Balaclava

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-31.7%

Conversion, latest week

5.0%

Market size, estimated

£493Ka year

Peak month

November3.7× the quietest month

Top search term

balaclava597K searches a year

Listings sell for £8.31 on average, from £2.61 to £26.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £8.31 that is £21K to £25K a year per listing.

Average price

£8.31under the $15 to $100 sweet spot

Price range

£2.61–£26.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£25K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #84 within Accessories. It carries 6,761 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

4.3%

Average rank

#84in Accessories

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,761per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months