Baby Clothes 12-18 Months Boys
Baby Clothes 12-18 Months Boys shows a fragmented shelf (top 5 take 26% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Flapen Score
Is Baby Clothes 12-18 Months Boys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Clothes 12-18 Months Boys is a £43K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Baby Clothes 12-18 Months Boys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.9% over the last 90 days and 2.5% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 74 products
Top Baby Clothes 12-18 Months Boys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kumsolu Toddler Baby Boy Clothes Long Sleeve Sweatshirt Trouser Set Tracksuit Outfits
- Price
- £14.98
- Rating
- 4.3/5
- Reviews
- 189
- Age
- 2y ago
TCWWBB Kids Boys Summer Short Outfits Clothes Set Toddler Cool Dinosaur Digger Shark Animal Print Short Sleeve Cotton T-Shirt Tops and Shorts 2Pcs Crewneck Clothing Set Age 1-7 Years Old
- Price
- £12.54
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Levis Kids s/s Batwing Tee Baby Boys White 18 Months
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 10,033
- Age
- 2y ago
Vioyavo Infant Baby Boys 2Pcs Tracksuit Stripes Print Long Sleeve Romper Elastic Waist Long Pants Set Casual Clothes Set Spring Fall (L Blue 9-12 Months)
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 2y ago
adidas Unisex Baby Big Logo Essentials Jogger Track Suit Black/White 12-18 Months
- Price
- £18.87
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1mo ago
Trending
90-day click momentum
NautySaurs Toddler Boys 4 Pieces T-shirts and Shorts Summer Outfit Striped Short Set Yellow+Blue 18 Months
- Price
- £15.30
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3mo ago
Loalirando Toddler Baby Girl Boy Summer Clothes Outfits Casual Embroidered Animal Short Sleeve T Shirt Tops Shorts Cute Clothing Set (Blue 12-18 Months)
- Price
- £10.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
NautySaurs Toddler Boys 4 Pieces T-shirts and Shorts Summer Outfit Striped Short Set White+Blue 12 Months
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3mo ago
Xumplo Baby Boys Outfits Infants Short Sleeve Polo Shirt and Shorts Sets Toddlers 2-Piece Striped Summer Clothes 12-18 Months
- Price
- £12.90
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Geagodelia First Birthday Outfits Baby Boy Summer One Birthday Clothes Toddler Boys Number Pattern Animal T-shirt Rolled Shorts (Animal Blue 12-18 Months)
- Price
- £10.62
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch dateadidas Unisex Baby Big Logo Essentials Jogger Track Suit Black/White 12-18 Months
- Price
- £18.87
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1mo ago
Loalirando Toddler Baby Girl Boy Summer Clothes Outfits Casual Embroidered Animal Short Sleeve T Shirt Tops Shorts Cute Clothing Set (Blue 12-18 Months)
- Price
- £10.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
NautySaurs Toddler Boys 4 Pieces T-shirts and Shorts Summer Outfit Striped Short Set White+Blue 12 Months
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3mo ago
NautySaurs Toddler Boys 4 Pieces T-shirts and Shorts Summer Outfit Striped Short Set Yellow+Blue 18 Months
- Price
- £15.30
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3mo ago
Xumplo Baby Boys Outfits Infants Short Sleeve Polo Shirt and Shorts Sets Toddlers 2-Piece Striped Summer Clothes 12-18 Months
- Price
- £12.90
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
45
Top-5 brand share
46%
Top 20: 93%
Top-5 click share
26%
Top 20: 55%
Open market
48%
- Kumsolu14%
- Geagodelia9%
- TCWWBB9%
- NautySaurs7%
- Xumplo7%
- Levi's6%
Baby Clothes 12-18 Months Boys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top Baby Clothes 12-18 Months Boys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12-18 months boys clothes25K/yr
- baby boy clothes 12-18 months15K/yr
- boys clothes 12-18 months16K/yr
- 9-12 months boys clothes14K/yr
- 18-24 months boys clothes16K/yr
- 1 year old boy clothes11K/yr
- baby clothes 12-18 months boys12K/yr
- baby boy clothes 9-12 months12K/yr
- baby tracksuit9K/yr
- baby clothes 9-12 months boys6K/yr
What reviews say buyers love and hate about Baby Clothes 12-18 Months Boys
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“It also seems well made”
“Fit great”
“Great price for how many you get”
“The childs parents are very pleased with the material and the sizing”
“The material feels soft and comfortable, which is perfect for a babys skin”
What buyers complain about
53% of reviews“Slightly big on him”
“the thigh fit is a bit small so if you have a shorter chunkier baby then bare that in mind”
Baby Clothes 12-18 Months Boys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Clothes 12-18 Months Boys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
