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Baby Paddling Pool with Shade

Pass

Baby Paddling Pool with Shade scores 65 out of 100, a Pass. Shoppers spend an estimated $91K a year here, search demand grew >1,000% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
65
65 / 100
Top 4% of 2,461 Fashion niches · +17 vs the category median of 48
Market size
£91K/yr189K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 17 brands · 74 sellers

Flapen Score

Baby Paddling Pool with Shade against its category

The dotted line is the Fashion average. Past it, Baby Paddling Pool with Shade is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Paddling Pool with Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Paddling Pool with Shade 189K times last year and spent an estimated £91K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£91Ka year
Peak month
June53.4× the quietest month
Top search term
baby paddling pool with shade49K searches a year

02 · Price

A sale here is worth £24.33.

Listings sell for £24.33 on average, from £8.99 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.33 that is £2K to £6K a year per listing.

Average price
£24.33inside the $15 to $100 sweet spot
Price range
£8.99–£44.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #58 within Girls. It carries 1,240 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
8.9%
Average rank
#58in Girls
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,240per listing
Listings tracked
27

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Baby Paddling Pool with Shade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

74

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 94%

Open market

23%

  • Bestway23%
  • Intex17%
  • Splosh13%
  • AZDYJL11%
  • JAN & JUL8%
  • Peradix5%

Demand

Baby Paddling Pool with Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 53.4×

Search terms

Top Baby Paddling Pool with Shade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby paddling pool with shade49K/yr
  • paddling pool with shade35K/yr
  • baby pool with canopy19K/yr
  • paddling pool with canopy13K/yr
  • kids pool with canopy7K/yr
  • pool with shade7K/yr
  • baby paddling pool with uv shade7K/yr
  • baby pool with shade7K/yr
  • pool with canopy6K/yr
  • kids paddling pool with sun canopy5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Paddling Pool with Shade

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Paddling Pool with Shade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data