Is batman profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (35/100).

How competitive is the batman niche?

10 brands and 111 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in batman?

Top complaints mined from reviews: Size-Overall, Value For Money, Brightness/Shine/Glow. The return rate is 0.5%.

When does demand for batman peak?

Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.

What does it cost to enter the batman niche?

Listings span £5.16–£25.09; the average listing price is £11.16 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

batman

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Good606.13

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.16–£25.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.16

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£115K

£115K/yr · 3.0M searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, batman is a £115K/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

batman market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £140K–£167K; units × avg price
Conversion rate: 0.4%
Avg BSR: #164
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 2.0%
Avg brand age: 45 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

111

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

TOPWAYS33%
DC Comics17%
BATMAN14%
Textiles 4 Home12%
Get Trend6%
LEGO6%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -14.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Open Trend

Top batman search terms

batman2.4M/yr -16.0%0.1% conv.
the batman210K/yr +4.5%0.0% conv.
batman toys171K/yr -26.0%0.7% conv.
batman gifts41K/yr -29.6%0.2% conv.
batman toy23K/yr -8.2%0.8% conv.
batman gifts for men31K/yr +11.2%0.3% conv.
bat man13K/yr +1.4%0.3% conv.
batman merchandise11K/yr +38.9%0.1% conv.
batman merch8K/yr +40.2%0.1% conv.
batman collectables8K/yr +9.6%0.1% conv.

All search terms

Top batman products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOPWAYS Novelty Funny Apron Kitchen Chef BBQ Baking Aprons for Men Cooking Sexy Aprons Pinafore for Women Prank Dress Joker Pinny Bib Secret Santa Funny Gifts (Batman)

TOPWAYS£6.064.5★44 rev

BATMAN Kids Novelty Pyjamas With Cape Dress Up Costume Ages 2 to 8 Years Old (5-6 Years) Grey

BATMAN£9.254.6★478 rev

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey

Textiles 4 Home£8.484.5★96 rev

DC Comics Batman Boys Pyjamas | Batman Short PJs Set | Cotton Nightwear | Kids Superhero Sleepwear | Ages 2-3 to 7-8 Years (4-5) Black

DC Comics£9.344.7★15 rev

Batman Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gifts (Black Batman)

Get Trend£13.414.2★40 rev

Newest

by launch date

LEGO DC Batman: Bruce Wayne and the Batsuit (30726) Paper Bag/Polybag

LEGO£6.4363 rev

5mo ago

LEGO DC The Batman Batmobile Car Toy - Collectible Superhero Model Kit w/a Minifigure & Golden Coin - Birthday Gift for 9+ Year Old Boys & Teenage Movie Fans - 76332

LEGO£17.82203 rev

9mo ago

Batman Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gifts (Black Batman)

Get Trend£13.4140 rev

9mo ago

Spin Master DC Comics Batman Ninja Strike Katana Blade Batwing and 15cm Action Figure Super Hero Kids Toys for Boys and Girls Ages 3 and Up

Spin Master£8.8648 rev

1y ago

Paladone Batman Mask Light Wall Mountable or Freestanding LED Lamp Officially Licensed DC Comics Merchandise for Bedrooms Man Caves Home and Collectors

Paladone£17.78184 rev

1y ago

What buyers say about batman

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good product for the price”

Quality-Overall15%

“Great price and quality”

Gifting Purpose11%

“Wonderful, unusual gifts”

Design-Overall10%

“Design was cool”

Fun/Entertainment Experience9%

“Fun”

Collectibles7%

“has added it to his collection”

Size-Overall6%

“Great fit”

Brightness/Shine/Glow3%

“Brilliant, very bright”

Assembly/Installation2%

“My grandson enjoyed putting it together”

Correct Contents2%

“for 9 quid there is some good parts”

What buyers complain about

Size-Overall27%

“Bad sizing like really bad”

Value For Money23%

“A bit expensive”

Brightness/Shine/Glow13%

“Not much light for a light”

Quality-Overall10%

“honestly you're better off getting a slightly more expensive one for higher quality”

Material Quality5%

“Material was so cheap”

Natural Resource Wastage3%

“Complete waste of money”

Durability3%

“Can be easily broken”

Top return reasons

Size-Overall40%

Quality-Overall15%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Gifting Purpose4%

Material Quality4%

Value For Money4%

Functionality-Overall4%