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Baby Shark

Fail

Demand is soft, at -14.3% this quarter, so Baby Shark is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£101K/yr486K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
36%top-5 click share · 20 brands · 44 sellers

Flapen Score

Baby Shark against its category

The dotted line is the Fashion average. Past it, Baby Shark is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shark 486K times last year and spent an estimated £101K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.8%
Market size, estimated
£101Ka year
Peak month
December2.7× the quietest month
Top search term
baby shark325K searches a year

02 · Price

A sale here is worth £11.85.

Listings sell for £11.85 on average, from £2.49 to £27.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.85 that is £1K to £3K a year per listing.

Average price
£11.85under the $15 to $100 sweet spot
Price range
£2.49–£27.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #539 within Boys. It carries 549 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
60%
Out of stock, average day
22.8%
Average rank
#539in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
40

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baby Shark products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

44

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 82%

Open market

21%

  • Baby Shark44%
  • Pinkfong13%
  • Oriate10%
  • COOKY.D4%
  • Paper Projects4%
  • Zawadi Global4%

Demand

Baby Shark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Baby Shark search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby shark325K/yr
  • baby shark toy80K/yr
  • baby shark toys52K/yr
  • baby sharks toys5K/yr
  • pinkfong toys10K/yr
  • babyshark4K/yr
  • baby shark figures4K/yr
  • baby shark toys for 2 year olds5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Value For Money”
0.6%of orders come back
“maybe a bit expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Baby Shark questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data