baby shark
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good549.48avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.49–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 486K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby shark is a £101K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baby shark market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 70%
- Out of stock
- 22.8%
- Avg brand age
- 35 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
44
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
21%
- Baby Shark44%
- Pinkfong13%
- Oriate10%
- COOKY.D4%
- Paper Projects4%
- Zawadi Global4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top baby shark search terms
- baby shark325K/yr
- baby shark toy80K/yr
- baby shark toys52K/yr
- baby sharks toys5K/yr
- pinkfong toys10K/yr
- babyshark4K/yr
- baby shark figures4K/yr
- baby shark toys for 2 year olds5K/yr
Top baby shark products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oriate No Hole Mould Free Baby Bath Toys For 1 2 3 4 Year Olds 6pcs Shark
Oriate£12.304.7★105 rev
Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
Baby Shark£15.274.7★90 rev
Baby Shark Girls Pyjama Set in Pink | Kids T-Shirt and Shorts Complete Pajamas | Feeling Fin-tastic PJ Nightwear Bundle | Comfortable Loungewear Gift for Children | Warm & Cosy Sleepwear
Baby Shark£10.784.5★46 rev
Pinkfong Baby Shark Sing-Alongs 10 Button Sound Book - Official Interactive Musical Toy for Toddlers Classic Nursery Rhymes & Sensory Education Learning English Book - PFNSB006
Pinkfong£17.914.6★9,555 rev
COOKY.D Kids Shark Costume Animal Romper Jumpsuit 12-18 Months
COOKY.D£15.524.6★55 rev
Newest
by launch date
MIFKLMV Plush Doll Shark Soft Doll 3PCS Kawaii Plushies Cute Stuffed Animal Toys Shark Plush Figure Collection Character Soft Toy for Birthdays Gift -A
MIFKLMV£15.399 rev
Oriate No Hole Mould Free Baby Bath Toys For 1 2 3 4 Year Olds 6pcs Shark
Oriate£12.30105 rev
COOKY.D Kids Shark Costume Animal Romper Jumpsuit 12-18 Months
COOKY.D£15.5255 rev
Baby Shark Poncho Towel 100% Cotton Terry 12M+ Super Absorbent Machine Washable 50 x 50cm Unisex Baby Bath Beach Swimming Towel for Children with Hood
Baby Shark£7.6455 rev
Baby Shark 3pcs Reusable Bicolor Premium Kids Dinner Tableware Set Plate Bowl & Tumbler BPA Free
Baby Shark£10.8629 rev
Trending
90-day click momentumBaby Shark Girls Pyjama Set in Pink | Kids T-Shirt and Shorts Complete Pajamas | Feeling Fin-tastic PJ Nightwear Bundle | Comfortable Loungewear Gift for Children | Warm & Cosy Sleepwear
Baby Shark£10.784.5★
TEDD Boys Pyjamas Shorts Set Shark Nightwear Cotton Toddler Clothes Short Sleeve Sleepwear 2 Piece Outfit for Kids Age 3-4 Years
TEDD£9.014.4★
Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
Baby Shark£18.324.7★
Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
Baby Shark£15.304.7★
MIFKLMV Plush Doll Shark Soft Doll 3PCS Kawaii Plushies Cute Stuffed Animal Toys Shark Plush Figure Collection Character Soft Toy for Birthdays Gift -A
MIFKLMV£15.394.6★
What buyers say about baby shark
What buyers praise and complain about, mined from review topics.What buyers love
“keeping him happily entertained”
“Great quality, nice bright colours”
“Worth the price”
“Good quality and bright colours”
“My son enjoys exploring all the different sounds”
“Better than expected”
“Sound quality is very good”
“It was a gift”
“Great for kids”
“the whole keyboard is lightweight enough for a toddler to carry around without struggling”
What buyers complain about
“maybe a bit expensive”
“It is very noisy”
“It's quite large”
“Not what I expected poor quality”
“RECALLED PRODUCT. Listing states silicone fins. I ordered the blue and pink and both sharks had the hard plastic RECALLED fins.”
“Figures not as soft as i thought”
“Turned up dirty... no tag... and the battery was either dying or broken!!”
“One of the buttons stopped working after a week”
“Its not educational in any serious sense”
“do not collect water”
Top return reasons
Common questions
- Is baby shark profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the baby shark niche?
- 20 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in baby shark?
- Top complaints mined from reviews: Value For Money, Noise Level, Size-Overall. The return rate is 0.6%.
- When does demand for baby shark peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the baby shark niche?
- Listings span £2.49–£27.79; the average listing price is £11.85 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.