Is arch support insoles women profitable to sell on Amazon United Kingdom?

The niche generates £484K/yr across 68 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the arch support insoles women niche?

30 brands and 81 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in arch support insoles women?

Top complaints mined from reviews: Comfort-Overall, Size-Overall, Pain Relief-Overall. The return rate is 1.6%.

When does demand for arch support insoles women peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the arch support insoles women niche?

Listings span £4.28–£24.03; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 8,078 reviews — the moat a new listing must climb.

arch support insoles women

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good£484K

£484K/yr · 1.3M searches

Price range

Okay£4.28–£24.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.17

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Review moat

Bad8,077.6

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, arch support insoles women is a £484K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

arch support insoles women market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £447K–£559K; units × avg price
Conversion rate: 3.3%
Avg BSR: #142
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 2.3%
Avg brand age: 44 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

31%

Top 20: 64%

Open market

30%

iFitna19%
iMedic17%
Dr. Scholl's13%
PRO 11 WELLBEING9%
VALSOLE7%
KIAMXNE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top arch support insoles women search terms

plantar fasciitis insoles458K/yr -4.4%2.1% conv.
arch support insoles women161K/yr -9.7%3.3% conv.
insoles for plantar fasciitis142K/yr -9.4%2.3% conv.
orthotic insoles104K/yr -8.7%1.5% conv.
arch support84K/yr +31.3%2.9% conv.
arch support insoles for men83K/yr -9.8%2.9% conv.
arch support insoles43K/yr +9.5%1.7% conv.
insoles for flat feet41K/yr +30.9%1.8% conv.
high arch support insoles25K/yr +3.2%1.4% conv.
foot arch support21K/yr +9.5%2.9% conv.

All search terms

Top arch support insoles women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

iMedic Orthotic Insoles for Women for Plantar Fasciitis Size S UK 6-7 - Arch Support for Women and Men - Shoe Inserts - Insoles for Plantar Fasciitis - Orthotic Support

iMedic£8.324.4★2,765 rev

iMedic Orthotic Insoles for Men for Plantar Fasciitis Size L UK 9-10 Arch Support for Men Shoe Inserts Insoles for Plantar Fasciitis Orthotic Support

iMedic£8.224.4★2,765 rev

Plantar Fasciitis Arch Support Orthopedic Insoles Relieve Flat Feet Heel Pain Shock Absorption Comfortable Insoles(Size:UK-8 Length:10.63 Green)

iFitna£11.334.4★20,814 rev

PRO 11 WELLBEING Plantar Series Orthotic Insoles Arch Support Shoe Inserts for Flat Feet & Fallen Arches Plantar Fasciitis Support Full Length Cushion Insoles for Men & Women Shock Absorbing EVA

PRO 11 WELLBEING£8.664.4★28,205 rev

Orthotic Insole Arch Support for Insole Plantar Fasciitis Insole Trimable Size for Over Pronation Metatarsalgia Flat Feet Heel Pain Insoles for Men and Women (S (UK WS5.5-6.5 EU WS38-40))

KIAMXNE£8.984.3★1,646 rev

Newest

by launch date

Footmaster Plantar Fasciitis Pain Relief Insoles All-Day Comfort Orthotic Shoe Inserts with Arch Support Shock Absorbing for Heel Pain and Flat Feet

FootMaster£8.66727 rev

6mo ago

Footmaster Plantar Fasciitis Pain Relief Insoles All-Day Comfort Orthotic Shoe Inserts with Arch Support Shock Absorbing for Heel Pain and Flat Feet

FootMaster£8.37727 rev

6mo ago

Dr. Scholls Tri-Comfort 3/4 Length Insoles for Women All-Day Comfort for Ball of Foot Arch & Heel Shoe Inserts with Flexispring Arch Support & Soft Foam Cushioning No Trimming Required Size 3-7

Dr. Scholl's£8.0670 rev

7mo ago

Dr. Scholls Advanced Pain Relief Insoles for Men & Women Heavy Duty Orthotics Inserts for Work Shoes & Boots Plantar Fasciitis & Arch Support Shock-Absorbing Supports up to 150kg E UK 7.5-8

Dr. Scholl's£21.433,055 rev

11mo ago

6 Pairs Gel Arch Support Pads Orthotic Shoe Inserts Insole Arch Cushions for Flat Feet & Plantar Fasciitis Relief Comfort Cushioning Adhesive Reusable One Size Transparent Black & Beige Velvet

AlGuirnex£6.4149 rev

1y ago

What buyers say about arch support insoles women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall27%

“Comfortable and supportive”

Quality-Overall15%

“Excellent Quality”

Size-Overall12%

“Comfortable fit for me”

Value For Money8%

“Excellent value”

Pain Relief-Overall4%

“These have made a significant improvement in pain relief”

Advertised Vs Actual Product4%

“Exactly what I needed”

Heel Spurs/Plantar Fasciitis3%

“Helps with plantar fasciitis”

Ease Of Use2%

“Easy to use”

Arch Support2%

“they are exactly as I remember - complete arch support”

Support-Overall2%

“Great Support for Daily Use”

What buyers complain about

Comfort-Overall10%

“make footwear tight and uncomfortable”

Size-Overall10%

“BAD FIT”

Pain Relief-Overall9%

“Painful”

Value For Money8%

“Very expensive”

Thickness5%

“too thick for my shoes”

Functionality-Overall5%

“It won't help”

Hard Feel4%

“Too firm”

Heel Spurs/Plantar Fasciitis2%

“These caused me more pain than the plantar fascitis I bought them to help with”

Adhesion/Stickiness2%

“Adhesive is poor”

Quality-Overall2%

“The padding and quality was not what it should be”

Top return reasons

Size-Overall47%

Feet Fit12%

Comfort-Overall11%

Hard Feel4%

Functionality-Overall3%

Pain Relief-Overall3%

Arch Support3%

Advertised Vs Actual Product2%