Baby Yoda
Baby Yoda shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Is Baby Yoda profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Yoda is a £101K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 53/100.
Baby Yoda: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +142.8% over the last 90 days and 1.8% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Baby Yoda products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Keychain: Star Wars: The Mandalorian - Grogu - The Child - Baby Yoda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 4,178
- Age
- 5y ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Medium
- Price
- £28.36
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Star Wars The Child Animatronic Edition AKA Baby Yoda with Over 25 Sound and Motion Combinations The Mandalorian Toy for Kids Ages 4 and Up
- Price
- £41.21
- Rating
- 4.8/5
- Reviews
- 46,140
- Age
- 6y ago
Funko Pop! Star Wars: the Mandalorian - Grogu (The Child) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 27,758
- Age
- 6y ago
Trending
90-day click momentumStar Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
Jay Franco Disney Mandalorian Baby Yoda Grogu Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Multi
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago
Disney Stitch Onesie for Kids Fleece Pyjamas Lounge Wear Eeyore Minnie Mouse Stitch Gifts (9-10 Years Green Baby Yoda)
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 3,912
- Age
- 5y ago
Star Wars Yoda Hooded Bathrobe | Beige Cosy Fleece Unisex Loungewear | Long Sleeve Tie Closure for Adults | Classic Movie Merch - Large
- Price
- £28.38
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Newest
by launch dateStar Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 4mo ago
Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (X-Large)
- Price
- £14.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Jay Franco Disney Mandalorian Baby Yoda Grogu Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Multi
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6mo ago
LEGO Star Wars 75436 The Mandalorian & Grogus Speeder Bike Toy - incl. a Grogu Figure & Din Djarin Minifigure w/a Blaster - Small Birthday Gift for 6+ Year Old Boys & Fans
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 779
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
284
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
10%
- Star Wars41%
- Funko27%
- Mattel7%
- Disney Store6%
- Disney5%
- Get Trend5%
- Open — no brand owns it (3 brands, 10%)
Baby Yoda demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Nov, Dec · busiest ÷ quietest = 3.7×
Top Baby Yoda search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- grogu156K/yr
- baby yoda66K/yr
- yoda35K/yr
- grogu gifts15K/yr
- star wars grogu7K/yr
- yoda figure8K/yr
- baby grogu4K/yr
- baby yoda toy6K/yr
- baby yoda gifts15K/yr
- star wars yoda4K/yr
What reviews say buyers love and hate about Baby Yoda
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great seller great product”
“Good price”
“great size”
“Great addition to my Star Wars collection”
“It was a gift”
What buyers complain about
73% of reviews“A lot bigger then I thought my ten year is going to love this thank you so much”
“Smash”
“I won't say it's good value for money - It's not”
“This was a gift and so not ideal”
“Hopefully after a while the pink will fade”
Baby Yoda return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Yoda questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
