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Baby Halloween Costume

Fail

Buyers convert on only 0.1% of searches, so Baby Halloween Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£10K/yr680K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
34%top-5 click share · 28 brands · 61 sellers

Flapen Score

Baby Halloween Costume against its category

The dotted line is the Fashion average. Past it, Baby Halloween Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Halloween Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Halloween Costume 680K times last year and spent an estimated £10K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.1%
Market size, estimated
£10Ka year
Peak month
October187.1× the quietest month
Top search term
baby costume36K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £7.37 to £21.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£7.37–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #191 within Baby. It carries 445 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
18.9%
Average rank
#191in Baby
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
445per listing
Listings tracked
57

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Halloween Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£306£611£917£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

61

Est. top-5 brand share

62%

Top 20: 95%

Est. top-5 click share

34%

Top 20: 71%

Open market

32%

  • Disney30%
  • Nicoxijia11%
  • BABWWNIX9%
  • Sxkayxr7%
  • Carolilly5%
  • WERNZATT5%

Demand

Baby Halloween Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 187.1×

Search terms

Top Baby Halloween Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby costume36K/yr
  • baby halloween costume276K/yr
  • baby fancy dress15K/yr
  • baby halloween costume 0-3 months16K/yr
  • baby halloween costume 6-9 months38K/yr
  • baby halloween20K/yr
  • baby halloween outfit13K/yr
  • baby halloween costumes 12-18 months61K/yr
  • baby halloween costume 9-12 months33K/yr
  • newborn halloween costume14K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Halloween Costume

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Ridiculous sizing”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Halloween Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data