- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £49K/yr292K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 28%top-5 click share · 33 brands · 42 sellers
Flapen Score
Baby Hat against its category
The dotted line is the Fashion average. Past it, Baby Hat is stronger. Inside it, weaker.
Market
The Baby Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Hat 292K times last year and spent an estimated £49K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £49Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- baby hat56K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £3.59 to £19.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.38 that is £0 to £938 a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £3.59–£19.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£938
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #94 within Baby. It carries 827 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #94in Baby
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 827per listing
- Listings tracked
- 76
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baby Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Soft Touch Pack of 2 Baby Hat Baby Boys Girls Cotton Hat Newborn and 0-3 Months Grey Sky Blue Pink & White H3 (White)
- Price
- £4.33
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 5y ago

Baby Hats Newborn - 2 Pack of Cotton Baby Hats to fit Newborn to 0-3 Months Boys or Girls - Made in Britain - White
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 7y ago

MORI Baby Soft & Gentle Organic Cotton Bamboo Hat in Blush Stripe - Unisex Design - Adjustable Roll-Up Length - Thermoregulating & Breathable - Sun Protection - Durable & Flexible - 0-3 Months
- Price
- £11.59
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3y ago

JAN & JUL Baby Sun-Hat for Newborn Elastic Back Neck Ties (Juniper Green Size XS: 0-3m)
- Price
- £13.79
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 3y ago

Clysburtuony Newborn Handmade Hat Knitted Crochet Cap for Babies (0-3 Months) Infants Big Bow Headwrap (Pink)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 10y ago
Trending
90-day click momentum
HZHSGLY Baby Sun Hat 6 12 Months Baby Bucket Hat with Adjustable Chin Strap Babies Summer Hats with Large Brim Cotton Floppy for UV Protection Newborn Sunhat (UK Alpha One Size Pink)
- Price
- £5.90
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

Adorel Baby Boys Bucket Hat Adjustable Sun Hat Pack of 2 Plain Grey&Deep Blue 6-24 Months (Manufacturer Size:S)
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 4y ago

FURTALK Cotton Baby Toddler Sun Hat UPF 50+ UV Protection Kids Unisex Girls & Boys Summer Cap with Adjustable Chin Strap Neck Flap Pink 6-24 Months
- Price
- £11.92
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 2y ago

JAN & JUL Baby Beach Sun-Hat for Boys and Girls Soft Brim (Juniper Green Size S: 3-6m)
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 3y ago

JAN & JUL Baby Sun-Hat for Newborn Elastic Back Neck Ties (Juniper Green Size XS: 0-3m)
- Price
- £13.79
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 3y ago
Newest
by launch date
PythJooh 3PCs Newborn Baby Girl Boy Bowknot Turban Hats Infants Knot Beanie Caps Soft Cotton Headwrap Hospital Hats for 0-3Months
- Price
- £6.88
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 6mo ago

HZHSGLY Baby Sun Hat 6 12 Months Baby Bucket Hat with Adjustable Chin Strap Babies Summer Hats with Large Brim Cotton Floppy for UV Protection Newborn Sunhat (UK Alpha One Size Pink)
- Price
- £5.90
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

MniJiza Baby Boy Baseball Cap Infant Girls Cute Bear Ear Sun Hat Toddler Adjustable Cotton Cap for Spring Summer (3-18M Green)
- Price
- £9.17
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

DRESHOW Newborn Baby Knit Hat - Soft Baby Beanie - Toddler Hats 0-3 Months
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 401
- Age
- 1y ago

Soft Touch Newborn Essentials Sustainable Knitted Baby Bobble Hat Baby Girl and Baby Boys Winter Hat 0-12 Months White
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
42
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
28%
Top 20: 58%
Open market
44%
- Soft Touch15%
- DRESHOW13%
- JAN & JUL11%
- Baban Baby7%
- MORI5%
- Aolso4%
Demand
Baby Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Baby Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby hat56K/yr
- newborn hat34K/yr
- baby hats32K/yr
- baby hats 0-3 months25K/yr
- newborn hats19K/yr
- baby hats newborn23K/yr
- baby hat 6-12 months13K/yr
- baby girl hat10K/yr
- newborn baby hat8K/yr
- baby hats 3-6 months9K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as the hat is a bit big
One of the hats is higher than the other
Little bit big
Cheap
Dont wast your money,really cheep quality
Bit tight on my babies head
Wrong stitching
Fairly flimsy
Love
Good quality, perfectly sized hat
Great quality
They are made well
Soft and cozy
Lovely soft material
I love how soft the fabric is
Great fit
fits a newborn well
the hats fits well
3 Cool Colours
Will get some other colours too
The colors are beautiful and neutral
Good quality material
Very nice material
the quality of the material makes up for it
Return
0.8% Return rate 84% Fixable by listing
as the hat is a bit big
One of the hats is higher than the other
Little bit big
Cheap
Dont wast your money,really cheep quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Hat questions
Answered from the same tracked data.









