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Arsenal Shirt

Maybe

Search demand grew +550.3% this quarter. But the top 5 brands take 98% of clicks, so Arsenal Shirt is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£100K/yr430K searches / yr
90-day growth
+550.3%search demand this quarter
Competition
62%top-5 click share · 6 brands · 30 sellers

Flapen Score

Arsenal Shirt against its category

The dotted line is the Fashion average. Past it, Arsenal Shirt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Shirt 430K times last year and spent an estimated £100K. The top 5 brands take 98% of clicks. Demand peaks in May–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +550.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
+550.3%
Conversion, latest week
0.9%
Market size, estimated
£100Ka year
Peak month
May19.1× the quietest month
Top search term
arsenal shirt195K searches a year

02 · Price

A sale here is worth £26.22.

Listings sell for £26.22 on average, from £12.09 to £114.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.22 that is £3K to £7K a year per listing.

Average price
£26.22inside the $15 to $100 sweet spot
Price range
£12.09–£114.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #436 within Activewear. It carries 517 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
25%
Out of stock, average day
19.4%
Average rank
#436in Activewear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Arsenal Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • adidas38%
  • Arsenal30%
  • Partisan15%
  • MOECSHSY11%
  • Score Draw Official Retro4%
  • Hy-Pro2%
  • Open — no brand owns it (0%)

Demand

Arsenal Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Dec · busiest ÷ quietest = 19.1×

Search terms

Top Arsenal Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal shirt195K/yr
  • arsenal t shirt38K/yr
  • arsenal hat35K/yr
  • arsenal cap26K/yr
  • arsenal top25K/yr
  • arsenal tshirt12K/yr
  • arsenal shirt mens11K/yr
  • arsenal football shirt12K/yr
  • arsenal retro shirt9K/yr
  • arsenal t shirts for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.13

it was huge

Comes up very small

2 sizes too small

Quality-Overall31%−0.13

Quality of badge not very good

Not very good quality

The quality isn't brilliant either

Material Quality13%+0.40

Cheap material

the quality is terrible very cheap material not recommended at all

Love

Size-Overall28%−0.13

Good fit

great one size fits

True to size

Quality-Overall24%−0.13

Good quality shirt though

Great quality

Super Quality and top Price

Material Quality19%+0.40

The material is soft, comfortable, and feels good quality for everyday wear

Material good quality

Good quality very soft material

Value For Money13%+0.37

Excellent value for money

Nice for the money

Warmth6%+1.73

Ideal for keeping my head warm

Return

0.4% Return rate 86% Fixable by listing

Size-Overall74%█▇▇▆▆▆

it was huge

Comes up very small

2 sizes too small

Quality-Overall7%▁▁▁█▅█

Quality of badge not very good

Not very good quality

The quality isn't brilliant either

Color5%▁▁█▁▃▂
Stitch/Finish/Polish3%▁█▁▆▁▁
Shape/Style3%▁▁▁▁▅█

FAQ

Common Arsenal Shirt questions

Answered from the same tracked data.