Baby Shark
FailDemand is soft, at -14.3% this quarter, so Baby Shark is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £101K/yr486K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 36%top-5 click share · 20 brands · 44 sellers
Flapen Score
Baby Shark against its category
The dotted line is the Fashion average. Past it, Baby Shark is stronger. Inside it, weaker.
Market
The Baby Shark market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Shark 486K times last year and spent an estimated £101K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 486K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £101Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- baby shark325K searches a year
02 · Price
A sale here is worth £11.85.
Listings sell for £11.85 on average, from £2.49 to £27.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.85 that is £1K to £3K a year per listing.
- Average price
- £11.85under the $15 to $100 sweet spot
- Price range
- £2.49–£27.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #539 within Boys. It carries 549 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 60%
- Out of stock, average day
- 22.8%
- Average rank
- #539in Boys
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 549per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Baby Shark products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oriate No Hole Mould Free Baby Bath Toys For 1 2 3 4 Year Olds 6pcs Shark
- Price
- £12.30
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 3y ago

Baby Shark Girls Pyjama Set in Pink | Kids T-Shirt and Shorts Complete Pajamas | Feeling Fin-tastic PJ Nightwear Bundle | Comfortable Loungewear Gift for Children | Warm & Cosy Sleepwear
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3y ago

Pinkfong Baby Shark Sing-Alongs 10 Button Sound Book - Official Interactive Musical Toy for Toddlers Classic Nursery Rhymes & Sensory Education Learning English Book - PFNSB006
- Price
- £17.91
- Rating
- 4.6/5
- Reviews
- 9,555
- Age
- 6y ago

COOKY.D Kids Shark Costume Animal Romper Jumpsuit 12-18 Months
- Price
- £15.52
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago
Trending
estimated 90-day click momentum
Baby Shark Girls Pyjama Set in Pink | Kids T-Shirt and Shorts Complete Pajamas | Feeling Fin-tastic PJ Nightwear Bundle | Comfortable Loungewear Gift for Children | Warm & Cosy Sleepwear
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3y ago

TEDD Boys Pyjamas Shorts Set Shark Nightwear Cotton Toddler Clothes Short Sleeve Sleepwear 2 Piece Outfit for Kids Age 3-4 Years
- Price
- £9.01
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 2y ago

Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
- Price
- £18.32
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 3y ago

Baby Shark Kids Wellies in Blue | Rain Protection Wellington Boots with Yellow 3D Fin for Boys & Girls | Shark Family Song Fun Rubber Boots | Water Resistant Shoes for Todlders | Gift for Children
- Price
- £15.30
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 3y ago

MIFKLMV Plush Doll Shark Soft Doll 3PCS Kawaii Plushies Cute Stuffed Animal Toys Shark Plush Figure Collection Character Soft Toy for Birthdays Gift -A
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago
Newest
by launch date
MIFKLMV Plush Doll Shark Soft Doll 3PCS Kawaii Plushies Cute Stuffed Animal Toys Shark Plush Figure Collection Character Soft Toy for Birthdays Gift -A
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago

Oriate No Hole Mould Free Baby Bath Toys For 1 2 3 4 Year Olds 6pcs Shark
- Price
- £12.30
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

COOKY.D Kids Shark Costume Animal Romper Jumpsuit 12-18 Months
- Price
- £15.52
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

Baby Shark Poncho Towel 100% Cotton Terry 12M+ Super Absorbent Machine Washable 50 x 50cm Unisex Baby Bath Beach Swimming Towel for Children with Hood
- Price
- £7.64
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

Baby Shark 3pcs Reusable Bicolor Premium Kids Dinner Tableware Set Plate Bowl & Tumbler BPA Free
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
44
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 82%
Open market
21%
- Baby Shark44%
- Pinkfong13%
- Oriate10%
- COOKY.D4%
- Paper Projects4%
- Zawadi Global4%
Demand
Baby Shark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Baby Shark search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark325K/yr
- baby shark toy80K/yr
- baby shark toys52K/yr
- baby sharks toys5K/yr
- pinkfong toys10K/yr
- babyshark4K/yr
- baby shark figures4K/yr
- baby shark toys for 2 year olds5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark
We read the reviews and the return reasons for every product selling here.
“maybe a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









