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Baby Beach Tent

Pass

Baby Beach Tent scores 66 out of 100, a Pass. Shoppers spend $99K a year here, search demand grew +404.6% this quarter, and returns run at 1.1% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£99K/yr222K searches / yr
90-day growth
+404.6%search demand this quarter
Competition
44%top-5 click share · 24 brands · 40 sellers

Flapen Score

Baby Beach Tent against its category

The dotted line is the Fashion average. Past it, Baby Beach Tent is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Beach Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Beach Tent 222K times last year and spent an estimated £99K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +404.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+404.6%
Conversion, latest week
2.4%
Market size, estimated
£99Ka year
Peak month
May24.7× the quietest month
Top search term
baby beach tent41K searches a year

02 · Price

A sale here is worth £19.10.

Listings sell for £19.10 on average, from £8.06 to £40.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £19.10 that is £2K to £5K a year per listing.

Average price
£19.10inside the $15 to $100 sweet spot
Price range
£8.06–£40.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #27 within Baby. It carries 1,810 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
9.2%
Average rank
#27in Baby
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,810per listing
Listings tracked
40

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Beach Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

40

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

44%

Top 20: 84%

Open market

33%

  • Babymoov16%
  • JAN & JUL12%
  • Aandyou11%
  • Glymnis10%
  • Badabulle10%
  • Yello8%

Demand

Baby Beach Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 24.7×

Search terms

Top Baby Beach Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby beach tent41K/yr
  • baby uv tent23K/yr
  • baby tent33K/yr
  • beach tent sun shelter for baby14K/yr
  • uv tent for babies pop up14K/yr
  • baby sun tent12K/yr
  • baby tent uv protection11K/yr
  • baby shade tent9K/yr
  • uv baby tent7K/yr
  • baby pop up tent8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Beach Tent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.04

expected much better quality for something made for babies

Poor quality

Absolute garbage product

Ease Of Use14%+0.77

And wasnt useable

Difficult to put away

tricky to fold

Size-Overall11%

Not fit for purpose

is so much bigger than expected

Too small

Value For Money8%

Expensive for size

Not worth the money

a waste of money

Durability7%−0.11

broke very easily

Item broke during first use due to a slight breeze

Not so durable

Love

Quality-Overall14%−0.04

Good Quality

It's well made

Looks nice and is great for kids

Ease Of Use13%+0.77

Easy to use

Easy to use/pop up

It folds out easily

Value For Money10%

affordable

Good value for money

worth it has

Weight Light7%+0.85

Lightweight and easy to set up,

It is lightweight

The tent feels lightweight

Size-Overall7%

Good size

handy size

the size is perfect for the garden

Return

1.1% Return rate 56% Fixable by listing

Size-Overall43%█▅▆▅▅▅

Not fit for purpose

is so much bigger than expected

Too small

Defective Material/Parts9%▁▁▅▇█▇
Functionality-Overall8%██▁▄▄▄
Quality-Overall6%▁█▁▆▄▇

expected much better quality for something made for babies

Poor quality

Absolute garbage product

Strength5%▁▁▁▅▇█

Too flimsy and cheap

became unstable after the very first use

not very sturdy

FAQ

Common Baby Beach Tent questions

Answered from the same tracked data.