badminton shoes
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible£37.82avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£7.79–£120.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,471.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 496K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, badminton shoes is a £81K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
badminton shoes market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £57K–£76K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #301
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 68%
- Out of stock
- 12.6%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
109
Top-5 brand share
73%
Top 20: 95%
Top-5 click share
10%
Top 20: 29%
Open market
24%
- adidas38%
- FitVille15%
- 4 WITH QUIVE8%
- YONEX7%
- ASICS5%
- PUMA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top badminton shoes search terms
- tennis shoes60K/yr
- tennis shoes men60K/yr
- badminton shoes71K/yr
- padel shoes43K/yr
- padel shoes men45K/yr
- mens tennis shoes30K/yr
- badminton shoes men42K/yr
- yonex badminton shoes32K/yr
- squash shoes men21K/yr
- squash shoes16K/yr
Top badminton shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Mens Speedcourt Mens Indoor Shoes Cloud White/Core Black/Gum 10 UK
adidas£35.974.2★1,233 rev
YONEX Strider Ray Badminton Shoes - For Women Men & Children - Comfortable Entry Level Shoe with Power Cushion - Non-Slip Sole blue 9 UK
YONEX£42.803.7★6 rev
adidas Mens BREAKNET 3.0 Shoes Core Black/Cloud White/Core Black 9 UK
adidas£21.334.4★1,621 rev
FitVille Mens Extra Wide Fit Tennis Badminton Squash Shoes Non Slip Sports Trainers for Volleyball Pickleball White 9 UK Wide
FitVille£39.774.3★3,200 rev
FitVille Mens Extra Wide Tennis Trainers Badminton Squash Shoes with Arch Support for Pickleball Volleyball White 9.5 UK
FitVille£39.914.1★106 rev
Newest
by launch date
adidas Unisex Kids Ownthegame 3.0 Shoes Cloud White/Core Black/Core Black 6 UK
adidas£31.261,442 rev
YONEX Power Cushion 65 X4 VA Viktor AXELSEN Unisex Badminton Shoe - Stability Grip & Comfort - Ideal for Training & Competition Beige Grey Grayish Beige 8.5 UK
YONEX£64.309 rev
K-Swiss Mens Court Express 2 Tennis Shoe White Dazzling Blue 8.5 UK
K-Swiss£42.645 rev
adidas Mens GAMECOURT 2 Tennis Shoes FTWR White/FTWR White/FTWR White 9 UK
adidas£41.66267 rev
Puma Unisex Varion II Handball Shoes Puma White-Berry 11 UK
PUMA£25.061,887 rev
Trending
90-day click momentumYONEX Strider Ray Badminton Shoes - For Women Men & Children - Comfortable Entry Level Shoe with Power Cushion - Non-Slip Sole blue 9 UK
YONEX£42.803.7★
adidas Mens Courtquick Mens Padel Shoes Cloud White/Cloud White/Aurora Ivy 4 UK
adidas£28.864.6★
K-Swiss Mens Court Express 2 Tennis Shoe White Dazzling Blue 8.5 UK
K-Swiss£42.644.6★
FitVille Mens Extra Wide Tennis Trainers Badminton Squash Shoes with Arch Support for Pickleball Volleyball White 9.5 UK
FitVille£39.914.1★
adidas Unisex Kids Ownthegame 3.0 Shoes Cloud White/Core Black/Core Black 6 UK
adidas£31.264.5★
What buyers say about badminton shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfy”
“Fit well”
“Ideal quality socks”
“Good for the price”
“Quality and soft”
“Very decent for walking and running”
“these are lightweight and breathable”
“love the colour”
“The outsole also seems durable”
“Set set purchase and great, comfortable and dont shrink”
What buyers complain about
“Too big”
“Absolutely rubbish quality”
“Broke”
“Received wrong colour”
“already the holes are appearing - such a shame”
“I'm size 9 and they are tight and too thick”
“Have been struggling with painful corns between my toes for months”
“Way too narrow”
“not comfortable”
“Get it restrung as the factory strings are awful”
Top return reasons
Common questions
- Is badminton shoes profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 217 tracked products. 2 of 69 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the badminton shoes niche?
- 38 brands and 109 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in badminton shoes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
- When does demand for badminton shoes peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the badminton shoes niche?
- Listings span £7.79–£120.14; the average listing price is £37.82 (sweet spot $15–$100). The average incumbent carries 2,472 reviews — the moat a new listing must climb.