Skip to content

Baby Paddling Pool with Shade

Pass

Baby Paddling Pool with Shade scores 65 out of 100, a Pass. Shoppers spend $91K a year here, search demand grew >1,000% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 4% of 2,461 Fashion niches · +17 vs the category median of 48
Market size
£91K/yr189K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 17 brands · 74 sellers

Flapen Score

Baby Paddling Pool with Shade against its category

The dotted line is the Fashion average. Past it, Baby Paddling Pool with Shade is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Paddling Pool with Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Paddling Pool with Shade 189K times last year and spent an estimated £91K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£91Ka year
Peak month
June53.4× the quietest month
Top search term
baby paddling pool with shade49K searches a year

02 · Price

A sale here is worth £24.33.

Listings sell for £24.33 on average, from £8.99 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.33 that is £2K to £6K a year per listing.

Average price
£24.33inside the $15 to $100 sweet spot
Price range
£8.99–£44.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #58 within Girls. It carries 1,240 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
8.9%
Average rank
#58in Girls
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,240per listing
Listings tracked
27

04 · Newcomers

Amazon counts 9 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Baby Paddling Pool with Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

74

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

23%

  • Bestway23%
  • Intex17%
  • Splosh13%
  • AZDYJL11%
  • JAN & JUL8%
  • Peradix5%

Demand

Baby Paddling Pool with Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 53.4×

Search terms

Top Baby Paddling Pool with Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby paddling pool with shade49K/yr
  • paddling pool with shade35K/yr
  • baby pool with canopy19K/yr
  • paddling pool with canopy13K/yr
  • kids pool with canopy7K/yr
  • pool with shade7K/yr
  • baby paddling pool with uv shade7K/yr
  • baby pool with shade7K/yr
  • pool with canopy6K/yr
  • kids paddling pool with sun canopy5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Paddling Pool with Shade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.16

Bigger than expected

Size not right

Very very small

Quality-Overall12%−0.08

Holes all over cheap quality

Zip is poor quality

Not good quality

Inflation/Deflation10%−0.11

Top half wont inflate looks to have a cut/hole somewhere

the largest part had deflated

roof kept deflating

Value For Money8%+0.56

I do also feel it is a little expensive

the price is steep

Maybe slightly pricey

Strength6%

feels a bit flimsy

it feels quite tough

It's not very sturdy at all

Love

Size-Overall15%−0.16

big enough too

Exactly the right size

And a really good size that will grow with my child

Value For Money13%+0.56

Worth it

Good value for money

Great price

Fun/Entertainment Experience12%+1.32

Kids loved it

Summer fun

Lots of fun in the sun

Quality-Overall8%−0.08

Really well made

Excellent quality

Build quality feels solid too

Assembly/Installation7%+0.59

Easy to assemble

easy to set up

The pool was straightforward to set up

Return

0.4% Return rate 48% Fixable by listing

Size-Overall38%▁▁█▅▆█

Bigger than expected

Size not right

Very very small

Inflation/Deflation10%▁▁▁█▅▅

Top half wont inflate looks to have a cut/hole somewhere

the largest part had deflated

roof kept deflating

Functionality-Overall7%▁▁▁▁█▆
Defective Material/Parts6%▁▁▁█▄▄
Value For Money5%▁▁▁█▆▆

I do also feel it is a little expensive

the price is steep

Maybe slightly pricey

FAQ

Common Baby Paddling Pool with Shade questions

Answered from the same tracked data.