Barbie Stationery
FailShoppers spend only $43K a year here, so Barbie Stationery is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £43K/yr110K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 28%top-5 click share · 19 brands · 287 sellers
Flapen Score
Barbie Stationery against its category
The dotted line is the Fashion average. Past it, Barbie Stationery is stronger. Inside it, weaker.
Market
The Barbie Stationery market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Stationery 110K times last year and spent an estimated £43K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £43Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- barbie gifts30K searches a year
02 · Price
A sale here is worth £10.66.
Listings sell for £10.66 on average, from £1.66 to £26.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.66 that is £0 to £1K a year per listing.
- Average price
- £10.66under the $15 to $100 sweet spot
- Price range
- £1.66–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #403 within Girls. It carries 954 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 91%
- Out of stock, average day
- 3.2%
- Average rank
- #403in Girls
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 954per listing
- Listings tracked
- 76
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Barbie Stationery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Girls Blanket Hoodie Oversized Fleece Ultra Soft and Cosy Pink One Size
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 3y ago

Get Trend Barbie Girls Baseball Cap Sunglasses & Scrunchie Set 8-14 Yrs Adjustable Hat 100% UV Shades Holiday Accessories (Multi Barbie)
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Barbie ALLIGATOR Sticker Book Sticker Books Stickers Sticker Book Gifts Sticker Activity Book Reusable Stickers
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 5y ago

Childrens Lip Balm Duo 2 x 4g Hydrating Lip Balms in Strawberry & Mango Tear & Share Best Friends Gift Official Barbie Merchandise
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 11mo ago

Barbie Miami Water Bottle with Straw Pink 600ml Reusable Kids Polypropylene BPA Free and Recyclable Plastic
- Price
- £5.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Trending
90-day click momentum
Get Trend Barbie Girls Baseball Cap Sunglasses & Scrunchie Set 8-14 Yrs Adjustable Hat 100% UV Shades Holiday Accessories (Multi Barbie)
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Barbie Girls Teenagers Fleece Dressing Gown with Hood & Pockets Cosy Robe Fluffy Loungewear Nightwear - Gifts for Girls (Pink 3-4 Years)
- Price
- £13.72
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 2y ago

Barbie Girls & Teenagers Fleece Onesie with Hood Warm Hooded Sleepsuit Cosy Loungewear - Gifts for Girls (Pink 5-6 Years)
- Price
- £14.59
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 2y ago

Barbie Womens Pyjama Set in Pink | Ladies Cropped Short Sleeve Graphic Tee & Long Leg All Over Print Bottoms PJs | Classic Logo Original Style Icon | Doll Movie Apparel Merchandise Gift for Her
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago

Barbie Miami Water Bottle with Straw Pink 600ml Reusable Kids Polypropylene BPA Free and Recyclable Plastic
- Price
- £5.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
Barbie Kids Water Bottle Pink with Palm Tree Design 400ml Single Wall Aluminium Blue Flip Top Lid with Sipper
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Barbie Miami Water Bottle with Straw Pink 600ml Reusable Kids Polypropylene BPA Free and Recyclable Plastic
- Price
- £5.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Get Trend Barbie Girls Baseball Cap Sunglasses & Scrunchie Set 8-14 Yrs Adjustable Hat 100% UV Shades Holiday Accessories (Multi Barbie)
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Childrens Lip Balm Duo 2 x 4g Hydrating Lip Balms in Strawberry & Mango Tear & Share Best Friends Gift Official Barbie Merchandise
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 11mo ago

Childrens Hair Clips Set 6 Colourful Hair Slides with Secure Hold Cute Everyday Hair Accessories Official Barbie Merchandise
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
287
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
28%
Top 20: 59%
Open market
13%
- Barbie64%
- Townley Girl7%
- Get Trend7%
- BLADEZ4%
- Zawadi Global3%
- Crayola2%
- Open — no brand owns it (13 brands, 13%)
Demand
Barbie Stationery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Barbie Stationery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie gifts30K/yr
- barbie gifts for girls age 58K/yr
- barbie water bottle10K/yr
- barbie gift8K/yr
- barbie gifts for girls age 66K/yr
- barbie toys for girls age 55K/yr
- barbie accessories for girls7K/yr
- barbie gifts for girls age 74K/yr
- barbie game4K/yr
- barbie water bottle for girls4K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Stationery
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this time the band snapped so couldnt use it at all
Fan broke after 2 weeks
Soon fell to pieces
The colour change part doesnt work
I was a bit confused as pens a different colour to what is shown on the front
Doesn't change colour
Poor quality
Clothes not if a good quality either
Only con is it doesnt seem to last as long as other shower gels so it can be pricey in the long run
Not worth full price
Overpriced
Way too big it doesn't fit in any cup holder on any of my two cars
Much larger than expected
it is quite small
Love
Christmas Present
Super gift
Good gift
It is so well made as well
pieces all feel well made
Good quality
great value
Decent price
Money well spent
perfect for imaginative play
Really fun doll
Good fun
bright colours
Nice colours
Vibrant colours really stand out
Return
0.7% Return rate 26% Fixable by listing
The box was slightly damaged so wouldn't have been an ideal gift for anyone however was okay for me because it was for my little one
Way too big it doesn't fit in any cup holder on any of my two cars
Much larger than expected
it is quite small
Nail dryer doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Stationery questions
Answered from the same tracked data.









