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Ballet Shoes

Fail

Buyers convert on only 0.6% of searches, so Ballet Shoes is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£35K/yr601K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 22 sellers

Flapen Score

Ballet Shoes against its category

The dotted line is the Fashion average. Past it, Ballet Shoes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Shoes 601K times last year and spent an estimated £35K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
601K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.6%
Market size, estimated
£35Ka year
Peak month
September3.0× the quietest month
Top search term
ballet shoes236K searches a year

02 · Price

A sale here is worth £9.72.

Listings sell for £9.72 on average, from £5.54 to £20.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price
£9.72under the $15 to $100 sweet spot
Price range
£5.54–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£972
Returns
7.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #19 within Girls. It carries 1,589 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#19in Girls
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,589per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ballet Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

47%

Top 20: 79%

Open market

24%

  • Capra Falconeri18%
  • Bezioner17%
  • RoseVolta15%
  • TETSUO14%
  • BAVA6%
  • boruizhen6%

Demand

Ballet Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Ballet Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet shoes236K/yr
  • ballet shoes for girls148K/yr
  • girls ballet shoes31K/yr
  • ballet shoes women32K/yr
  • pink ballet shoes16K/yr
  • kids ballet shoes18K/yr
  • toddler ballet shoes19K/yr
  • ballet shoes for women11K/yr
  • split sole ballet shoes13K/yr
  • baby ballet shoes14K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall70%−0.56

Size up

marked down as too big

come up small

Color7%+0.38

Wish they did them in more colours as i have also purchased the white ones

Love

Comfort-Overall40%+3.37

So comfy

Comfortable and stylish mesh ballet flats for everyday wear

Super comfortable

Size-Overall14%−0.56

good fit

they fit perfect

Quality-Overall10%−0.04

good quality for the price

Good value and quality arrived quickly good fit

Leather Quality5%−0.04

Lovely pair of leather ballet shoes for any little ballet dancer

Value For Money5%−0.04

I feel they are good value for money

Return

7.6% Return rate 83% Fixable by listing

Size-Overall65%▆▆█▇▆▇

Size up

marked down as too big

come up small

Feet Fit12%▄█▂▃▇▃
Width4%█▃▃▂▃▃
Quality-Overall3%▇█▂▂▅▄
Length3%▄█▃▅▄▆

FAQ

Common Ballet Shoes questions

Answered from the same tracked data.