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Asics Novablast 5 Men

Fail

Buyers convert on only 0.1% of searches, so Asics Novablast 5 Men is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£13K/yr101K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
41%top-5 click share · 11 brands · 27 sellers

Flapen Score

Asics Novablast 5 Men against its category

The dotted line is the Fashion average. Past it, Asics Novablast 5 Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asics Novablast 5 Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Asics Novablast 5 Men 101K times last year and spent an estimated £13K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
0.1%
Market size, estimated
£13Ka year
Top search term
asics novablast 5 men41K searches a year

02 · Price

A sale here is worth £86.55.

Listings sell for £86.55 on average, from £19.63 to £164.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.55 that is £0 to £9K a year per listing.

Average price
£86.55inside the $15 to $100 sweet spot
Price range
£19.63–£164.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #2,130 within Shoes. It carries 818 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
90%
Out of stock, average day
22.6%
Average rank
#2,130in Shoes
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Asics Novablast 5 Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£395£790£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

4%

  • ASICS82%
  • LUSWIN5%
  • ANALEAF3%
  • Wrezatro3%
  • XKOWUO2%
  • KKTOTO1%
  • Open — no brand owns it (5 brands, 4%)

Search terms

Top Asics Novablast 5 Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asics novablast 5 men41K/yr
  • asics novablast 518K/yr
  • novablast 512K/yr
  • novablast 5 mens14K/yr
  • asics novablast11K/yr
  • novablast5K/yr

Reviews and returns

What reviews say buyers love and hate about Asics Novablast 5 Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.24

Shoddy ASICS quality on an expensive shoe

Sadly there is a 2 inch gash in my new Asics shoe - it should never have passed quality control

Comfort-Overall33%−0.09

starting to get uncomfortable

Suitable For Outdoor4%

Probably not ideal for serious outdoor running

Love

Comfort-Overall32%−0.09

Very comfortable

theyre comfortable enough for longer sessions

Comfortable running shoes

Quality-Overall21%−0.24

Really good quality and comfortable, better then many big brands

these are a decent

Size-Overall15%+2.48

Fit is good

Good fit

Value For Money11%+2.42

Excellent for the price

Weight Light4%

Lightweight

Return

6.8% Return rate 60% Fixable by listing

Size-Overall33%▁▅█▃▅▃
Color14%▁▁▅▁▄█
Width10%▁▁▁▁█▄
Comfort-Overall8%▁▁▁█▅▆

starting to get uncomfortable

Value For Money8%▁▁▁▁█▄

FAQ

Common Asics Novablast 5 Men questions

Answered from the same tracked data.