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Baby Yoda

Maybe

Returns run at only 0.5% of orders. But the products selling today already average 4.7★, so Baby Yoda is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£101K/yr331K searches / yr
90-day growth
+142.8%search demand this quarter
Competition
51%top-5 click share · 9 brands · 284 sellers

Flapen Score

Baby Yoda against its category

The dotted line is the Fashion average. Past it, Baby Yoda is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Yoda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Yoda 331K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +142.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
+142.8%
Conversion, latest week
1.8%
Market size, estimated
£101Ka year
Peak month
December3.7× the quietest month
Top search term
grogu156K searches a year

02 · Price

A sale here is worth £17.43.

Listings sell for £17.43 on average, from £4.49 to £49.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.43 that is £2K to £4K a year per listing.

Average price
£17.43inside the $15 to $100 sweet spot
Price range
£4.49–£49.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #266 within Nightwear. It carries 4,442 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
79%
Out of stock, average day
2.8%
Average rank
#266in Nightwear
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,442per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baby Yoda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

284

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

10%

  • Star Wars41%
  • Funko27%
  • Mattel7%
  • Disney Store6%
  • Disney5%
  • Get Trend5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Baby Yoda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Baby Yoda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grogu156K/yr
  • baby yoda66K/yr
  • yoda35K/yr
  • grogu gifts15K/yr
  • star wars grogu7K/yr
  • yoda figure8K/yr
  • baby grogu4K/yr
  • baby yoda toy6K/yr
  • baby yoda gifts15K/yr
  • star wars yoda4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Yoda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.08

A lot bigger then I thought my ten year is going to love this thank you so much

Quite small

I know it's probably because it's tiny

Durability9%+0.26

Smash

Value For Money9%+1.55

I won't say it's good value for money - It's not

Gifting Purpose5%

This was a gift and so not ideal

Color3%−0.01

Hopefully after a while the pink will fade

the lips are much pinker than I expected them to be

Love

Quality-Overall22%+0.40

Great seller great product

feels well made

Good quality

Value For Money16%+1.55

Good price

Good value for money

Great value

Size-Overall11%−0.08

great size

Fit is true to size

small size so great for first builds or small collections

Collectibles10%+0.76

Great addition to my Star Wars collection

a great collectors item

Happy collector

Gifting Purpose8%

It was a gift

Great little gift

great for gifts

Return

0.5% Return rate 38% Fixable by listing

Size-Overall23%▁▁▅█▄▃

A lot bigger then I thought my ten year is going to love this thank you so much

Quite small

I know it's probably because it's tiny

Gifting Purpose11%▁█▁▁▂▆

This was a gift and so not ideal

Defective Material/Parts11%▁▁█▅▃▅
Value For Money8%▁▁▁▁█▆

I won't say it's good value for money - It's not

Functionality-Overall7%▁▁▁▇██

It doesnt have a ton of features

FAQ

Common Baby Yoda questions

Answered from the same tracked data.