Baby Yoda
MaybeAn estimated 0.5% of orders come back. But the products selling today already average 4.7★, so Baby Yoda is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £101K/yr331K searches / yr
- 90-day growth
- +142.8%search demand this quarter
- Competition
- 51%top-5 click share · 9 brands · 284 sellers
Flapen Score
Baby Yoda against its category
The dotted line is the Fashion average. Past it, Baby Yoda is stronger. Inside it, weaker.
Market
The Baby Yoda market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Yoda 331K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +142.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- +142.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £101Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- grogu156K searches a year
02 · Price
A sale here is worth £17.43.
Listings sell for £17.43 on average, from £4.49 to £49.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.43 that is £2K to £4K a year per listing.
- Average price
- £17.43inside the $15 to $100 sweet spot
- Price range
- £4.49–£49.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #266 within Nightwear. It carries 4,442 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 79%
- Out of stock, average day
- 2.8%
- Average rank
- #266in Nightwear
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,442per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Baby Yoda products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! Keychain: Star Wars: The Mandalorian - Grogu - The Child - Baby Yoda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 4,178
- Age
- 5y ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Star Wars The Child Animatronic Edition AKA Baby Yoda with Over 25 Sound and Motion Combinations The Mandalorian Toy for Kids Ages 4 and Up
- Price
- £41.21
- Rating
- 4.8/5
- Reviews
- 46,140
- Age
- 6y ago

Funko Pop! Star Wars: the Mandalorian - Grogu (The Child) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 27,758
- Age
- 6y ago
Trending
estimated 90-day click momentum
Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago

Jay Franco Disney Mandalorian Baby Yoda Grogu Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Multi
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago

Disney Stitch Onesie for Kids Fleece Pyjamas Lounge Wear Eeyore Minnie Mouse Stitch Gifts (9-10 Years Green Baby Yoda)
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 3,912
- Age
- 5y ago

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Newest
by launch date
Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago

Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 4mo ago

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Jay Franco Disney Mandalorian Baby Yoda Grogu Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Multi
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago

LEGO Star Wars 75436 The Mandalorian & Grogus Speeder Bike Toy - incl. a Grogu Figure & Din Djarin Minifigure w/a Blaster - Small Birthday Gift for 6+ Year Old Boys & Fans
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 779
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
284
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
10%
- Star Wars41%
- Funko27%
- Mattel7%
- Disney Store6%
- Disney5%
- Get Trend5%
- Open — no brand owns it (3 brands, 10%)
Demand
Baby Yoda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Baby Yoda search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grogu156K/yr
- baby yoda66K/yr
- yoda35K/yr
- grogu gifts15K/yr
- star wars grogu7K/yr
- yoda figure8K/yr
- baby grogu4K/yr
- baby yoda toy6K/yr
- baby yoda gifts15K/yr
- star wars yoda4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Yoda
We read the reviews and the return reasons for every product selling here.
“A lot bigger then I thought my ten year is going to love this thank you so much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Yoda questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









