Army Hat

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

+52.2%

Conversion, latest week

2.5%

Market size, estimated

£38Ka year

Peak month

October2.1× the quietest month

Top search term

military cap28K searches a year

Listings sell for £9.78 on average, from £3.99 to £20.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.78 that is £0 to £978 a year per listing.

Average price

£9.78under the $15 to $100 sweet spot

Price range

£3.99–£20.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£978

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #465 within Accessories. It carries 2,380 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

2.0%

Average rank

#465in Accessories

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,380per listing

Listings tracked

54

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months