Officially Licensed DC Comics Merchandise for Bedrooms Man Caves Home and Collectors
- Price
- £17.78
- Rating
- 4.0/5
- Reviews
- 184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
111
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- TOPWAYS33%
- DC Comics17%
- BATMAN14%
- Textiles 4 Home12%
- Get Trend6%
- LEGO6%
- Open — no brand owns it (4 brands, 11%)
Demand
Batman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top Batman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- batman2.4M/yr
- the batman210K/yr
- batman toys171K/yr
- batman gifts41K/yr
- batman toy23K/yr
- batman gifts for men31K/yr
- bat man13K/yr
- batman merchandise11K/yr
- batman merch8K/yr
- batman collectables8K/yr
Reviews and returns
What reviews say buyers love and hate about Batman
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad sizing like really bad
Its not as big as youd think
The cowl is tiny
A bit expensive
chatty for the price
A Little over priced for what it is
Not much light for a light
the light is very dim
Its small barely lights up
honestly you're better off getting a slightly more expensive one for higher quality
the quality, and light weren't the best
Mediocre at best
Material was so cheap
Love
Good product for the price
Really good value for money
Great value for money given it works as a costume
Great price and quality
Good product
quality range
Wonderful, unusual gifts
Great gift
Was a great birthday present for my sons friend
Design was cool
it looks nice
This is an enjoyable build
Fun
3 year old enjoys playing with it with the other superheros too
Great toy
Return
0.5% Return rate 52% Fixable by listing
Bad sizing like really bad
Its not as big as youd think
The cowl is tiny
honestly you're better off getting a slightly more expensive one for higher quality
the quality, and light weren't the best
Mediocre at best
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Batman questions
Answered from the same tracked data.









