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Austin Powers Costume

Fail

Shoppers spend only $23K a year here, so Austin Powers Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£23K/yr74K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
74%top-5 click share · 8 brands · 9 sellers

Flapen Score

Austin Powers Costume against its category

The dotted line is the Fashion average. Past it, Austin Powers Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Austin Powers Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Austin Powers Costume 74K times last year and spent an estimated £23K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
1.1%
Market size, estimated
£23Ka year
Top search term
austin powers costume54K searches a year

02 · Price

A sale here is worth £27.61.

Listings sell for £27.61 on average, from £12.40 to £39.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.61 that is £0 to £3K a year per listing.

Average price
£27.61inside the $15 to $100 sweet spot
Price range
£12.40–£39.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,428 within Dresses. It carries 271 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
12.3%
Average rank
#1,428in Dresses
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
271per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Austin Powers Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • AYYOHON42%
  • Fun Shack38%
  • FASHIONISM5%
  • OEBLD4%
  • Mega_Jumble3%
  • MJPARTY3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Austin Powers Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 5.1× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Austin Powers Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.35

Cheap looking badly made

honestly, for the price, I'd expect a whole lot better

Strength33%−0.35

Very flimsy

Value For Money33%+4.90

not value for money

honestly, for the price, I'd expect a whole lot better

Love

Value For Money100%+4.90

Very good value for money

Return

5.5% Return rate 91% Fixable by listing

Size-Overall90%█▇▇▆▇█
Quality-Overall3%▁▁▄▄█▁

Cheap looking badly made

honestly, for the price, I'd expect a whole lot better

Design-Overall1%▁█▁▁▁▁
Stitch/Finish/Polish1%▁▁█▁▁▁
Material Quality1%▁▁▁█▁▁

FAQ

Common Austin Powers Costume questions

Answered from the same tracked data.