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Baby Knitting Patterns

Fail

Demand is soft, at -30.4% this quarter, so Baby Knitting Patterns is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£71K/yr360K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
28%top-5 click share · 21 brands · 42 sellers

Flapen Score

Baby Knitting Patterns against its category

The dotted line is the Fashion average. Past it, Baby Knitting Patterns is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Knitting Patterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Knitting Patterns 360K times last year and spent an estimated £71K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
2.3%
Market size, estimated
£71Ka year
Peak month
January2.0× the quietest month
Top search term
baby knitting patterns95K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.32 to £31.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.70 that is £870 to £2K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.32–£31.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£870–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Baby. It carries 226 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
82%
Out of stock, average day
1.9%
Average rank
#77in Baby
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
65

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Baby Knitting Patterns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

42

Est. top-5 brand share

59%

Top 20: 99%

Est. top-5 click share

28%

Top 20: 62%

Open market

35%

  • King Cole21%
  • Peter Gregory18%
  • Stylecraft7%
  • UKHKA7%
  • emboot6%
  • famuka6%

Demand

Baby Knitting Patterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Baby Knitting Patterns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby knitting patterns95K/yr
  • baby knitting patterns double knit75K/yr
  • knitting patterns for babies57K/yr
  • baby cardigan knitting patterns13K/yr
  • baby knitting patterns dk16K/yr
  • king cole baby knitting patterns13K/yr
  • baby boy knitting patterns12K/yr
  • sirdar baby knitting patterns12K/yr
  • baby girl knitting patterns9K/yr
  • premature baby knitting patterns9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Knitting Patterns

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.2%of orders come back
“follow because the instructions werent the best I found”
A buyer, on “Instructions/User Manual/Troubleshooting”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Knitting Patterns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data