Baby Shoes
FailBuyers convert on only 1.0% of searches, so Baby Shoes is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £69K/yr543K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 14%top-5 click share · 52 brands · 82 sellers
Flapen Score
Baby Shoes against its category
The dotted line is the Fashion average. Past it, Baby Shoes is stronger. Inside it, weaker.
Market
The Baby Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Shoes 543K times last year and spent an estimated £69K. The top 5 brands take 36% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 543K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £69Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- baby shoes131K searches a year
02 · Price
A sale here is worth £12.61.
Listings sell for £12.61 on average, from £3.85 to £27.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.61 that is £0 to £1K a year per listing.
- Average price
- £12.61under the $15 to $100 sweet spot
- Price range
- £3.85–£27.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #32 within Baby. It carries 1,092 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #32in Baby
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,092per listing
- Listings tracked
- 188
04 · Newcomers
2 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 41
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Baby Shoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STQ Boys & Girls Trainers Toddler Wide Toe Box Barefoot Shoes School First Walking Baby Infant Lightweight for Football Kid Running Child with Non-Slip Soft Tennis Prewalker Sneakers All White Size 7
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 10mo ago

Cheerful Mario 0-3 Years Baby First Walking Shoes Baby Boys Girls Sneakers Breathable Mesh Flexible Sole Brown-B 12-18 Months
- Price
- £10.63
- Rating
- 4.1/5
- Reviews
- 348
- Age
- 1y ago

Nursery Time Baby Boys Girls 1 Pair Knitted Booties Soft Newborn Knitted Booties with Bow 116-354 (White)
- Price
- £4.17
- Rating
- 4.3/5
- Reviews
- 3,515
- Age
- 7y ago

adidas Unisex Baby Hoops Shoes Cloud White/Cloud White/Cloud White 6 UK Child
- Price
- £13.55
- Rating
- 4.3/5
- Reviews
- 1,394
- Age
- 4y ago

Dookeh Baby Sock Shoes (A3-Gray 12-18 Months EU Size 20-21 Factory Size_Printed on Shoes 22/23)
- Price
- £8.80
- Rating
- 3.9/5
- Reviews
- 5,788
- Age
- 2y ago
Trending
estimated 90-day click momentum
STQ Boys Girls Trainers Toddler Wide Toe Box Barefoot Shoes School First Walking Baby Infant Lightweight for Football Kid Running Child with Non-Slip Soft Tennis Prewalker Sneakers Mint Purple Size 7
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 10mo ago

adidas Unisex Baby Hoops Shoes Cloud White/Cloud White/Cloud White 6 UK Child
- Price
- £13.55
- Rating
- 4.3/5
- Reviews
- 1,394
- Age
- 4y ago

Cheerful Mario 0-3 Years Baby First Walking Shoes Baby Boys Girls Sneakers Breathable Mesh Flexible Sole Pink 12-18 Months
- Price
- £10.48
- Rating
- 4.1/5
- Reviews
- 348
- Age
- 1y ago

STQ Boys & Girls Trainers Toddler Wide Toe Box Barefoot Shoes School First Walking Baby Infant Lightweight for Football Kid Running Child with Non-Slip Soft Tennis Prewalker Sneakers All White Size 7
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 10mo ago

Baby Girls Boys First Walking Shoes Anti Slip Slippers Socks Barefoot Shoes Toddler Infant Non Slip Sole Shoes Breathable(Pink 12-18Month)
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 2y ago
Newest
by launch date
STQ Boys & Girls Trainers Toddler Wide Toe Box Barefoot Shoes School First Walking Baby Infant Lightweight for Football Kid Running Child with Non-Slip Soft Tennis Prewalker Sneakers All White Size 7
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 10mo ago

STQ Boys Girls Trainers Toddler Wide Toe Box Barefoot Shoes School First Walking Baby Infant Lightweight for Football Kid Running Child with Non-Slip Soft Tennis Prewalker Sneakers Mint Purple Size 7
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 10mo ago

JOINFREE Baby Walking Wide Shoes Infant Boys Girls Breathable Barefoot Shoes Crib Tennis Shoes Lightweight Non-Slip Sneakers First Walkers Pink Green 6-12Months
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

Infant Baby Boys Girls Moccasins Sneakers Bear Embroidery Soft Sole Flat PU Leather Anti-Slip Prewalkers Pram Toddler Trainers Run First Walker Shoes for 0-18 Months (Black 12-18 Months)
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

STQ KIDS Toddler Boys Girls Trainers Wide Fit Kids Barefoot Shoes Lightweight Hook and Loop Baby First Walking Shoes Beige UK 7 / T7
- Price
- £20.52
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
52 falling
Sellers
82
Est. top-5 brand share
36%
Top 20: 83%
Est. top-5 click share
14%
Top 20: 34%
Open market
59%
- STQ KIDS9%
- adidas9%
- MK MATT KEELY6%
- Stolpyzh6%
- STQ6%
- Cheerful Mario5%
Demand
Baby Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baby Shoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shoes131K/yr
- toddler shoes78K/yr
- duckies baby shoes10K/yr
- baby booties52K/yr
- baby girl shoes27K/yr
- baby trainers28K/yr
- baby shoes 12 - 18 months boys25K/yr
- baby shoes 12 - 18 months girls20K/yr
- baby boy shoes18K/yr
- baby shoes 6-12 months girls16K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shoes
We read the reviews and the return reasons for every product selling here.
“Inaccurate sizing - beware”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









