How competitive is the Balaclava niche on Amazon United Kingdom?

15 brands and 48 sellers compete in Balaclava on Amazon United Kingdom. The top 5 Balaclava products take 70% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Balaclava?

Balaclava buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Balaclava niche?

Balaclava sells for £8.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.61–£26.92. The average incumbent carries 6,761 reviews — the moat a new listing must climb.

Balaclava

soft demand (-31.7% this quarter) — Balaclava doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Balaclava profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Balaclava is a £493K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Balaclava: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.7% over the last 90 days and 5.0% of searches end in a purchase.

£493K

revenue / yr

Units sold / yr80K

Search volume / yr-31.7%1.2M

Conversion rate5.0%

Avg price£8.31

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 48

Top-5 product click share70%

Open market26%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Balaclava products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black

Price: £5.82
Rating: 4.4/5
Reviews: 26,797
Age: 7y ago

LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black

Price: £2.75
Rating: 4.3/5
Reviews: 6,609
Age: 4y ago

fuinloth Balaclava Ski Face Mask Motorcycle Cycling Neck Warmer for Helmet UV Protector Scarf for Men/Women Black

Price: £3.46
Rating: 4.3/5
Reviews: 46,713
Age: 6y ago

Trespass Unisex Moulder Balaclava Black One Size UK

Price: £7.80
Rating: 4.4/5
Reviews: 3,119
Age: 12y ago

NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)

Price: £26.92
Rating: 4.7/5
Reviews: 12,516
Age: 12y ago

Newest

by launch date

ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)

Price: £8.81
Rating: 4.4/5
Reviews: 38
Age: 6mo ago

Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size

Price: £25.84
Rating: 3.7/5
Reviews: 15
Age: 1y ago

fuinloth Ski Mask Balaclava Motorcycle Cycling Summer UV Unisex Black

Price: £5.83
Rating: 4.3/5
Reviews: 769
Age: 1y ago

ROXUN Balaclava Ski Mask 5 Pack Cooling Summer UV Protection Motorbike

Price: £6.86
Rating: 4.5/5
Reviews: 3,842
Age: 1y ago

Black Balaclava/Ski Face Mask/Motorcycle Cycling Neck Warmer

Price: £2.61
Rating: 4.3/5
Reviews: 66
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

Achiou21%
LONGKING19%
fuinloth17%
NIKE9%
Trespass8%
ROCKBROS5%

Balaclava demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR5.0%Products18Brands15Top 5 Brands74%OOS Rate4.3%Rating4.3★Reviews6,761Avg BSR#84

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Balaclava search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

balaclava597K/yr -34.0%4.1% conv.
ski mask156K/yr -44.5%2.9% conv.
balaclavas for men100K/yr -38.6%4.3% conv.
nike ski mask40K/yr -19.9%1.7% conv.
motorbike balaclava27K/yr +1.9%2.9% conv.
motorcycle balaclava26K/yr -5.0%2.0% conv.
nike ski19K/yr +1.2%1.3% conv.
balaclava motorcycle17K/yr +68.8%3.0% conv.
nike balaclava30K/yr -32.9%2.8% conv.
face covering20K/yr -15.4%0.8% conv.

What reviews say buyers love and hate about Balaclava

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall21%

“Great quality, fantastic for hiding your face, I can ride around on my Surron and not get stopped by the rozzers now, just thinking about the mischief I can get up to with this on my greasy little noggin”

Size-Overall14%

“The fit is snug”

Warmth13%

“Keep warm”

Value For Money13%

“Good value for money”

Comfort-Overall7%

“Comfy and warm”

What buyers complain about

66% of reviews

Size-Overall24%

“too tight”

Thickness10%

“Just far too thin”

Quality-Overall8%

“Cheap quality”

Comfort-Overall6%

“Not comfortable at all”

Advertised Vs Actual Product5%

“Nothing like the photo at all”

Balaclava return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Quality-Overall

3Thin

4Material Quality

5Breathability

Common Balaclava questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Balaclava 47/100 on Amazon United Kingdom — Skip it. The niche generates £493K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -31.7% over the last 90 days.