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Ballet Leotard for Girls

Fail

Demand is soft, at -39.5% this quarter, so Ballet Leotard for Girls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£35K/yr279K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
36%top-5 click share · 22 brands · 30 sellers

Flapen Score

Ballet Leotard for Girls against its category

The dotted line is the Fashion average. Past it, Ballet Leotard for Girls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Leotard for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Leotard for Girls 279K times last year and spent an estimated £35K. The top 5 brands take 62% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
1.0%
Market size, estimated
£35Ka year
Top search term
ballet leotard for girls65K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £9.20 to £27.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.24 that is £0 to £1K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£9.20–£27.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #36 within Sport Specific Clothing. It carries 567 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#36in Sport Specific Clothing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
567per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ballet Leotard for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

36%

Top 20: 68%

Open market

34%

  • Bezioner23%
  • Mulnall18%
  • PLIKSUVER9%
  • JiAmy6%
  • Tancefair5%
  • Eisnnu5%

Demand

Ballet Leotard for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Mar · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Ballet Leotard for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet leotard for girls65K/yr
  • ballet dress31K/yr
  • ballerina costume for girls23K/yr
  • baby ballet outfit16K/yr
  • girls ballet dress16K/yr
  • ballet tutu16K/yr
  • toddler ballet outfit16K/yr
  • ballet dress 3-49K/yr
  • ballet dress 4-5 years8K/yr
  • ballet outfit10K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Leotard for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%−0.23

Fit slightly large

small fit

Size up

Quality-Overall20%+1.47

Poor quality

Neck Fit10%−0.04

the neckline is very low

Love

Quality-Overall41%+1.47

Excellent quality

Very good product

Lovely quality, beautiful fit, great value for money

Washability13%+0.86

Very easy to wash

washed well

Great quality and washes well on a 30 degree wash

Size-Overall13%−0.23

The fit was pretty accurate for us

size is good too

true to size

Comfort-Overall8%+0.18

Comfortable and pretty

very comfortable for her

is comfortable enough for regular wear

Color7%+0.92

Lovely colour and fits well

Return

3.6% Return rate 90% Fixable by listing

Size-Overall68%▇▆▆▆▆█

Fit slightly large

small fit

Size up

Color10%▄▇██▇▅
Length3%▃█▁▄▃▁
Material Quality2%▁█▁▇▅▁
Sleeve Fit2%▆▁█▁▇▁

FAQ

Common Ballet Leotard for Girls questions

Answered from the same tracked data.