Baby Clothing

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

1.4%

Market size, estimated

£180Ka year

Peak month

December2.1× the quietest month

Top search term

baby boy clothes270K searches a year

Listings sell for £12.51 on average, from £6.12 to £21.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.51 that is £1K to £3K a year per listing.

Average price

£12.51under the $15 to $100 sweet spot

Price range

£6.12–£21.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #76 within Baby. It carries 7,129 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

1.5%

Average rank

#76in Baby

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,129per listing

Listings tracked

67

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months