Baby Swimsuit
FailBuyers convert on only 1.1% of searches, so Baby Swimsuit is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £62K/yr392K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 27%top-5 click share · 20 brands · 26 sellers
Flapen Score
Baby Swimsuit against its category
The dotted line is the Fashion average. Past it, Baby Swimsuit is stronger. Inside it, weaker.
Market
The Baby Swimsuit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Swimsuit 392K times last year and spent an estimated £62K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £62Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- baby swimming costume107K searches a year
02 · Price
A sale here is worth £14.18.
Listings sell for £14.18 on average, from £6.96 to £23.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.18 that is £0 to £1K a year per listing.
- Average price
- £14.18under the $15 to $100 sweet spot
- Price range
- £6.96–£23.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #35 within Baby. It carries 825 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #35in Baby
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 825per listing
- Listings tracked
- 87
04 · Newcomers
Amazon counts 0 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Swimsuit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (6-12 Months Blue Whale)
- Price
- £18.02
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 4y ago

Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (6-12 Months Pink Dolphin)
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 4y ago

Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (2-3 Years Blue Whale)
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (2-3 Years Pink Dolphin)
- Price
- £17.84
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago
Trending
90-day click momentum
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 6-12 Months
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Baby Swimsuit Girl 3-Piece Set 0M-3T Long Sleeve Toddler Swimming Costume with Hat & Headband UPF 50+ Infant Rash Vest Front Zipper & Snaps Beige Butterfly 3-6 Months
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 8mo ago

Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Baby Swimsuit Boys Rash Vest Set 3M-3T Short Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Beige Oceam 3-6 Months
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 9mo ago

DivingBirds Baby Girls Long Sleeve Swimming Costume Toddler Girls Swimsuit with Hat Snap and Zipper Pink for 18-24 Months
- Price
- £9.85
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 7mo ago
Newest
by launch date
DivingBirds Baby Girls Long Sleeve Swimming Costume Toddler Girls Swimsuit with Hat Snap and Zipper Pink for 18-24 Months
- Price
- £9.85
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 7mo ago

Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Baby Swimsuit Girl 3-Piece Set 0M-3T Long Sleeve Toddler Swimming Costume with Hat & Headband UPF 50+ Infant Rash Vest Front Zipper & Snaps Beige Butterfly 3-6 Months
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 8mo ago

Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 1-2 Years
- Price
- £10.42
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 6-12 Months
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
26
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
27%
Top 20: 52%
Open market
17%
- Swimbubs31%
- FishingDino17%
- Splash About16%
- Geagodelia10%
- DivingBirds6%
- Nicoxijia3%
- Open — no brand owns it (14 brands, 17%)
Demand
Baby Swimsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Baby Swimsuit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby swimming costume107K/yr
- baby swimsuit51K/yr
- toddler swimsuit33K/yr
- splash about wetsuit40K/yr
- baby wetsuit22K/yr
- baby girl swimming costume17K/yr
- toddler swimming costume17K/yr
- baby boy swimsuit18K/yr
- baby swim suit11K/yr
- splash about swimsuit15K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Swimsuit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Short body
Way too big
so would not recommend for a holiday or long water exposure as the material is would not help a child retain any heat
trickier to get off when wet
Turns seethrough when in water
The suit is thin and see through and just doesn't seem to be a comfy fit for her
It is a bit thicker than a normal swim suit
Not true size. Not true to size!!!!
too expensive to post back for a refund
Love
Good fit
I feel like it's true to size
Great fit for my Grandson
feels well made
Upon arrival I was pleased with the quality of this little swimsuit
Good quality
Nice and warm, well made
Keeps the little one a bit warmer
once on, it looks amazing and keeps baby warm
definitely worth the price
Great value
Fantastic product for the money
Good material comfortable good fit great price
Nice material, cute pattern
Material feels amazing
Return
3.6% Return rate 90% Fixable by listing
Smaller than expected
Short body
Way too big
Im not happy as it wasnt cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Swimsuit questions
Answered from the same tracked data.









