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Baby Knitting Patterns

Fail

Demand is soft, at -30.4% this quarter, so Baby Knitting Patterns is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£71K/yr360K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
28%top-5 click share · 21 brands · 42 sellers

Flapen Score

Baby Knitting Patterns against its category

The dotted line is the Fashion average. Past it, Baby Knitting Patterns is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Knitting Patterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Knitting Patterns 360K times last year and spent an estimated £71K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
2.3%
Market size, estimated
£71Ka year
Peak month
January2.0× the quietest month
Top search term
baby knitting patterns95K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.32 to £31.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.70 that is £870 to £2K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.32–£31.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£870–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Baby. It carries 226 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
82%
Out of stock, average day
1.9%
Average rank
#77in Baby
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Baby Knitting Patterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

42

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

28%

Top 20: 62%

Open market

35%

  • King Cole21%
  • Peter Gregory18%
  • Stylecraft7%
  • UKHKA7%
  • emboot6%
  • famuka6%

Demand

Baby Knitting Patterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Baby Knitting Patterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby knitting patterns95K/yr
  • baby knitting patterns double knit75K/yr
  • knitting patterns for babies57K/yr
  • baby cardigan knitting patterns13K/yr
  • baby knitting patterns dk16K/yr
  • king cole baby knitting patterns13K/yr
  • baby boy knitting patterns12K/yr
  • sirdar baby knitting patterns12K/yr
  • baby girl knitting patterns9K/yr
  • premature baby knitting patterns9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Knitting Patterns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting25%−0.18

follow because the instructions werent the best I found

Rubbish instructions

The instructions were poor and vague, also the quantities of wool are wrong

Size-Overall25%−0.12

Larger than stated

theyre not that small

Quality-Overall13%−0.01

Very low quality

Stitch/Finish/Polish13%+0.35

There is always to many stitches when it comes to shaping the shoulder

Strength4%−0.02

really weak and small print, and really some are same basic pattern with different stitch pattern

Love

Ease Of Use25%+1.76

Ease of use

Easy to read

Easy to

Shape/Style14%+0.83

Very easy pattern

He looks so stylish

Nice simple patterns

Design-Overall14%+1.10

Classic, Cosy, and Timeless for Little Ones

It has a cute button down front design

A nice looking pattern

Stitch/Finish/Polish13%+0.35

Pleased with finished garment

Lovely knitting pattern

Nice and easy knitting patterns

Quality-Overall9%−0.01

Good quality pattern easy to to use

My cardigan is a good quality

Excellent product

Return

0.2% Return rate 50% Fixable by listing

Advertised Vs Actual Product22%▃▄█▁▁▁
Size-Overall22%▁▆▁▆▇█

Larger than stated

theyre not that small

Design-Overall13%▅▁▁█▅▁
Print Quality9%▅▁▁█▁▁

struggle with the print size

Charging9%█▁▁▁▁▁

FAQ

Common Baby Knitting Patterns questions

Answered from the same tracked data.