Is aston villa profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 23 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the aston villa niche?

13 brands and 40 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in aston villa?

Top complaints mined from reviews: Value For Money, Flatness, Thickness. The return rate is 0.4%.

When does demand for aston villa peak?

Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.

What does it cost to enter the aston villa niche?

Listings span £4.16–£23.72; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.

aston villa

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great242.04

avg incumbent reviews — the moat a new listing must climb

Growth

Good+54.4%

90-day search growth — must beat 0% to launch

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.43

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.16–£23.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£132K

£132K/yr · 197K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, aston villa is a £132K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

aston villa market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £75K–£99K; units × avg price
Conversion rate: 5.4%
Avg BSR: #182
Page quality: 0%
Prime: 83%
Sponsored: 70%
Out of stock: 12.0%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

18%

Aston Villa28%
Himozoo25%
The Gift Scholars11%
FOCO10%
Beadlet5%
HWC Trading4%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Open Trend

Top aston villa search terms

aston villa gifts for men133K/yr +48.8%2.1% conv.
aston villa gifts47K/yr +72.9%1.3% conv.
aston villa merchandise16K/yr +44.8%1.1% conv.

All search terms

Top aston villa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aston Villa Official Football Mens Loungewear Short Pyjamas Grey Medium

Aston Villa£17.994.9★11 rev

Himozoo Football Gifts for Men Funny Football Fan Socks Claret Blue Novelty Socks Shhh! The Match IS On Gifts for Husband Brother Dad UK Size 6-11(Blue wine)

Himozoo£5.574.5★94 rev

Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11

Himozoo£5.584.5★94 rev

The Gift Scholars Officially Licensed Aston Villa Crest White Sports Socks for Men & Women | Adult Size Sport Villans Fan Merchandise 7-11

The Gift Scholars£5.804.6★50 rev

FOCO Officially Licensed Aston Villa FC Glide Backpack

FOCO£19.734.0★2 rev

Newest

by launch date

Legends Gallery Aston Villa Europa League Winners 2026 Poster Aston Villa Gifts For Boys Aston Villa Gift (A4 Framed)

Legends Gallery£15.971 rev

1mo ago

Sporting Moments Aston Villa Europa League Winners 25/26 Commemorative Print with Reproduced Player Signatures A4 (Unframed) Villa Memorabilia Gift

Sporting Moments£9.134 rev

1mo ago

HWC Trading Aston Villa European Cup Champions Europa League Winners 2026 Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A3 Framed (ID-009321)

HWC Trading£23.7212 rev

2mo ago

Aston Villa FC Mens 3 Pack Dress Socks Claret & Blue Patterned Luxury Fashion Socks Officially Licensed AVFC Suit Socks Gift Size UK 7-11

The Gift Scholars£12.484 rev

3mo ago

The Gift Scholars Aston Villa FC Official Mens Sports Socks - White with Retro Multi-Stripe & Embroidered Lion Crest 7-11

The Gift Scholars£5.0250 rev

3mo ago

What buyers say about aston villa

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“They make a great gift”

Quality-Overall17%

“Fantastic quality”

Value For Money12%

“Good value for money”

Size-Overall6%

“Good fit”

Color6%

“with great Villa themed colour schemes throughout each mat”

Design-Overall5%

“Great item, really good clean designs”

Print Quality5%

“The print quality is good”

Fun/Entertainment Experience5%

“Great ball for my son”

Ease Of Use2%

“easy to use for him”

Collectibles2%

“A nice collectable for his favourite team”

What buyers complain about

Value For Money25%

“Poorly made for price”

Flatness9%

“just keeps going flat”

Thickness6%

“I had hoped that these might be thicker beer mats”

Durability5%

“will not last long”

Quality-Overall5%

“Poor quality”

Stitch/Finish/Polish5%

“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”

Leak-Proof3%

“it started leaking”

Gifting Purpose3%

“This is a shame as they are a fun gift for a fan”

Material Quality2%

“the lid is a bad quality flimsy plastic”

Frame Quality2%

“Cheap plastic frame”

Top return reasons

Inflation/Deflation17%

Size-Overall17%

Leak-Proof10%

Color8%

Frame Quality6%

Quality-Overall6%

Defective Material/Parts4%

Gifting Purpose4%

Thin3%

Heating3%

Common questions

Is aston villa profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 23 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the aston villa niche?: 13 brands and 40 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in aston villa?: Top complaints mined from reviews: Value For Money, Flatness, Thickness. The return rate is 0.4%.
When does demand for aston villa peak?: Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
What does it cost to enter the aston villa niche?: Listings span £4.16–£23.72; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.