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Ashes Necklace

Fail

Shoppers spend only $49K a year here, so Ashes Necklace is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£49K/yr333K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
80%top-5 click share · 10 brands · 14 sellers

Flapen Score

Ashes Necklace against its category

The dotted line is the Fashion average. Past it, Ashes Necklace is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashes Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashes Necklace 333K times last year and spent an estimated £49K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.2%
Market size, estimated
£49Ka year
Peak month
December1.8× the quietest month
Top search term
ashes necklace83K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £5.43 to £16.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.90 that is £0 to £1K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£5.43–£16.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #623 within Novelty Jewellery. It carries 145 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#623in Novelty Jewellery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
145per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ashes Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

  • AllerPierce37%
  • Minicremation32%
  • VCCWYQK6%
  • weikui6%
  • QESSUVNC4%
  • memorial jewelry4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Ashes Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ashes Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashes necklace83K/yr
  • ashes jewellery44K/yr
  • urn necklace for ashes29K/yr
  • cremation jewellery for ashes26K/yr
  • necklace for ashes24K/yr
  • jewellery for ashes14K/yr
  • self fill ashes jewellery11K/yr
  • pet ashes jewellery9K/yr
  • ashes necklace for women12K/yr
  • urn necklace11K/yr

Reviews and returns

What reviews say buyers love and hate about Ashes Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.32

it is not fit for purpose

They are really big

Small

Value For Money10%+2.47

Looks more expensive than the price I bought it for

Metal Authenticity10%−0.09

Charm is not silver

This is not silver had it a few days see the photo very disappointed as this was bought as the 1st anniversary of my beloved dog

Advertised Vs Actual Product8%+0.05

The photos dont do them any justice

not as described

Durability5%−0.05

The first time wearing it the charm fell off

Love

Value For Money23%+2.47

Great value for money

value

for the price you cant go wrong

Quality-Overall22%+0.91

Very well made

Great quality

overall a pretty piece

Comfort-Overall10%+0.65

which I find very comforting

this is comforting to feel they are always with you

a real comfort having your loved one so close

Chain/Key Quality6%0.00

Beautiful set of pendants with silver chains which includes a space for loved ones ashes

Chain is nice and long

Shape/Style5%−0.08

While I like the style of this necklace

Return

1.2% Return rate 53% Fixable by listing

Size-Overall40%▁▅▅█▁▂

it is not fit for purpose

They are really big

Small

Quality-Overall13%▁█▂▁▁▅

This item is absolute rubbish

Metal Authenticity12%▁▅▁▁█▅

Charm is not silver

This is not silver had it a few days see the photo very disappointed as this was bought as the 1st anniversary of my beloved dog

Chain/Key Quality7%▁▁█▁▅▁

heavy an the chain is really thin so think It would break really easy

Advertised Vs Actual Product6%█▁▁▁▁▂

The photos dont do them any justice

not as described

FAQ

Common Ashes Necklace questions

Answered from the same tracked data.