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Aston Villa

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $132K a year here, so Aston Villa is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£132K/yr197K searches / yr
90-day growth
+54.4%search demand this quarter
Competition
57%top-5 click share · 13 brands · 40 sellers

Flapen Score

Aston Villa against its category

The dotted line is the Fashion average. Past it, Aston Villa is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aston Villa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aston Villa 197K times last year and spent an estimated £132K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+54.4%
Conversion, latest week
5.4%
Market size, estimated
£132Ka year
Peak month
December9.2× the quietest month
Top search term
aston villa gifts for men133K searches a year

02 · Price

A sale here is worth £12.43.

Listings sell for £12.43 on average, from £4.16 to £23.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.43 that is £1K to £3K a year per listing.

Average price
£12.43under the $15 to $100 sweet spot
Price range
£4.16–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #182 within Luggage & Travel Gear. It carries 242 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
12.0%
Average rank
#182in Luggage & Travel Gear
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
242per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Aston Villa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

18%

  • Aston Villa28%
  • Himozoo25%
  • The Gift Scholars11%
  • FOCO10%
  • Beadlet5%
  • HWC Trading4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Aston Villa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Aston Villa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aston villa gifts for men133K/yr
  • aston villa gifts47K/yr
  • aston villa merchandise16K/yr

Reviews and returns

What reviews say buyers love and hate about Aston Villa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.14

Poorly made for price

Very overpriced

overpriced

Flatness9%−0.11

just keeps going flat

It lasted all of half hour as it keeps going flat

Thickness6%−0.03

I had hoped that these might be thicker beer mats

they are a little thin

However, theyre not the thickest or most heavy-duty coasters Ive owned

Durability5%−0.01

will not last long

They are not durable

However, they are very thin and don't seem to be particularly durable

Quality-Overall5%+0.58

Poor quality

theyre just badly made/poor quality

Love

Gifting Purpose18%+0.96

They make a great gift

Fantastic gift

Great secret santa gift

Quality-Overall17%+0.58

Fantastic quality

Good quality set

The coasters are good quality

Value For Money12%−0.14

Good value for money

Well worth it

is good value

Size-Overall6%+0.88

Good fit

Lite for the hot weather again a pleased chap

perfect fit and great to wear around the house

Color6%

with great Villa themed colour schemes throughout each mat

the colours are vibrant and bright

loved the two tone colour

Return

0.4% Return rate 31% Fixable by listing

Inflation/Deflation17%▁▁▁█▆▃
Size-Overall17%█▁▁▁▂▅
Leak-Proof10%▁▁█▄▆▃

it started leaking

I just feel that at the first spillage they will spoil beyond repair

Color8%▁▁█▁▃▆
Frame Quality6%▁▁▁▁▆█

Cheap plastic frame

FAQ

Common Aston Villa questions

Answered from the same tracked data.