balaclava
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£493K£493K/yr · 1.2M searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£2.61–£26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,761.06avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, balaclava is a £493K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
balaclava market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £499K–£665K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 4.3%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 flat
Sellers
48
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Achiou21%
- LONGKING19%
- fuinloth17%
- NIKE9%
- Trespass8%
- ROCKBROS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top balaclava search terms
- balaclava597K/yr
- ski mask156K/yr
- balaclavas for men100K/yr
- nike ski mask40K/yr
- motorbike balaclava27K/yr
- motorcycle balaclava26K/yr
- nike ski19K/yr
- balaclava motorcycle17K/yr
- nike balaclava30K/yr
- face covering20K/yr
Top balaclava products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black
Achiou£5.824.4★26,797 rev
LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
LONGKING£2.754.3★6,609 rev
fuinloth Balaclava Ski Face Mask Motorcycle Cycling Neck Warmer for Helmet UV Protector Scarf for Men/Women Black
fuinloth£3.464.3★46,713 rev
Trespass Unisex Moulder Balaclava Black One Size UK
Trespass£7.804.4★3,119 rev
NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)
NIKE£26.924.7★12,516 rev
Newest
by launch date
ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)
ShinHye£8.8138 rev
Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
NIKE£25.8415 rev
fuinloth Ski Mask Balaclava Motorcycle Cycling Summer UV Unisex Black
fuinloth£5.83769 rev
ROXUN Balaclava Ski Mask 5 Pack Cooling Summer UV Protection Motorbike
ROXUN£6.863,842 rev
Black Balaclava/Ski Face Mask/Motorcycle Cycling Neck Warmer
Generic£2.6166 rev
Trending
90-day click momentumShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)
ShinHye£8.814.4★
ROXUN Balaclava Ski Mask 5 Pack Cooling Summer UV Protection Motorbike
ROXUN£6.864.5★
NITAIUN 2 Pcs 3-Hole Full Face Balaclava Face Mask Black Ski Mask Unisex Windproof Warm Knitted Balaclava Soft Breathable Motorcycle Full Face Mask One Size for Outdoor Activities (Black)
NITAIUN£5.613.9★
NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)
NIKE£26.924.7★
Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
NIKE£25.843.7★
What buyers say about balaclava
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, fantastic for hiding your face, I can ride around on my Surron and not get stopped by the rozzers now, just thinking about the mischief I can get up to with this on my greasy little noggin”
“The fit is snug”
“Keep warm”
“Good value for money”
“Comfy and warm”
“Comfy and breathable”
“As advertised”
“Great for cycling in winter”
“Lightweight material”
“Great for the hotter days when riding”
What buyers complain about
“too tight”
“Just far too thin”
“Cheap quality”
“Not comfortable at all”
“Nothing like the photo at all”
“Not as advertised not very flexible in fact it was dreadful a waste of money”
“Neck is far too short”
“very thin”
“If you like your chin warm then this is not for you”
“not worth the money”
Top return reasons
Common questions
- Is balaclava profitable to sell on Amazon United Kingdom?
- The niche generates £493K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the balaclava niche?
- 15 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in balaclava?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.
- When does demand for balaclava peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the balaclava niche?
- Listings span £2.61–£26.92; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 6,761 reviews — the moat a new listing must climb.