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Art Deco Earrings

a small market ($14K/yr) — Art Deco Earrings doesn't clear our bar today.

Flapen Score

37
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Market size 4Growth 17Conversion 5Competition 76Returns 41Price range 83Avg price 95Brand share 6Review moat 58Quality gap 53
This niche Category average

Is Art Deco Earrings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Art Deco Earrings is a £14K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Art Deco Earrings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 0.4% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr750
Search volume / yr-16.1%85K
Conversion rate0.4%
Avg price£40.07

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 13
Top-5 product click share39%
Open market2%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement72%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,195

Top Art Deco Earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£432£863£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

1%

  • Skagen88%
  • Clearine4%
  • Lovett&Co.2%
  • Swarovski2%
  • limerencia1%
  • Ever Faith1%
  • Open — no brand owns it (2 brands, 1%)

Art Deco Earrings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR0.4%Products43Brands8Top 5 Brands98%OOS Rate12.7%Rating4.4★Reviews1,195Avg BSR#3,344
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Art Deco Earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skagen jewellery for women23K/yr
  • skagen19K/yr
  • skagen earrings11K/yr
  • art deco earrings9K/yr
  • art deco jewellery for women7K/yr
  • art deco earrings for women5K/yr
  • skagen earrings for women4K/yr
  • art deco jewellery4K/yr
  • skagen jewellery4K/yr

What reviews say buyers love and hate about Art Deco Earrings

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Gifting Purpose18%

kept to give as gifts

Quality-Overall15%

Good make

Embellishment/Embroidery Quality9%

beautiful jewellery as always

Shape/Style9%

Very elegant petite watch

Comfort-Overall9%

soooo comfortable and they don't cause any irritation as many other earrings do to me

What buyers complain about

75% of reviews
Battery Life25%

the batteries have died

Size-Overall13%

Smaller than expected

Color13%

Will the gold colour deteriorate in a short time

Strength8%

They are very flimsy and low-quality, and I paid £26 for them

Durability8%

However, while I was trying to put them on, the hook broke immediately

Art Deco Earrings return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
21%
3Wrist Fit
9%
4Metal Authenticity
8%
5Defective Material/Parts
8%

Common Art Deco Earrings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Art Deco Earrings 37/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.1% over the last 90 days.
Search demand for Art Deco Earrings on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.