asics novablast 5 men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Great£86.55avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good817.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£19.63–£164.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£13K£13K/yr · 101K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, asics novablast 5 men is a £13K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
asics novablast 5 men market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £22K–£43K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,130
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 31%
- Out of stock
- 22.6%
- Avg brand age
- 34 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
4%
- ASICS82%
- LUSWIN5%
- ANALEAF3%
- Wrezatro3%
- XKOWUO2%
- KKTOTO1%
- Open — no brand owns it (5 brands, 4%)
Top asics novablast 5 men search terms
- asics novablast 5 men41K/yr
- asics novablast 518K/yr
- novablast 512K/yr
- novablast 5 mens14K/yr
- asics novablast11K/yr
- novablast5K/yr
Top asics novablast 5 men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASICS Mens NOVABLAST 5 Running Shoes White/Piedmont Grey 10 UK
ASICS£99.074.6★1,863 rev
ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 10 UK
ASICS£99.984.6★1,863 rev
ASICS Mens NOVABLAST 5 Running Shoes Midnight/Orange Glow 10.5 UK
ASICS£96.074.6★1,863 rev
ASICS 1011B974-002 NOVABLAST 5 Men Black/Carrier Grey UK 11
ASICS£103.044.6★1,863 rev
Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44
LUSWIN£30.564.7★45 rev
Newest
by launch date
XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5
XKOWUO£19.6311 rev
ASICS Mens Novablast 5 Sneaker Cold Moss Light Orange 11 UK
ASICS£107.003 rev
ASICS Mens Novablast 5 Sneaker Vital Green Black 10.5 UK
ASICS£86.8226 rev
ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK
ASICS£99.492 rev
ASICS Mens Novablast 5 Sneaker Gravel White 9.5 UK
ASICS£109.231,863 rev
Trending
90-day click momentum
ANALEAF Mens Trainers Lace-Up Sneaker All-Day Wear Shoes White
ANALEAF£30.884.8★
XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5
XKOWUO£19.634.4★
ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 9 UK
ASICS£112.434.4★
ASICS Womens NOVABLAST 5 Running Shoes Black/Carrier Grey 8 UK
ASICS£85.854.6★
ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK
ASICS£99.493.5★
What buyers say about asics novablast 5 men
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Really good quality and comfortable, better then many big brands”
“Fit is good”
“Excellent for the price”
“Lightweight”
“Theyre lightweight and breathable, which makes a difference when youre running regularly”
“for treadmill use and getting into running, they do the job well”
“theyve been solid so far”
What buyers complain about
“Shoddy ASICS quality on an expensive shoe”
“starting to get uncomfortable”
“Probably not ideal for serious outdoor running”
Top return reasons
Common questions
- Is asics novablast 5 men profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 48 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the asics novablast 5 men niche?
- 11 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in asics novablast 5 men?
- Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Suitable For Outdoor. The return rate is 6.8% — above our launch gate.
- What does it cost to enter the asics novablast 5 men niche?
- Listings span £19.63–£164.99; the average listing price is £86.55 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.