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Ballet Leotard for Girls

Fail

Demand is soft, at -39.5% this quarter, so Ballet Leotard for Girls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£35K/yr279K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
36%top-5 click share · 22 brands · 30 sellers

Flapen Score

Ballet Leotard for Girls against its category

The dotted line is the Fashion average. Past it, Ballet Leotard for Girls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Leotard for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Leotard for Girls 279K times last year and spent an estimated £35K. The top 5 brands take 62% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
1.0%
Market size, estimated
£35Ka year
Top search term
ballet leotard for girls65K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £9.20 to £27.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.24 that is £0 to £1K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£9.20–£27.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #36 within Sport Specific Clothing. It carries 567 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#36in Sport Specific Clothing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
567per listing
Listings tracked
49

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ballet Leotard for Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Est. top-5 brand share

62%

Top 20: 98%

Est. top-5 click share

36%

Top 20: 68%

Open market

34%

  • Bezioner23%
  • Mulnall18%
  • PLIKSUVER9%
  • JiAmy6%
  • Tancefair5%
  • Eisnnu5%

Demand

Ballet Leotard for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Mar · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Ballet Leotard for Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ballet leotard for girls65K/yr
  • ballet dress31K/yr
  • ballerina costume for girls23K/yr
  • baby ballet outfit16K/yr
  • girls ballet dress16K/yr
  • ballet tutu16K/yr
  • toddler ballet outfit16K/yr
  • ballet dress 3-49K/yr
  • ballet dress 4-5 years8K/yr
  • ballet outfit10K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Leotard for Girls

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Fit slightly large”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ballet Leotard for Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data