How competitive is the Asics Novablast 5 Men niche on Amazon United Kingdom?

11 brands and 27 sellers compete in Asics Novablast 5 Men on Amazon United Kingdom. The top 5 Asics Novablast 5 Men products take 41% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Asics Novablast 5 Men niche?

Asics Novablast 5 Men sells for £86.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.63–£164.99. The average incumbent carries 818 reviews — the moat a new listing must climb.

Asics Novablast 5 Men

weak search conversion (0.1%) — Asics Novablast 5 Men doesn't clear our bar today.

Signals High Returns High Price Out of Stock

Flapen Score

Skip it

This niche Category average

Is Asics Novablast 5 Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Asics Novablast 5 Men is a £13K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.

Asics Novablast 5 Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.9% over the last 90 days and 0.1% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr500

Search volume / yr-1.9%101K

Conversion rate0.1%

Avg price£86.55

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 27

Top-5 product click share41%

Open market5%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Top Asics Novablast 5 Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ASICS Mens NOVABLAST 5 Running Shoes White/Piedmont Grey 10 UK

Price: £99.07
Rating: 4.6/5
Reviews: 1,863
Age: 1y ago

ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 10 UK

Price: £99.98
Rating: 4.6/5
Reviews: 1,863
Age: 1y ago

ASICS Mens NOVABLAST 5 Running Shoes Midnight/Orange Glow 10.5 UK

Price: £96.07
Rating: 4.6/5
Reviews: 1,863
Age: 1y ago

ASICS 1011B974-002 NOVABLAST 5 Men Black/Carrier Grey UK 11

Price: £103.04
Rating: 4.6/5
Reviews: 1,863
Age: 2y ago

Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44

Price: £30.56
Rating: 4.7/5
Reviews: 45
Age: 11mo ago

Newest

by launch date

XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5

Price: £19.63
Rating: 4.4/5
Reviews: 11
Age: 6mo ago

ASICS Mens Novablast 5 Sneaker Cold Moss Light Orange 11 UK

Price: £107.00
Rating: 4.4/5
Reviews: 3
Age: 6mo ago

ASICS Mens Novablast 5 Sneaker Vital Green Black 10.5 UK

Price: £86.82
Rating: 4.7/5
Reviews: 26
Age: 6mo ago

ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK

Price: £99.49
Rating: 3.5/5
Reviews: 2
Age: 6mo ago

ASICS Mens Novablast 5 Sneaker Gravel White 9.5 UK

Price: £109.23
Rating: 4.6/5
Reviews: 1,863
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

ASICS82%
LUSWIN5%
ANALEAF3%
Wrezatro3%
XKOWUO2%
KKTOTO1%
Open — no brand owns it (5 brands, 4%)

Top Asics Novablast 5 Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

asics novablast 5 men41K/yr -3.4%0.3% conv.
asics novablast 518K/yr -8.4%0.2% conv.
novablast 512K/yr +33.0%0.2% conv.
novablast 5 mens14K/yr -18.5%0.3% conv.
asics novablast11K/yr -4.9%0.1% conv.
novablast5K/yr +38.4%0.1% conv.

What reviews say buyers love and hate about Asics Novablast 5 Men

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Comfort-Overall32%

“Very comfortable”

Quality-Overall21%

“Really good quality and comfortable, better then many big brands”

Size-Overall15%

“Fit is good”

Value For Money11%

“Excellent for the price”

Weight Light4%

“Lightweight”

What buyers complain about

71% of reviews

Quality-Overall33%

“Shoddy ASICS quality on an expensive shoe”

Comfort-Overall33%

“starting to get uncomfortable”

Suitable For Outdoor4%

“Probably not ideal for serious outdoor running”

Asics Novablast 5 Men return rate & reasons

Why buyers send it back, as a share of all return requests.

6.8%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Color

14%

3Width

10%

4Comfort-Overall

5Value For Money

Common Asics Novablast 5 Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Asics Novablast 5 Men 33/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 48 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.

Asics Novablast 5 Men buyers on Amazon United Kingdom complain most about Quality-Overall, Comfort-Overall, Suitable For Outdoor, the themes mined from the niche's reviews. Its return rate is 6.8% — above our launch gate.