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Ballet Socks

Fail

Prices span $3.74–$9.08, mostly outside the sweet spot, so Ballet Socks is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£51K/yr107K searches / yr
90-day growth
+55.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 16 sellers

Flapen Score

Ballet Socks against its category

The dotted line is the Fashion average. Past it, Ballet Socks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Socks 107K times last year and spent an estimated £51K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+55.6%
Conversion, latest week
7.0%
Market size, estimated
£51Ka year
Top search term
ballet socks55K searches a year

02 · Price

A sale here is worth £6.81.

Listings sell for £6.81 on average, from £3.74 to £9.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.81 that is £2K to £3K a year per listing.

Average price
£6.81under the $15 to $100 sweet spot
Price range
£3.74–£9.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #25 within Girls. It carries 170 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#25in Girls
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ballet Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Himcus47%
  • DANCE LINE16%
  • Fjquamitix16%
  • Maxmoc4%
  • Roch Valley4%
  • Leikedun3%
  • Open — no brand owns it (3 brands, 9%)

Search terms

Top Ballet Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet socks55K/yr
  • ballet socks for girls25K/yr
  • pink ballet socks17K/yr
  • girls ballet socks6K/yr
  • ballet socks women4K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality50%−0.29

Cheap material

Be warned these are not a cotton type material

Size-Overall17%+1.04

slightly shorter than some on my 9 year old

Color17%−0.06

have attracted dirt really quickly and changed colour

Love

Quality-Overall14%+0.87

The socks are really good quality

Good quality

Very good quality

Size-Overall11%+1.04

Perfect fit

True to sizing and comfortable

the fit was as expected based on the size guide

Comfort-Overall11%+0.71

They successfully combine comfort, style and practicality, making them an excellent choice for an active little girl

comfortable

comfortable enough for her to wear for full sessions without complaining, which is always a good sign

Durability10%−0.07

Good and durable could just do with being a little longer

theyve held up through multiple lessons

Value For Money10%+0.61

The pack of three is great value

Great value

Worth the money

Return

0.8% Return rate 84% Fixable by listing

Size-Overall37%▃▄▃▃█▆

slightly shorter than some on my 9 year old

Color32%▃▄▇█▃▅

have attracted dirt really quickly and changed colour

Material Quality11%▁▃█▃▁▁

Cheap material

Be warned these are not a cotton type material

Feet Fit5%▁█▁▁▁▁
Advertised Vs Actual Product2%▁▅▁█▁▁

FAQ

Common Ballet Socks questions

Answered from the same tracked data.