Is ashes necklace profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (34/100).

How competitive is the ashes necklace niche?

10 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in ashes necklace?

Top complaints mined from reviews: Size-Overall, Value For Money, Metal Authenticity. The return rate is 1.2%.

When does demand for ashes necklace peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the ashes necklace niche?

Listings span £5.43–£16.84; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.

ashes necklace

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Review moat

Great145.17

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Okay£11.90

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad£5.43–£16.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£49K

£49K/yr · 333K searches

According to Flapen's Amazon United Kingdom niche tracking, ashes necklace is a £49K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ashes necklace market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £48K–£60K; units × avg price
Conversion rate: 1.2%
Avg BSR: #623
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.6%
Avg brand age: 39 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

AllerPierce37%
Minicremation32%
VCCWYQK6%
weikui6%
QESSUVNC4%
memorial jewelry4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top ashes necklace search terms

ashes necklace83K/yr +4.5%0.6% conv.
ashes jewellery44K/yr -12.3%0.1% conv.
urn necklace for ashes29K/yr -13.1%0.3% conv.
cremation jewellery for ashes26K/yr -1.4%0.3% conv.
necklace for ashes24K/yr -14.5%0.4% conv.
jewellery for ashes14K/yr -3.7%0.2% conv.
self fill ashes jewellery11K/yr +1.1%0.1% conv.
pet ashes jewellery9K/yr +6.8%0.0% conv.
ashes necklace for women12K/yr -18.5%0.4% conv.
urn necklace11K/yr -11.2%0.1% conv.

All search terms

Top ashes necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AllerPierce Black Cremation Urn Necklace for Ashes Stainless Steel Memorial Urns Pendant Necklaces Circle of Life Eternity Ashes Jewelry Keepsake for Men Women

AllerPierce£13.504.1★637 rev

Minicremation Heart Urn Necklace Pendants for Ashes Angel Wings Cremation Jewelry for Women Men Keepsake Memorial Ash Jewelry Always in my Mind Forever in my Heart

Minicremation£11.584.5★107 rev

5 Pieces Cremation Urn Necklace Heart for Ashes Crystal Heart/Cross/Cylinder/ Cubic Memorial Locket Stainless Steel Pendant Necklace for Women Men Keepsake (5 Piece Set - Blue)

weikui£16.844.6★158 rev

QESSUVNC Ashes Necklace Ashes Keepsake Locket Unisex Stainless Steel Necklace Butterfly Theme Men & Women Memorial Jewellery

QESSUVNC£5.434.7★95 rev

VCCWYQK Tree of Life Heart Urn Necklace for Ashes for Women Men Stainless Steel Cremation Jewelry Keepsake Memorial Lockets for Loved One Ash Holder

VCCWYQK£13.174.5★75 rev

Newest

by launch date

925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift

Generic£15.5216 rev

7mo ago

kodivenj 2 Pcs Urn Necklace for Ashes Men Women Cremation Jewellery for Ashes Black Silver Stainless Steel Bar Pendant Necklace Memorial Lockets Ashes with Funnel and Flannel Bag

kodivenj£7.7719 rev

1y ago

VCCWYQK Angel Wing Heart Urn Necklaces for Ashes for Women Memorial Keepsake Pendant for Women Men Cremation Jewelry (Silver-Mum)

VCCWYQK£13.34130 rev

1y ago

QESSUVNC Ashes Necklace Ashes Keepsake Locket Unisex Stainless Steel Necklace Butterfly Theme Men & Women Memorial Jewellery

QESSUVNC£5.4395 rev

2y ago

VCCWYQK Tree of Life Heart Urn Necklace for Ashes for Women Men Stainless Steel Cremation Jewelry Keepsake Memorial Lockets for Loved One Ash Holder

VCCWYQK£13.1775 rev

2y ago

What buyers say about ashes necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great value for money”

Quality-Overall22%

“Very well made”

Comfort-Overall10%

“which I find very comforting”

Chain/Key Quality6%

“Beautiful set of pendants with silver chains which includes a space for loved ones ashes”

Shape/Style5%

“While I like the style of this necklace”

Design-Overall5%

“Beautiful design”

Weight Heavy3%

“product is solid and heavy”

Weight Light3%

“they feel special without being too heavy or bulky”

Ease Of Use3%

“Easy to fill”

Gifting Purpose3%

“Perfect gift after a loss”

What buyers complain about

Size-Overall30%

“it is not fit for purpose”

Value For Money10%

“Looks more expensive than the price I bought it for”

Metal Authenticity10%

“Charm is not silver”

Advertised Vs Actual Product8%

“The photos dont do them any justice”

Durability5%

“The first time wearing it the charm fell off”

Chain/Key Quality5%

“heavy an the chain is really thin so think It would break really easy”

Quality-Overall5%

“This item is absolute rubbish”

Weight Heavy5%

“heavier then i imagined”

Shape/Style3%

“not the full shape”

Strength3%

“Wings feel a little flimsy and move about,”

Top return reasons

Size-Overall40%

Quality-Overall13%

Metal Authenticity12%

Chain/Key Quality7%

Advertised Vs Actual Product6%

Durability5%

Gap/Hole4%

Neck Fit4%

Brightness/Shine/Glow4%

Wrist Fit2%

Common questions

Is ashes necklace profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (34/100).
How competitive is the ashes necklace niche?: 10 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in ashes necklace?: Top complaints mined from reviews: Size-Overall, Value For Money, Metal Authenticity. The return rate is 1.2%.
When does demand for ashes necklace peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the ashes necklace niche?: Listings span £5.43–£16.84; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.