art deco earrings
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£40.07avg listing price — sweet spot $15–$100
Price range
Great£6.35–£106.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,194.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, art deco earrings is a £14K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
art deco earrings market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £20K–£30K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,344
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 12.7%
- Avg brand age
- 49 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
1%
- Skagen88%
- Clearine4%
- Lovett&Co.2%
- Swarovski2%
- limerencia1%
- Ever Faith1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top art deco earrings search terms
- skagen jewellery for women23K/yr
- skagen19K/yr
- skagen earrings11K/yr
- art deco earrings9K/yr
- art deco jewellery for women7K/yr
- art deco earrings for women5K/yr
- skagen earrings for women4K/yr
- art deco jewellery4K/yr
- skagen jewellery4K/yr
Top art deco earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skagen Watch for Women Freja Lille Two Hand Movement 26 mm Gold Stainless Steel Case with a Stainless Steel Mesh Strap SKW2666
Skagen£88.894.5★4,444 rev
Skagen Necklace for Women Kariana 14.7 mm x 3.6 mm Pendant Silver Stainless Steel Necklace SKJ0833040
Skagen£27.404.5★1,243 rev
Skagen Necklace for Women Kariana 14.6 mm x 14.6 mm x 3.6 mm Pendant Rose Gold Stainless Steel Necklace SKJ0850791
Skagen£29.174.5★1,243 rev
Skagen Womens Sofie Sea Glass Blue Organic-Shaped Stud Earrings SKJ1810040
Skagen£30.954.6★372 rev
Skagen Bracelet for Women Kariana Stainless steel Crystal Circle Bracelet 16.5 cm Length 4 cm Extension
Skagen£23.964.6★372 rev
Newest
by launch date
Skagen Mellem Lille Watch for Women Quartz Three Hand Movement with Stainless Steel Strap
Skagen£106.3518 rev
Skagen Womens Stainless Steel or Semi precious with lobster clasp closure Ring Pendant necklace
Skagen£29.951,243 rev
SKAGEN Hagen Watch for Women Quartz Two Hand Movement with Stainless Steel or Leather Strap
Skagen£104.5346 rev
Clearine Victorian Style Statement Necklace Pierced Earrings Jewellery Set for Women Crystal Floral Cameo Inspired Oval Party Prom Jewelry Emerald Antique-Gold-Tone
Clearine£16.0312 rev
Skagen Womens Stainless Steel or Semi precious with lobster clasp closure Pearl Pendant necklace
Skagen£25.14414 rev
Trending
90-day click momentum
Skagen Womens Stainless Steel Stack Ring
Skagen£21.744.0★
Limerencia G23 Pure Titanium Hypoallergenic Huggie Hoop Earrings for Women Girls Sensitive Ears (10 Millimeters sliver)
limerencia£11.354.5★
Skagen Bracelet for Women Kariana Stainless steel Crystal Circle Bracelet 16.5 cm Length 4 cm Extension
Skagen£23.964.6★
Skagen Watch for Women Freja Lille Two Hand Movement 26 mm Gold Stainless Steel Case with a Stainless Steel Mesh Strap SKW2666
Skagen£88.894.5★
Clearine Victorian Style Statement Necklace Pierced Earrings Jewellery Set for Women Crystal Floral Cameo Inspired Oval Party Prom Jewelry Emerald Antique-Gold-Tone
Clearine£16.034.7★
What buyers say about art deco earrings
What buyers praise and complain about, mined from review topics.What buyers love
“kept to give as gifts”
“Good make”
“beautiful jewellery as always”
“Very elegant petite watch”
“soooo comfortable and they don't cause any irritation as many other earrings do to me”
“Comfortable to wear if you have small wrist”
“Gorgeous pendant- well made”
“fits great”
“I get lots of complements”
“Great value for money”
What buyers complain about
“the batteries have died”
“Smaller than expected”
“Will the gold colour deteriorate in a short time”
“They are very flimsy and low-quality, and I paid £26 for them”
“However, while I was trying to put them on, the hook broke immediately”
“Very poor quality”
Top return reasons
Common questions
- Is art deco earrings profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the art deco earrings niche?
- 8 brands and 13 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in art deco earrings?
- Top complaints mined from reviews: Battery Life, Size-Overall, Color. The return rate is 3.8%.
- When does demand for art deco earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the art deco earrings niche?
- Listings span £6.35–£106.35; the average listing price is £40.07 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.