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Astro Turf Trainers

Fail

Buyers convert on only 0.3% of searches, so Astro Turf Trainers is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£160K/yr2.5M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
13%top-5 click share · 35 brands · 79 sellers

Flapen Score

Astro Turf Trainers against its category

The dotted line is the Fashion average. Past it, Astro Turf Trainers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astro Turf Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astro Turf Trainers 2.5M times last year and spent an estimated £160K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.3%
Market size, estimated
£160Ka year
Peak month
May3.4× the quietest month
Top search term
football boots979K searches a year

02 · Price

A sale here is worth £23.76.

Listings sell for £23.76 on average, from £6.22 to £66.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £23.76 that is £0 to £2K a year per listing.

Average price
£23.76inside the $15 to $100 sweet spot
Price range
£6.22–£66.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #43 within Boys. It carries 639 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
10.8%
Average rank
#43in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
639per listing
Listings tracked
238

04 · Newcomers

4 of last year's 114 launches cleared the first-year sales bar.

114 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
114
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Astro Turf Trainers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

79

Est. top-5 brand share

70%

Top 20: 95%

Est. top-5 click share

13%

Top 20: 33%

Open market

31%

  • adidas45%
  • Hanani10%
  • NIKE4%
  • DREAM PAIRS4%
  • PUMA3%
  • Gola3%

Demand

Astro Turf Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Astro Turf Trainers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football boots979K/yr
  • astro turf football boots228K/yr
  • kids football boots176K/yr
  • nike football boots124K/yr
  • football shoes77K/yr
  • football boots kids95K/yr
  • mens football boots110K/yr
  • boys football boots107K/yr
  • adidas football boots75K/yr
  • football boots mens51K/yr

Reviews and returns

What reviews say buyers love and hate about Astro Turf Trainers

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
6.2%of orders come back
“Far too short”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Astro Turf Trainers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data