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Baby Swimsuit

Fail

Buyers convert on only 1.1% of searches, so Baby Swimsuit is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£62K/yr392K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
27%top-5 click share · 20 brands · 26 sellers

Flapen Score

Baby Swimsuit against its category

The dotted line is the Fashion average. Past it, Baby Swimsuit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Swimsuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Swimsuit 392K times last year and spent an estimated £62K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.1%
Market size, estimated
£62Ka year
Peak month
January1.9× the quietest month
Top search term
baby swimming costume107K searches a year

02 · Price

A sale here is worth £14.18.

Listings sell for £14.18 on average, from £6.96 to £23.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.18 that is £0 to £1K a year per listing.

Average price
£14.18under the $15 to $100 sweet spot
Price range
£6.96–£23.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #35 within Baby. It carries 825 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#35in Baby
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
825per listing
Listings tracked
87

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Swimsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

27%

Top 20: 52%

Open market

17%

  • Swimbubs31%
  • FishingDino17%
  • Splash About16%
  • Geagodelia10%
  • DivingBirds6%
  • Nicoxijia3%
  • Open — no brand owns it (14 brands, 17%)

Demand

Baby Swimsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Baby Swimsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby swimming costume107K/yr
  • baby swimsuit51K/yr
  • toddler swimsuit33K/yr
  • splash about wetsuit40K/yr
  • baby wetsuit22K/yr
  • baby girl swimming costume17K/yr
  • toddler swimming costume17K/yr
  • baby boy swimsuit18K/yr
  • baby swim suit11K/yr
  • splash about swimsuit15K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Swimsuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.13

Smaller than expected

Short body

Way too big

Water Resistance10%−0.05

so would not recommend for a holiday or long water exposure as the material is would not help a child retain any heat

trickier to get off when wet

Turns seethrough when in water

Thickness4%0.00

The suit is thin and see through and just doesn't seem to be a comfy fit for her

It is a bit thicker than a normal swim suit

Advertised Vs Actual Product3%−0.02

Not true size. Not true to size!!!!

Value For Money3%+0.36

too expensive to post back for a refund

Love

Size-Overall26%−0.13

Good fit

I feel like it's true to size

Great fit for my Grandson

Quality-Overall14%+0.20

feels well made

Upon arrival I was pleased with the quality of this little swimsuit

Good quality

Warmth11%+1.42

Nice and warm, well made

Keeps the little one a bit warmer

once on, it looks amazing and keeps baby warm

Value For Money9%+0.36

definitely worth the price

Great value

Fantastic product for the money

Material Quality4%+0.27

Good material comfortable good fit great price

Nice material, cute pattern

Material feels amazing

Return

3.6% Return rate 90% Fixable by listing

Size-Overall85%█████▇

Smaller than expected

Short body

Way too big

Quality-Overall2%▃▃▆▄▂█

Im not happy as it wasnt cheap

Warmth2%▄█▄▁▇▁
Material Quality1%▃█▃▇▃▅
Zipper Quality1%▂█▁▁▂▅

FAQ

Common Baby Swimsuit questions

Answered from the same tracked data.