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Arch Support Insoles Women

Maybe

The top 5 products take only 31% of clicks. But the average product has 8,078 reviews to catch up to, so Arch Support Insoles Women is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£484K/yr1.3M searches / yr
90-day growth
-2.4%search demand this quarter
Competition
31%top-5 click share · 30 brands · 81 sellers

Flapen Score

Arch Support Insoles Women against its category

The dotted line is the Fashion average. Past it, Arch Support Insoles Women is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arch Support Insoles Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arch Support Insoles Women 1.3M times last year and spent an estimated £484K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.3%
Market size, estimated
£484Ka year
Peak month
September1.3× the quietest month
Top search term
plantar fasciitis insoles458K searches a year

02 · Price

A sale here is worth £11.17.

Listings sell for £11.17 on average, from £4.28 to £24.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.17 that is £6K to £8K a year per listing.

Average price
£11.17under the $15 to $100 sweet spot
Price range
£4.28–£24.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #142 within Shoe, Jewellery & Watch Accessories. It carries 8,078 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
2.3%
Average rank
#142in Shoe, Jewellery & Watch Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,078per listing
Listings tracked
68

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
44 months

Products

Top Arch Support Insoles Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

81

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

31%

Top 20: 64%

Open market

30%

  • iFitna19%
  • iMedic17%
  • Dr. Scholl's13%
  • PRO 11 WELLBEING9%
  • VALSOLE7%
  • KIAMXNE6%

Demand

Arch Support Insoles Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Arch Support Insoles Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plantar fasciitis insoles458K/yr
  • arch support insoles women161K/yr
  • insoles for plantar fasciitis142K/yr
  • orthotic insoles104K/yr
  • arch support84K/yr
  • arch support insoles for men83K/yr
  • arch support insoles43K/yr
  • insoles for flat feet41K/yr
  • high arch support insoles25K/yr
  • foot arch support21K/yr

Reviews and returns

What reviews say buyers love and hate about Arch Support Insoles Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall10%+1.74

make footwear tight and uncomfortable

Very uncomfortable to wear

Little uncomfortable

Size-Overall10%

BAD FIT

So small

Too large

Pain Relief-Overall9%−0.02

Painful

hurt your foot

Hurt my feet

Value For Money8%+0.05

Very expensive

Waste of money

Not worth it

Thickness5%−0.07

too thick for my shoes

It does not feel overly thick

Too thick

Love

Comfort-Overall27%+1.74

Comfortable and supportive

Comfortable to wear

Comfortable to use

Quality-Overall15%+1.50

Excellent Quality

The quality actually seems to be reasonable, though

A well made product

Size-Overall12%

Comfortable fit for me

Easy to fit

Fit well

Value For Money8%+0.05

Excellent value

Value for money

fair price

Pain Relief-Overall4%−0.02

These have made a significant improvement in pain relief

pain relief

Helps with pain

Return

1.6% Return rate 70% Fixable by listing

Size-Overall47%█▇████

BAD FIT

So small

Too large

Feet Fit12%▇▇▆▇█▇
Comfort-Overall11%▇▇▇▆█▇

make footwear tight and uncomfortable

Very uncomfortable to wear

Little uncomfortable

Hard Feel4%▆██▇█▅

Too firm

These are not soft

Really hard

Functionality-Overall3%▅██▇▄▅

It won't help

Didn't work for me

Doesn't work particularly fast

FAQ

Common Arch Support Insoles Women questions

Answered from the same tracked data.