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Baby Halloween Costume

Fail

Buyers convert on only 0.1% of searches, so Baby Halloween Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£10K/yr680K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
34%top-5 click share · 28 brands · 61 sellers

Flapen Score

Baby Halloween Costume against its category

The dotted line is the Fashion average. Past it, Baby Halloween Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Halloween Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Halloween Costume 680K times last year and spent an estimated £10K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.1%
Market size, estimated
£10Ka year
Peak month
October187.1× the quietest month
Top search term
baby costume36K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £7.37 to £21.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£7.37–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #191 within Baby. It carries 445 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
18.9%
Average rank
#191in Baby
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
445per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Halloween Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£306£611£917£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

61

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

34%

Top 20: 71%

Open market

32%

  • Disney30%
  • Nicoxijia11%
  • BABWWNIX9%
  • Sxkayxr7%
  • Carolilly5%
  • WERNZATT5%

Demand

Baby Halloween Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 187.1×

Search terms

Top Baby Halloween Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby costume36K/yr
  • baby halloween costume276K/yr
  • baby fancy dress15K/yr
  • baby halloween costume 0-3 months16K/yr
  • baby halloween costume 6-9 months38K/yr
  • baby halloween20K/yr
  • baby halloween outfit13K/yr
  • baby halloween costumes 12-18 months61K/yr
  • baby halloween costume 9-12 months33K/yr
  • newborn halloween costume14K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Halloween Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.33

Ridiculous sizing

The newborn size is ridiculously huge

Love

Quality-Overall31%+2.41

Good quality costume

Great quality item

Adorable and nice quality

Size-Overall28%−0.33

It fitted my 4 month old perfectly

Really cute, big to size

True to size

Value For Money16%+1.01

A great price

Reasonable value for money

Warmth9%+0.57

wasn't too fluffy or hot so I didn't have to worry about her overheating

This is so cute & warm

Advertised Vs Actual Product6%+0.37

As described,

Return

4.1% Return rate 89% Fixable by listing

Size-Overall89%▃█▇▇██

Ridiculous sizing

The newborn size is ridiculously huge

Ease Of Use2%▁▁█▁▁▁
Material Quality2%█▁▁▁▁▁
Heating1%▁▁█▁▁▁
Product Condition1%

FAQ

Common Baby Halloween Costume questions

Answered from the same tracked data.