Skip to content

Ballet Tights

Fail

Prices span $3.89–$11.58, mostly outside the sweet spot, so Ballet Tights is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£77K/yr277K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
36%top-5 click share · 23 brands · 31 sellers

Flapen Score

Ballet Tights against its category

The dotted line is the Fashion average. Past it, Ballet Tights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Tights 277K times last year and spent an estimated £77K. The top 5 brands take 63% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
4.1%
Market size, estimated
£77Ka year
Peak month
September3.5× the quietest month
Top search term
ballet tights115K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £3.89 to £11.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.80 that is £680 to £2K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£3.89–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£680–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #85 within Girls. It carries 724 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#85in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ballet Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

31

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

36%

Top 20: 74%

Open market

32%

  • Dancina19%
  • Silky Dance17%
  • Roch Valley11%
  • XIYEZDM9%
  • CHUNG8%
  • viiotu5%

Demand

Ballet Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Ballet Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet tights115K/yr
  • pink ballet tights34K/yr
  • ballet tights girls41K/yr
  • girls ballet tights18K/yr
  • ballet tights women17K/yr
  • convertible ballet tights9K/yr
  • pink ballet tights girls6K/yr
  • toddler ballet tights7K/yr
  • ballet tights 2-3 years6K/yr
  • kids ballet tights5K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Tights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color21%−0.21

colour different to pictured item

However, the colour description is inaccurate

Wrong colour

Size-Overall20%+0.08

Not fit for purpose IMO

they do come up a little big

On the small side

Quality-Overall14%+0.26

Poor quality

Terrible quality, laddered all around the ankles in multiple places as soon as my daughter put them on

Pathetic quality

Gap/Hole11%−0.18

they already have a hole in them

Ladder and hole soon as put the tights on

Hole already after first use

Thickness7%+0.32

Thick so they dont pluck or pull easy

Quite thin for 60 denier

Love

Quality-Overall26%+0.26

Good quality tights

Decent tights

Fantastic quality

Size-Overall20%+0.08

Fit my 7 year old

Fit is true to size

Nice fit comfortable

Value For Money7%+0.83

good price

Value for money

Great value for money

Material Quality6%+1.10

The material is incredibly soft to the touch

lovely material perfect for my daughters ballet classes

Fabric looks good

Advertised Vs Actual Product6%+1.02

Do the job

Exactly as pictured and wonderful quality

Return

1.7% Return rate 91% Fixable by listing

Color60%▇▇█▇▆█

colour different to pictured item

However, the colour description is inaccurate

Wrong colour

Size-Overall25%▆▆▆▆█▄

Not fit for purpose IMO

they do come up a little big

On the small side

Gap/Hole3%▃█▄▅▅▃

they already have a hole in them

Ladder and hole soon as put the tights on

Hole already after first use

Quality-Overall2%▆▄▇▅▄█

Poor quality

Terrible quality, laddered all around the ankles in multiple places as soon as my daughter put them on

Pathetic quality

Width2%█▁▁▁▃█

FAQ

Common Ballet Tights questions

Answered from the same tracked data.