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Art Deco Earrings

Fail

Shoppers spend only $14K a year here, so Art Deco Earrings is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£14K/yr85K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
39%top-5 click share · 8 brands · 13 sellers

Flapen Score

Art Deco Earrings against its category

The dotted line is the Fashion average. Past it, Art Deco Earrings is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Deco Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Deco Earrings 85K times last year and spent an estimated £14K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
0.4%
Market size, estimated
£14Ka year
Peak month
December3.2× the quietest month
Top search term
skagen jewellery for women23K searches a year

02 · Price

A sale here is worth £40.07.

Listings sell for £40.07 on average, from £6.35 to £106.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £40.07 that is £0 to £4K a year per listing.

Average price
£40.07inside the $15 to $100 sweet spot
Price range
£6.35–£106.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #3,344 within Jewellery. It carries 1,195 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#3,344in Jewellery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Art Deco Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£432£863£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

1%

  • Skagen88%
  • Clearine4%
  • Lovett&Co.2%
  • Swarovski2%
  • limerencia1%
  • Ever Faith1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Art Deco Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Art Deco Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skagen jewellery for women23K/yr
  • skagen19K/yr
  • skagen earrings11K/yr
  • art deco earrings9K/yr
  • art deco jewellery for women7K/yr
  • art deco earrings for women5K/yr
  • skagen earrings for women4K/yr
  • art deco jewellery4K/yr
  • skagen jewellery4K/yr

Reviews and returns

What reviews say buyers love and hate about Art Deco Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life25%−0.18

the batteries have died

Stock has dead batteries

Size-Overall13%+0.54

Smaller than expected

Color13%+0.35

Will the gold colour deteriorate in a short time

Strength8%−0.06

They are very flimsy and low-quality, and I paid £26 for them

Durability8%−0.06

However, while I was trying to put them on, the hook broke immediately

Love

Gifting Purpose18%+1.18

kept to give as gifts

A beautiful gift

Very nice present for my daughter

Quality-Overall15%−0.05

Good make

Nicely made watch

Good quality

Embellishment/Embroidery Quality9%+0.54

beautiful jewellery as always

Beautiful jewellery

It is a really beautiful piece of jewellery

Shape/Style9%+0.54

Very elegant petite watch

Sleek, good looking watch

Comfort-Overall9%+0.54

soooo comfortable and they don't cause any irritation as many other earrings do to me

Comfortable to wear if you have small wrist

Return

3.8% Return rate 43% Fixable by listing

Size-Overall25%▄▇▃▅█▁

Smaller than expected

Functionality-Overall21%▆▃█▄▃▃
Wrist Fit9%▁▁▆▂▁█
Metal Authenticity8%▇▁█▆▁▇
Defective Material/Parts8%▇▁▁▁█▄

FAQ

Common Art Deco Earrings questions

Answered from the same tracked data.