Baby Clothes 12-18 Months Boys

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

2.5%

Market size, estimated

£43Ka year

Peak month

December3.5× the quietest month

Top search term

12-18 months boys clothes25K searches a year

Listings sell for £12.44 on average, from £5.16 to £27.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.44 that is £0 to £1K a year per listing.

Average price

£12.44under the $15 to $100 sweet spot

Price range

£5.16–£27.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #120 within Baby. It carries 2,085 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#120in Baby

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,085per listing

Listings tracked

74

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months