Skip to content

Back to the Future

Fail

Buyers convert on only 0.7% of searches, so Back to the Future is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£69K/yr734K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
53%top-5 click share · 16 brands · 131 sellers

Flapen Score

Back to the Future against its category

The dotted line is the Fashion average. Past it, Back to the Future is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back to the Future market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Back to the Future 734K times last year and spent an estimated £69K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.7%
Market size, estimated
£69Ka year
Peak month
December4.0× the quietest month
Top search term
back to the future655K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £5.69 to £34.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.91 that is £1K to £3K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£5.69–£34.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #465 within Socks & Hosiery. It carries 520 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
3.3%
Average rank
#465in Socks & Hosiery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Back to the Future products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

131

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

32%

  • LEGO24%
  • TUBBZ12%
  • HWC Trading10%
  • Baby Moo's8%
  • Numskull7%
  • Generic7%

Demand

Back to the Future search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Back to the Future search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • back to the future655K/yr
  • back to the future merchandise60K/yr
  • back to the future gifts19K/yr

Reviews and returns

What reviews say buyers love and hate about Back to the Future

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation11%−0.04

Not had chance to build

Took around an hour to build

it took my partner about an hour

Print Quality8%−0.04

only complaint is I wish they'd use printed brinks not stickers

the print is all grainy

The print quality is low

Value For Money8%+0.76

Expensive

overpriced

Brightness/Shine/Glow7%

not very bright

Its not a lamp to light up your room

Size-Overall7%−0.03

small in size

the size is small

Love

Design-Overall19%+1.00

it looks amazing built

The interior of the car looks great as well

Great quality and variety of designs

Value For Money17%+0.76

an affordable price

Good value for money

Great price

Quality-Overall16%−0.06

The quality is brilliant, like you expect with Lego, and the instructions were nice and clear

Really nice quality Lego

Excellent product

Collectibles12%+1.11

Great set for your collection

A fantastic addition to my collection

Great for display or collectors

Fun/Entertainment Experience9%+0.35

Good fun

fun to build

Really fun build

Return

0.3% Return rate 9% Fixable by listing

Gifting Purpose44%▇▆▆▇██
Value For Money12%█▄▁▃▅▇

Expensive

overpriced

Size-Overall8%▅▅▃▃▁█

small in size

the size is small

Frame Quality8%▁▄█▆▁▁
Defective Material/Parts8%▁▄▃██▂

FAQ

Common Back to the Future questions

Answered from the same tracked data.