Backless Bra
MaybeThe products selling today average only 3.9★. But buyers convert on only 1.4% of searches, so Backless Bra is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 2,461 Fashion niches · +15 vs the category median of 4863
- Market size
- £76K/yr463K searches / yr
- 90-day growth
- +115.5%search demand this quarter
- Competition
- 19%top-5 click share · 52 brands · 113 sellers
Flapen Score
Backless Bra against its category
The dotted line is the Fashion average. Past it, Backless Bra is stronger. Inside it, weaker.
Market
The Backless Bra market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Backless Bra 463K times last year and spent an estimated £76K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +115.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- +115.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £76Ka year
- Peak month
- July3.7× the quietest month
- Top search term
- backless bra235K searches a year
02 · Price
A sale here is worth £11.95.
Listings sell for £11.95 on average, from £5.16 to £20.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.95 that is £0 to £1K a year per listing.
- Average price
- £11.95under the $15 to $100 sweet spot
- Price range
- £5.16–£20.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #138 within Nightwear, Lingerie & Underwear. It carries 360 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #138in Nightwear, Lingerie & Underwear
- Average rating
- 3.89 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 360per listing
- Listings tracked
- 120
04 · Newcomers
Amazon counts 11 of last year's 49 launches as successful.
49 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 49
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Backless Bra products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shewant Low Back Bra for Women Wirefree Seamless Bra Backless Multiway Straps Convertible Halter Bra with Padding Removeable Tan
- Price
- £15.00
- Rating
- 3.7/5
- Reviews
- 290
- Age
- 2y ago
Stick On Bra for Women Invisible Sticky Backless Strapless Push Up Bra with Sticky Bra Push Up Skin Friendly and Breathable Reusable Silicone Adhesive Bra (UK Cup & Band E)
- Price
- £8.66
- Rating
- 3.9/5
- Reviews
- 813
- Age
- 3y ago
seagallery Low Back Push Up Deep V Neck Plunge Backless Convertible Wire Lifting Bra Nude
- Price
- £16.94
- Rating
- 3.5/5
- Reviews
- 500
- Age
- 3y ago
CatoFree Push Up Stick On Bra Reusable Sticky Adhesive Silicone Bra with 2Pcs Nipple Covers for Evening Dress Wedding Dress and Backless Strapless Clothing (UK Cup & Band C Beige)
- Price
- £12.50
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 1mo ago
seagallery Low Back Bras for Women Push Up Deep V Neck Plunge Backless Bra Multiway Strap Convertible Bra Wire Lifting Bra Black
- Price
- £17.67
- Rating
- 3.5/5
- Reviews
- 500
- Age
- 3y ago
Trending
90-day click momentum
SailbSalab Adhesive Bra Sticky Push up Strapless Invisible Stick on Womens Bras for Backless Dresses Wedding Party (UK Cup & Band C Beige+Black)
- Price
- £9.55
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 5mo ago
CatoFree Push Up Sticky Bra for Women 2 Pack Reusable Backless Strapless Invisible Adhesive Bra for Evening Dress-Nude+Black (UK Cup & Band C Nude+Black)
- Price
- £12.41
- Rating
- 4.4/5
- Reviews
- 401
- Age
- 3mo ago
CatoFree Push Up Stick On Bra Reusable Sticky Adhesive Silicone Bra with 2Pcs Nipple Covers for Evening Dress Wedding Dress and Backless Strapless Clothing (UK Cup & Band C Beige)
- Price
- £12.50
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 1mo ago
LLIMRNT Winged Push Up Sticky Bra for Women 2 Pack Invisible Adhesive Strapless Backless Bra with Drawstring Lift Skin-Friendly Silicone Cups Reusabl Party Wedding Everyday
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
Shewant Seamless Bralette Wirefree Push Up Low Back Bra for Women Convertible Bra Black
- Price
- £12.12
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateCatoFree Push Up Stick On Bra Reusable Sticky Adhesive Silicone Bra with 2Pcs Nipple Covers for Evening Dress Wedding Dress and Backless Strapless Clothing (UK Cup & Band C Beige)
- Price
- £12.50
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 1mo ago
CatoFree Push Up Sticky Bra for Women 2 Pack Reusable Backless Strapless Invisible Adhesive Bra for Evening Dress-Nude+Black (UK Cup & Band C Nude+Black)
- Price
- £12.41
- Rating
- 4.4/5
- Reviews
- 401
- Age
- 3mo ago
LLIMRNT Winged Push Up Sticky Bra for Women 2 Pack Invisible Adhesive Strapless Backless Bra with Drawstring Lift Skin-Friendly Silicone Cups Reusabl Party Wedding Everyday
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
SailbSalab Adhesive Bra Sticky Push up Strapless Invisible Stick on Womens Bras for Backless Dresses Wedding Party (UK Cup & Band C Beige+Black)
- Price
- £9.55
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 5mo ago
DotVol Womens Deep Plunge Low Cut Push-Up Backless Underwire Convertible U-Neck Bra(Nude 34B)
- Price
- £17.40
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
52 rising
Sellers
113
Top-5 brand share
53%
Top 20: 83%
Top-5 click share
19%
Top 20: 49%
Open market
43%
- Shewant20%
- seagallery12%
- Bvanzo10%
- CatoFree6%
- Crewhpo5%
- SailbSalab4%
Demand
Backless Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×
Search terms
Top Backless Bra search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backless bra235K/yr
- low back bra72K/yr
- backless bras for women27K/yr
- clear back bra30K/yr
- bra for backless dresses16K/yr
- low back bra for backless dress11K/yr
- backless strapless bras15K/yr
- strapless backless bra14K/yr
- backless push up bra9K/yr
- low back strapless bra8K/yr
Reviews and returns
What reviews say buyers love and hate about Backless Bra
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sticky
very sticky adhesive
Does not stick
Poor fit
theyre big
Too small
Poor quality control in factory
cheap and nasty
Poor quality
didnt offer the right support or comfort
Not very comfortable
My wife said the low back bra was very uncomfortable
Too expensive for 1 pair
Not worth the price
Waste of money
Love
size L fits perfectly
Fit well
Sizing was spot on
Great quality, great price and very comfortable to wear
Amazing quality
love the variation of items
Nice and comfortable
very comfortable to wear
Comfortable bra
Its STICKY so good
the adhesiveness is quite good – it stays in place
Its very adhesive
this is worth it
Great value
Good value
Return
3.9% Return rate 76% Fixable by listing
Poor fit
theyre big
Too small
Not sticky
very sticky adhesive
Does not stick
Doesnt work
Didnt work, enough said
the fit just didnt work for a fuller bust
Not great for bigger breasts
Not Suitable for Larger Busts – Better for Smaller Sizes
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backless Bra questions
Answered from the same tracked data.