Baby Swimsuit
weak search conversion (1.1%) — Baby Swimsuit doesn't clear our bar today.
Flapen Score
Is Baby Swimsuit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Swimsuit is a £62K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Baby Swimsuit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.9% over the last 90 days and 1.1% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 87 products
Top Baby Swimsuit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (6-12 Months Blue Whale)
- Price
- £18.02
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 4y ago
Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (6-12 Months Pink Dolphin)
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 4y ago
Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (2-3 Years Blue Whale)
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (2-3 Years Pink Dolphin)
- Price
- £17.84
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago
Trending
90-day click momentumBaby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 6-12 Months
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Baby Swimsuit Girl 3-Piece Set 0M-3T Long Sleeve Toddler Swimming Costume with Hat & Headband UPF 50+ Infant Rash Vest Front Zipper & Snaps Beige Butterfly 3-6 Months
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 8mo ago
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Baby Swimsuit Boys Rash Vest Set 3M-3T Short Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Beige Oceam 3-6 Months
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 9mo ago
DivingBirds Baby Girls Long Sleeve Swimming Costume Toddler Girls Swimsuit with Hat Snap and Zipper Pink for 18-24 Months
- Price
- £9.85
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 7mo ago
Newest
by launch dateDivingBirds Baby Girls Long Sleeve Swimming Costume Toddler Girls Swimsuit with Hat Snap and Zipper Pink for 18-24 Months
- Price
- £9.85
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 7mo ago
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 3-6 Months
- Price
- £10.41
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Baby Swimsuit Girl 3-Piece Set 0M-3T Long Sleeve Toddler Swimming Costume with Hat & Headband UPF 50+ Infant Rash Vest Front Zipper & Snaps Beige Butterfly 3-6 Months
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 8mo ago
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 1-2 Years
- Price
- £10.42
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Baby Swimsuit Boy Girl Rash Vest Set 0M-3T Long Sleeve UPF 50+ Infant Swimming Costume with Hat Zipper Toddler One Piece Rash Guard Swimwear Green Stripe 6-12 Months
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
26
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
27%
Top 20: 52%
Open market
17%
- Swimbubs31%
- FishingDino17%
- Splash About16%
- Geagodelia10%
- DivingBirds6%
- Nicoxijia3%
- Open — no brand owns it (14 brands, 17%)
Baby Swimsuit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top Baby Swimsuit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby swimming costume107K/yr
- baby swimsuit51K/yr
- toddler swimsuit33K/yr
- splash about wetsuit40K/yr
- baby wetsuit22K/yr
- baby girl swimming costume17K/yr
- toddler swimming costume17K/yr
- baby boy swimsuit18K/yr
- baby swim suit11K/yr
- splash about swimsuit15K/yr
What reviews say buyers love and hate about Baby Swimsuit
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good fit”
“feels well made”
“Nice and warm, well made”
“definitely worth the price”
“Good material comfortable good fit great price”
What buyers complain about
71% of reviews“Smaller than expected”
“so would not recommend for a holiday or long water exposure as the material is would not help a child retain any heat”
“The suit is thin and see through and just doesn't seem to be a comfy fit for her”
“Not true size. Not true to size!!!!”
“too expensive to post back for a refund”
Baby Swimsuit return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Swimsuit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
