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Ashes Necklace

a small market ($49K/yr) — Ashes Necklace doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 12Growth 23Conversion 16Competition 17Returns 90Price range 16Avg price 49Brand share 33Review moat 93Quality gap 48
This niche Category average

Is Ashes Necklace profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ashes Necklace is a £49K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Ashes Necklace: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 1.2% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr5K
Search volume / yr-4.8%333K
Conversion rate1.2%
Avg price£11.90

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 14
Top-5 product click share80%
Open market15%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews145

Top Ashes Necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

  • AllerPierce37%
  • Minicremation32%
  • VCCWYQK6%
  • weikui6%
  • QESSUVNC4%
  • memorial jewelry4%
  • Open — no brand owns it (4 brands, 11%)

Ashes Necklace demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume333KCVR1.2%Products12Brands10Top 5 Brands85%OOS Rate4.6%Rating4.5★Reviews145Avg BSR#623
13K8KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Ashes Necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ashes necklace83K/yr
  • ashes jewellery44K/yr
  • urn necklace for ashes29K/yr
  • cremation jewellery for ashes26K/yr
  • necklace for ashes24K/yr
  • jewellery for ashes14K/yr
  • self fill ashes jewellery11K/yr
  • pet ashes jewellery9K/yr
  • ashes necklace for women12K/yr
  • urn necklace11K/yr

What reviews say buyers love and hate about Ashes Necklace

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money23%

Great value for money

Quality-Overall22%

Very well made

Comfort-Overall10%

which I find very comforting

Chain/Key Quality6%

Beautiful set of pendants with silver chains which includes a space for loved ones ashes

Shape/Style5%

While I like the style of this necklace

What buyers complain about

84% of reviews
Size-Overall30%

it is not fit for purpose

Value For Money10%

Looks more expensive than the price I bought it for

Metal Authenticity10%

Charm is not silver

Advertised Vs Actual Product8%

The photos dont do them any justice

Durability5%

The first time wearing it the charm fell off

Ashes Necklace return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Quality-Overall
13%
3Metal Authenticity
12%
4Chain/Key Quality
7%
5Advertised Vs Actual Product
6%

Common Ashes Necklace questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ashes Necklace 34/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.
Search demand for Ashes Necklace on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.