Asics Novablast 5 Men
FailBuyers convert on only 0.1% of searches, so Asics Novablast 5 Men is a Fail.
- Flapen Score
- 33 / 100Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 4833
- Market size
- £13K/yr101K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 27 sellers
Flapen Score
Asics Novablast 5 Men against its category
The dotted line is the Fashion average. Past it, Asics Novablast 5 Men is stronger. Inside it, weaker.
Market
The Asics Novablast 5 Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Asics Novablast 5 Men 101K times last year and spent an estimated £13K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £13Ka year
- Top search term
- asics novablast 5 men41K searches a year
02 · Price
A sale here is worth £86.55.
Listings sell for £86.55 on average, from £19.63 to £164.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.55 that is £0 to £9K a year per listing.
- Average price
- £86.55inside the $15 to $100 sweet spot
- Price range
- £19.63–£164.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 6.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #2,130 within Shoes. It carries 818 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 90%
- Out of stock, average day
- 22.6%
- Average rank
- #2,130in Shoes
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 818per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Asics Novablast 5 Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ASICS Mens NOVABLAST 5 Running Shoes White/Piedmont Grey 10 UK
- Price
- £99.07
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 1y ago

ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 10 UK
- Price
- £99.98
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 1y ago

ASICS Mens NOVABLAST 5 Running Shoes Midnight/Orange Glow 10.5 UK
- Price
- £96.07
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 1y ago

ASICS 1011B974-002 NOVABLAST 5 Men Black/Carrier Grey UK 11
- Price
- £103.04
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 2y ago

Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44
- Price
- £30.56
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
ANALEAF Mens Trainers Lace-Up Sneaker All-Day Wear Shoes White
- Price
- £30.88
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago

XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 6mo ago

ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 9 UK
- Price
- £112.43
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

ASICS Womens NOVABLAST 5 Running Shoes Black/Carrier Grey 8 UK
- Price
- £85.85
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 1y ago

ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK
- Price
- £99.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 6mo ago

ASICS Mens Novablast 5 Sneaker Cold Moss Light Orange 11 UK
- Price
- £107.00
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 6mo ago

ASICS Mens Novablast 5 Sneaker Vital Green Black 10.5 UK
- Price
- £86.82
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 6mo ago

ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK
- Price
- £99.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

ASICS Mens Novablast 5 Sneaker Gravel White 9.5 UK
- Price
- £109.23
- Rating
- 4.6/5
- Reviews
- 1,863
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
4%
- ASICS82%
- LUSWIN5%
- ANALEAF3%
- Wrezatro3%
- XKOWUO2%
- KKTOTO1%
- Open — no brand owns it (5 brands, 4%)
Search terms
Top Asics Novablast 5 Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- asics novablast 5 men41K/yr
- asics novablast 518K/yr
- novablast 512K/yr
- novablast 5 mens14K/yr
- asics novablast11K/yr
- novablast5K/yr
Reviews and returns
What reviews say buyers love and hate about Asics Novablast 5 Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shoddy ASICS quality on an expensive shoe
Sadly there is a 2 inch gash in my new Asics shoe - it should never have passed quality control
starting to get uncomfortable
Probably not ideal for serious outdoor running
Love
Very comfortable
theyre comfortable enough for longer sessions
Comfortable running shoes
Really good quality and comfortable, better then many big brands
these are a decent
Fit is good
Good fit
Excellent for the price
Lightweight
Return
6.8% Return rate 60% Fixable by listing
starting to get uncomfortable
Keep looking
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Best Flapen score
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FAQ
Common Asics Novablast 5 Men questions
Answered from the same tracked data.









