Australian Hat
MaybeSearch demand grew +68.7% this quarter. But shoppers spend only $66K a year here, so Australian Hat is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 2,461 Fashion niches · +14 vs the category median of 4862
- Market size
- £66K/yr79K searches / yr
- 90-day growth
- +68.7%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 44 sellers
Flapen Score
Australian Hat against its category
The dotted line is the Fashion average. Past it, Australian Hat is stronger. Inside it, weaker.
Market
The Australian Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Australian Hat 79K times last year and spent an estimated £66K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +68.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £66Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- australian hat36K searches a year
02 · Price
A sale here is worth £14.29.
Listings sell for £14.29 on average, from £4.55 to £26.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.29 that is £4K to £7K a year per listing.
- Average price
- £14.29under the $15 to $100 sweet spot
- Price range
- £4.55–£26.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #237 within Accessories. It carries 864 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 87%
- Out of stock, average day
- 7.3%
- Average rank
- #237in Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 864per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Australian Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FNA FASHIONS Unisex Australian Corks Hat - Perfect for Parties & Aussie Celebrations
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 2y ago

FNA FASHIONS Adult Australian Cork Hat & Inflatable Kangaroo Fancy Dress Kit- The perfect ensemble for any Aussie-themed event!
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 173
- Age
- 2y ago

MAKI FASHIONS Australian Cork Hat for Fancy Dress Funny Aussie Bush Hat with Dangling Corks Outback Style Costume Accessory for Australia Day Parties Festivals & Novelty Events
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 11mo ago

Australian Leather Cowboy Hat Bush Aussie Style Summer Western Outback Tan
- Price
- £26.48
- Rating
- 4.6/5
- Reviews
- 609
- Age
- 3y ago

Favuit Sun Hats Safari Hat UV Protection Wide Brim Summer Hat Cotton Foldable Fishing Hiking Cap Breathable Cowboy Style Boonie Hat for Men Women Outdoor (Beige)
- Price
- £7.72
- Rating
- 4.3/5
- Reviews
- 1,445
- Age
- 3y ago
Trending
90-day click momentum
TOP-EX Sun Hat Men Wide Brim with Neck Cover SPF 50 Cooling Hat for Big Heads Hiking Fishing Breathable Safari Style Adjustable Dark Grey XL/XXL
- Price
- £21.45
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 11mo ago

BRANDSLOCK Mens Vintage Black and Brown Wide Brim Cowboy Aussie Style Western Bush Hat (Medium Brown)
- Price
- £21.00
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 7y ago

Kugooyi Boonie Sun Hat for Men & Women Wide Brim Outdoor Bucket Hat with Chin Strap Lightweight Quick-Dry Fishing Hat for Hiking Camping Beach & Travel (Dark Khaki)
- Price
- £7.40
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago

Comhats Mens Womens UPF 50 Sun Hat Packable Wide Brim Waterproof Outdoor Aussie Outback Safari Bush Hat Fishing Hiking Walking Trekking Boonie Hat Windproof M/L Khaki
- Price
- £17.95
- Rating
- 4.3/5
- Reviews
- 4,039
- Age
- 2y ago

Titleist Tour Aussie Golf Hat Charcoal/White One Size Fits All
- Price
- £25.99
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 2y ago
Newest
by launch date
Makii Unisex Australian Cork Hat With Corks - Australia Day Crocodile Hunter Man Fancy Dress Hats Iconic Aussie Hat Perfect for Australian Party Decorations (1 Pack)
- Price
- £6.78
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago

MAKI FASHIONS Australian Cork Hat for Fancy Dress Funny Aussie Bush Hat with Dangling Corks Outback Style Costume Accessory for Australia Day Parties Festivals & Novelty Events
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 11mo ago

TOP-EX Sun Hat Men Wide Brim with Neck Cover SPF 50 Cooling Hat for Big Heads Hiking Fishing Breathable Safari Style Adjustable Dark Grey XL/XXL
- Price
- £21.45
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 11mo ago

Kugooyi Boonie Sun Hat for Men & Women Wide Brim Outdoor Bucket Hat with Chin Strap Lightweight Quick-Dry Fishing Hat for Hiking Camping Beach & Travel (Dark Khaki)
- Price
- £7.40
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago

SDXCJY Men & Womens Adjustable Buckle Safari Sun Hat Jungle Style Perfect for Fishing Hiking & Outdoor Activities. UV-Protected and Foldable. (UK Alpha One Size L Khaki)
- Price
- £5.26
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
44
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
45%
Top 20: 84%
Open market
36%
- FNA FASHIONS30%
- Favuit11%
- Sidewinder7%
- Leatherick6%
- MAKI FASHIONS6%
- SDXCJY5%
Demand
Australian Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Australian Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- australian hat36K/yr
- cork hat10K/yr
- aussie hat6K/yr
- australia hat6K/yr
- australian hats4K/yr
- australian cork hat6K/yr
- australian hats with corks6K/yr
- im a celebrity hat5K/yr
Reviews and returns
What reviews say buyers love and hate about Australian Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very tight fit
Also, it states one size fits all - not me
Too Small
not very water resistant
The rope strap broke pretty much as soon as it arrived sadly
The leather has swollen and discoloured
a bit flimsy
Love
Decent item
The quality of the hat I received is remarkable
Amazing Quality
Great value for money
Value for the money
Price was right
Excellent fit
Folds small and works well
True to size measurements
Fun for send off parties
the children enjoyed it
Good for a laugh
Great for reading in sun
Ideal for summer shade
Return
2.2% Return rate 82% Fixable by listing
Very tight fit
Also, it states one size fits all - not me
Too Small
Poor quality + too small for XL heads
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Australian Hat questions
Answered from the same tracked data.









