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Baby Shoes

Fail

Buyers convert on only 1.0% of searches, so Baby Shoes is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£69K/yr543K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
14%top-5 click share · 52 brands · 82 sellers

Flapen Score

Baby Shoes against its category

The dotted line is the Fashion average. Past it, Baby Shoes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shoes 543K times last year and spent an estimated £69K. The top 5 brands take 36% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
543K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.0%
Market size, estimated
£69Ka year
Peak month
September1.5× the quietest month
Top search term
baby shoes131K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £3.85 to £27.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£3.85–£27.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #32 within Baby. It carries 1,092 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
4.7%
Average rank
#32in Baby
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,092per listing
Listings tracked
188

04 · Newcomers

Amazon counts 2 of last year's 41 launches as successful.

41 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Baby Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£691£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

82

Top-5 brand share

36%

Top 20: 83%

Top-5 click share

14%

Top 20: 34%

Open market

59%

  • STQ KIDS9%
  • adidas9%
  • MK MATT KEELY6%
  • Stolpyzh6%
  • STQ6%
  • Cheerful Mario5%

Demand

Baby Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baby Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shoes131K/yr
  • toddler shoes78K/yr
  • duckies baby shoes10K/yr
  • baby booties52K/yr
  • baby girl shoes27K/yr
  • baby trainers28K/yr
  • baby shoes 12 - 18 months boys25K/yr
  • baby shoes 12 - 18 months girls20K/yr
  • baby boy shoes18K/yr
  • baby shoes 6-12 months girls16K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

Inaccurate sizing - beware

These are huge

Too small

Quality-Overall18%−0.15

Pure rubbish

Cheap quality

Poor quality

Advertised Vs Actual Product12%−0.13

Looks nothing like the pictures / very disappointing

Not like in the picture at all

Size was not accurate

Ease Of Use4%

would find them hard to keep on

Not really easy for them to take off either

after a bit of a struggle I managed to get them on

Durability3%−0.03

no long lasting

Love

Size-Overall15%−0.07

These socks fit snuggly

Fits perfectly

Gorgeous shoes and fit well

Value For Money12%+1.27

Value for money

Good value for money

Good value

Comfort-Overall10%+0.89

Comfortable

Comfortable and easy to use

Very good comfy shoes

Quality-Overall10%−0.15

The shoes are good quality

good quality shoes

Good quality

Soft Feel6%

So cute and soft

Very soft abd pretty

Brilliant shoes that are soft

Return

4.4% Return rate 85% Fixable by listing

Size-Overall58%█▇▆▇▇▇

Inaccurate sizing - beware

These are huge

Too small

Feet Fit11%▅▆███▅

dont stay on feet

Width5%▅█▆▃▆▆
Quality-Overall3%▂▆▄█▅▃

Pure rubbish

Cheap quality

Poor quality

Color3%▁▅▇▄▅█

colour gone

FAQ

Common Baby Shoes questions

Answered from the same tracked data.