Armani Watches for Women
FailThe top 5 brands take 100% of clicks, so Armani Watches for Women is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £63K/yr199K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 42%top-5 click share · 5 brands · 9 sellers
Flapen Score
Armani Watches for Women against its category
The dotted line is the Fashion average. Past it, Armani Watches for Women is stronger. Inside it, weaker.
Market
The Armani Watches for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Armani Watches for Women 199K times last year and spent an estimated £63K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £63Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- tommy hilfiger women watch49K searches a year
02 · Price
A sale here is worth £87.99.
Listings sell for £87.99 on average, from £43.03 to £154.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £87.99 that is £0 to £9K a year per listing.
- Average price
- £87.99inside the $15 to $100 sweet spot
- Price range
- £43.03–£154.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 7.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #537 within Watches. It carries 3,955 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #537in Watches
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,955per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Armani Watches for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Michael Kors Parker Watch for Women Quartz Chronograph movement with Stainless steel or PVC strap
- Price
- £116.28
- Rating
- 4.6/5
- Reviews
- 11,390
- Age
- 12y ago

FOSSIL Riley Womens Quartz Watch with Rose Gold Dial and Rose Gold Stainless Steel Bracelet ES2811
- Price
- £65.49
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 15y ago

Michael Kors Parker Watch for Women Quartz three hand movement with Stainless steel or Leather strap
- Price
- £80.32
- Rating
- 4.6/5
- Reviews
- 4,131
- Age
- 12y ago

Michael Kors Parker Watch for Women Quartz three hand movement with Stainless steel or Leather strap
- Price
- £73.89
- Rating
- 4.6/5
- Reviews
- 4,131
- Age
- 12y ago

Michael Kors Portia Watch for Women Quartz multifunctional movement with Stainless steel strap
- Price
- £74.16
- Rating
- 4.4/5
- Reviews
- 2,029
- Age
- 8y ago
Trending
90-day click momentum
Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Saffron Gold
- Price
- £68.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

FOSSIL Riley Womens Quartz Watch with Gold Dial and Gold Stainless Steel Bracelet ES3203
- Price
- £82.29
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 13y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and Pearl White
- Price
- £98.21
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 2y ago

Skagen Watch for Women Freja Lille Two Hand Movement 26 mm Silver Stainless Steel Case with a Stainless Steel Mesh Strap SKW2699
- Price
- £76.30
- Rating
- 4.5/5
- Reviews
- 4,444
- Age
- 8y ago

Fossil Watch for Women Riley Quartz Multifunction Movement 38 mm Black Stainless Steel Case with a Stainless Steel Strap ES4519
- Price
- £69.52
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 7y ago
Newest
by launch date
Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Saffron Gold
- Price
- £68.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Michael Kors Lexington Watch for Women Quartz Chronograph Movement with Stainless Steel Strap
- Price
- £154.98
- Rating
- 4.5/5
- Reviews
- 1,656
- Age
- 1y ago

Michael Kors Runway Watch for Women Quartz three hand movement with Stainless steel Ceramic or Leather strap Gold tone and white 38 mm
- Price
- £120.24
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 2y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and Pearl White
- Price
- £98.21
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 2y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and White
- Price
- £96.52
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
0%
- Michael Kors52%
- Fossil37%
- Tommy Hilfiger8%
- Skagen2%
- Emporio Armani1%
- Open — no brand owns it (0%)
Demand
Armani Watches for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Armani Watches for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tommy hilfiger women watch49K/yr
- swarovski watch23K/yr
- boss watch women19K/yr
- tommy hilfiger watch women12K/yr
- armani exchange watches for women17K/yr
- fossil watches for women12K/yr
- ted baker watches for women11K/yr
- automatic watches for women9K/yr
- swarovski watches8K/yr
- rado watch women7K/yr
Reviews and returns
What reviews say buyers love and hate about Armani Watches for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The pin that holds the strap is not strong enough to support the weight of the watch
the strap is difficult to open
Strap too small
Box is cheap
I am disappointed with the quality of this watch
This should not happen with a new watch, and I expected much better quality and durability
Looks expensive
the adjustment button was faulty
inner little round with day date are not working side button are not working as well
Short silicone
its a little on the large size
Love
excellent quality arrived on time
Good quality tommy watch
Quality is great
The watch is more expensive and nice
a good price
at the moment good value
Really aesthetic
The presentation, color, and design truly meet expectations
Also looks really good on smaller wrists
it doesn't look too unsightly on my small wrist
Love this watch it sits lovely on the wrist
easy to adjust if you have the right tools
bracelet so easy to adjust
Return
7.1% Return rate 76% Fixable by listing
Short silicone
its a little on the large size
The watch has a very large face making it look more like a man's
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Armani Watches for Women questions
Answered from the same tracked data.









