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Badminton Shoes

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.4% of searches, so Badminton Shoes is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£81K/yr496K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
10%top-5 click share · 38 brands · 109 sellers

Flapen Score

Badminton Shoes against its category

The dotted line is the Fashion average. Past it, Badminton Shoes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badminton Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Badminton Shoes 496K times last year and spent an estimated £81K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.4%
Market size, estimated
£81Ka year
Peak month
November1.7× the quietest month
Top search term
tennis shoes60K searches a year

02 · Price

A sale here is worth £37.82.

Listings sell for £37.82 on average, from £7.79 to £120.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.82 that is £0 to £4K a year per listing.

Average price
£37.82inside the $15 to $100 sweet spot
Price range
£7.79–£120.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #301 within Shoes. It carries 2,472 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
76%
Out of stock, average day
12.6%
Average rank
#301in Shoes
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,472per listing
Listings tracked
217

04 · Newcomers

Amazon counts 2 of last year's 69 launches as successful.

69 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
69
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Badminton Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£806£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

109

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

10%

Top 20: 29%

Open market

24%

  • adidas38%
  • FitVille15%
  • 4 WITH QUIVE8%
  • YONEX7%
  • ASICS5%
  • PUMA3%

Demand

Badminton Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Badminton Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis shoes60K/yr
  • tennis shoes men60K/yr
  • badminton shoes71K/yr
  • padel shoes43K/yr
  • padel shoes men45K/yr
  • mens tennis shoes30K/yr
  • badminton shoes men42K/yr
  • yonex badminton shoes32K/yr
  • squash shoes men21K/yr
  • squash shoes16K/yr

Reviews and returns

What reviews say buyers love and hate about Badminton Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.09

Too big

Too narrow

a little bit too small

Quality-Overall10%+0.25

Absolutely rubbish quality

Low Quality

Low price low quality

Durability7%−0.11

Broke

Not long lasting

not very durable

Color4%−0.02

Received wrong colour

GOT BROWN

Wrong Colour delivered

Gap/Hole4%−0.06

already the holes are appearing - such a shame

TWO of them have developed holes in the sock

or have holes on the bottom

Love

Comfort-Overall29%+2.59

Nice and comfy

comfortable to wear

comfortable shoes

Size-Overall18%+0.09

Fit well

Fit really comfortably

Very comfortable fit

Quality-Overall15%+0.25

Ideal quality socks

Excellent product

Good quality shoes

Value For Money13%+1.48

Good for the price

Excellent value for money

Worth the money

Soft Feel3%

Quality and soft

They are soft to the touch

soft material

Return

2.8% Return rate 76% Fixable by listing

Size-Overall45%██▇▇▇▇

Too big

Too narrow

a little bit too small

Feet Fit16%█▇▆▅██
Width9%▃▄█▇▆▅

Way too narrow

Very tight

width made too tight

Comfort-Overall5%█▄▆▄▃▄

not comfortable

a little discomfort on the left

So uncomfortable only managed to wear them for 30 mins

Color4%▄▇▇▅██

Received wrong colour

GOT BROWN

Wrong Colour delivered

FAQ

Common Badminton Shoes questions

Answered from the same tracked data.