Is baby yoda profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 24 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +142.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the baby yoda niche?

9 brands and 284 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in baby yoda?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.5%.

When does demand for baby yoda peak?

Demand peaks in May–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the baby yoda niche?

Listings span £4.49–£49.44; the average listing price is £17.43 (sweet spot $15–$100). The average incumbent carries 4,442 reviews — the moat a new listing must climb.

baby yoda

Worth a look

Shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+142.8%

90-day search growth — must beat 0% to launch

Avg price

Great£17.43

avg listing price — sweet spot $15–$100

Price range

Great£4.49–£49.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£101K

£101K/yr · 331K searches

Review moat

Bad4,441.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, baby yoda is a £101K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baby yoda market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £105K–£139K; units × avg price
Conversion rate: 1.8%
Avg BSR: #266
Page quality: 0%
Prime: 79%
Sponsored: 67%
Out of stock: 2.8%
Avg brand age: 42 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

284

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

10%

Star Wars41%
Funko27%
Mattel7%
Disney Store6%
Disney5%
Get Trend5%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +142.8% search growth over the last 90 days.

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top baby yoda search terms

grogu156K/yr +367.2%0.6% conv.
baby yoda66K/yr +59.8%0.9% conv.
yoda35K/yr +13.8%0.5% conv.
grogu gifts15K/yr +44.0%0.2% conv.
star wars grogu7K/yr +356.6%0.8% conv.
yoda figure8K/yr +47.5%0.8% conv.
baby grogu4K/yr +15.1%0.9% conv.
baby yoda toy6K/yr -30.0%1.2% conv.
baby yoda gifts15K/yr -47.0%0.4% conv.
star wars yoda4K/yr -60.1%0.0% conv.

All search terms

Top baby yoda products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Keychain: Star Wars: The Mandalorian - Grogu - The Child - Baby Yoda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors

Funko£4.494.7★4,178 rev

Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium

Star Wars£28.364.8★10 rev

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)

Star Wars£14.745.0★3 rev

Star Wars The Child Animatronic Edition AKA Baby Yoda with Over 25 Sound and Motion Combinations The Mandalorian Toy for Kids Ages 4 and Up

Star Wars£41.214.8★46,140 rev

Funko Pop! Star Wars: the Mandalorian - Grogu (The Child) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults

Funko£7.134.8★27,758 rev

Newest

by launch date

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years

Star Wars£8.8214 rev

3mo ago

Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed

Furby£11.54231 rev

4mo ago

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)

Star Wars£14.743 rev

5mo ago

Jay Franco Disney Mandalorian Baby Yoda Grogu Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Multi

Jay Franco£10.96162 rev

6mo ago

LEGO Star Wars 75436 The Mandalorian & Grogus Speeder Bike Toy - incl. a Grogu Figure & Din Djarin Minifigure w/a Blaster - Small Birthday Gift for 6+ Year Old Boys & Fans

LEGO£6.79779 rev

6mo ago

What buyers say about baby yoda

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great seller great product”

Value For Money16%

“Good price”

Size-Overall11%

“great size”

Collectibles10%

“Great addition to my Star Wars collection”

Gifting Purpose8%

“It was a gift”

Fun/Entertainment Experience6%

“So much fun”

Design-Overall4%

“Cute and eye-catching design”

Assembly/Installation4%

“easy to build with well wrote instructions”

Audio Quality3%

“Sound and cuteness”

Instructions/User Manual/Troubleshooting2%

“Easy to follow instructions as all lego has”

What buyers complain about

Size-Overall43%

“A lot bigger then I thought my ten year is going to love this thank you so much”

Durability9%

“Smash”

Value For Money9%

“I won't say it's good value for money - It's not”

Gifting Purpose5%

“This was a gift and so not ideal”

Color3%

“Hopefully after a while the pink will fade”

Adhesion/Stickiness3%

“on my version you can tell it's just been glued on”

Functionality-Overall1%

“It doesnt have a ton of features”

Top return reasons

Size-Overall23%

Gifting Purpose11%

Defective Material/Parts11%

Value For Money8%

Functionality-Overall7%

Quality-Overall5%

Noise Level4%

Advertised Vs Actual Product4%

Color4%

Battery Inclusion3%

Common questions

Is baby yoda profitable to sell on Amazon United Kingdom?: The niche generates £101K/yr across 24 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +142.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the baby yoda niche?: 9 brands and 284 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in baby yoda?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.5%.
When does demand for baby yoda peak?: Demand peaks in May–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the baby yoda niche?: Listings span £4.49–£49.44; the average listing price is £17.43 (sweet spot $15–$100). The average incumbent carries 4,442 reviews — the moat a new listing must climb.