Baby Halloween Costume
FailBuyers convert on only 0.1% of searches, so Baby Halloween Costume is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £10K/yr680K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 34%top-5 click share · 28 brands · 61 sellers
Flapen Score
Baby Halloween Costume against its category
The dotted line is the Fashion average. Past it, Baby Halloween Costume is stronger. Inside it, weaker.
Market
The Baby Halloween Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Halloween Costume 680K times last year and spent an estimated £10K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 680K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £10Ka year
- Peak month
- October187.1× the quietest month
- Top search term
- baby costume36K searches a year
02 · Price
A sale here is worth £13.62.
Listings sell for £13.62 on average, from £7.37 to £21.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.
- Average price
- £13.62under the $15 to $100 sweet spot
- Price range
- £7.37–£21.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #191 within Baby. It carries 445 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 18.9%
- Average rank
- #191in Baby
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 445per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baby Halloween Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nicoxijia Toddler Baby Halloween Costume Fuzzy Warm Hooded Romper Funny Cosplay Zip-Up Jumpsuit Fall Winter Animal Outfit (Blue 6-12 Months)
- Price
- £17.95
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Disney Sleepsuit with Hat | The Incredibles Baby Grow | Newborn Sleepsuit | Baby Sleepwear Set Red 12-18 Months
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 1,930
- Age
- 7y ago

Sxkayxr Cartoon Newborn Baby Boys Girls Romper Goku-Inspired Infant Outfit Jumpsuit Clothes
- Price
- £15.01
- Rating
- 4.5/5
- Reviews
- 1,439
- Age
- 5y ago

Baby Boy Girl Dinosaur Costume Sleeveless Animals Hooded Romper Infants Cartoon Halloween Cosplay Costumes Jumpsuit (Turquoise 0-3 Months)
- Price
- £12.68
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Disney Baby Boys Toy Story 4 Buzz Lightyear Babygrow + Bandanna 12-18 Months
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 5y ago
Trending
90-day click momentum
culbutomind Baby Twins Bodysuit Ketchup Mustard Newborn Baby Outfits Unisex Romper Infant Jumpsuit
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 1,105
- Age
- 7y ago

FeMereina Halloween Costumes Toddler Baby Boy Girl Animal Chick Romper Sleeveless Zip Up Hooded Cosplay Jumpsuit with Striped Socks (Yellow 0-6 Months)
- Price
- £9.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Disney Baby Boys Toy Story Sleepsuit Buzz Lightyear Multicoloured Age 6 to 9 Months
- Price
- £12.99
- Rating
- 4.5/5
- Reviews
- 703
- Age
- 6y ago

Disney Baby Boys Toy Story 4 Buzz Lightyear Babygrow + Bandanna 12-18 Months
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 5y ago

SYHVGI Toddler Baby Girls Boys Fleece Jumpsuit Cartoon Animal Horn Hooded Rompers Halloween Carnival Cosplay Outfits (Blue 6-12 Months)
- Price
- £15.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Baby Boy Girl Dinosaur Costume Sleeveless Animals Hooded Romper Infants Cartoon Halloween Cosplay Costumes Jumpsuit (Turquoise 0-3 Months)
- Price
- £12.68
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Baby Boy Girl Dinosaur Costume Sleeveless Animals Hooded Romper Infants Cartoon Halloween Cosplay Costumes Jumpsuit (Turquoise 3-6 Months)
- Price
- £12.79
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

BeliBacca Newborn Halloween Prisoner Outfits Infant Baby Fall Winter Casual Bodysuit Long Sleeve Letter Print Striped Romper Pants Hats Set (White 0-3 Months)
- Price
- £10.95
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Carolilly Baby Boys Dinosaur Outfits Winter Warm Infant Baby Jumpsuit Newborn Hood Romper Plush Sleeveless Bodysuits Toddler Halloween Clothes (Green 0-3 Months)
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Geagodelia My First Halloween Baby Girl Outfit Cute Pumpkin Print Long Sleeve One Piece Halloween Baby Clothes with Headband (Cutest Little Pumpkin Khaki 0-3 Months)
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
61
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
34%
Top 20: 71%
Open market
32%
- Disney30%
- Nicoxijia11%
- BABWWNIX9%
- Sxkayxr7%
- Carolilly5%
- WERNZATT5%
Demand
Baby Halloween Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 187.1×
Search terms
Top Baby Halloween Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby costume36K/yr
- baby halloween costume276K/yr
- baby fancy dress15K/yr
- baby halloween costume 0-3 months16K/yr
- baby halloween costume 6-9 months38K/yr
- baby halloween20K/yr
- baby halloween outfit13K/yr
- baby halloween costumes 12-18 months61K/yr
- baby halloween costume 9-12 months33K/yr
- newborn halloween costume14K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Halloween Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ridiculous sizing
The newborn size is ridiculously huge
Love
Good quality costume
Great quality item
Adorable and nice quality
It fitted my 4 month old perfectly
Really cute, big to size
True to size
A great price
Reasonable value for money
wasn't too fluffy or hot so I didn't have to worry about her overheating
This is so cute & warm
As described,
Return
4.1% Return rate 89% Fixable by listing
Ridiculous sizing
The newborn size is ridiculously huge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Halloween Costume questions
Answered from the same tracked data.









