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Aquamarine Necklace

Fail

Demand is soft, at -81.2% this quarter, so Aquamarine Necklace is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£23K/yr78K searches / yr
90-day growth
-81.2%search demand this quarter
Competition
81%top-5 click share · 10 brands · 11 sellers

Flapen Score

Aquamarine Necklace against its category

The dotted line is the Fashion average. Past it, Aquamarine Necklace is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquamarine Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquamarine Necklace 78K times last year and spent an estimated £23K. The top 5 brands take 88% of clicks. Demand peaks in Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-81.2%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
March6.8× the quietest month
Top search term
aquamarine18K searches a year

02 · Price

A sale here is worth £17.61.

Listings sell for £17.61 on average, from £3.85 to £37.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.61 that is £0 to £2K a year per listing.

Average price
£17.61inside the $15 to $100 sweet spot
Price range
£3.85–£37.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #762 within Jewellery. It carries 754 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#762in Jewellery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Aquamarine Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

9%

  • LOCIBLO46%
  • Farfume19%
  • Erliway12%
  • Philip Jones7%
  • FANCIME5%
  • Weviway3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Aquamarine Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 6.8×

Search terms

Top Aquamarine Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquamarine18K/yr
  • aquamarine necklace15K/yr
  • aquamarine crystal8K/yr
  • aquamarine jewellery14K/yr
  • march birthstone jewellery9K/yr
  • march birthstone6K/yr
  • march birthstone gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about Aquamarine Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.08

Really poor quality

Value For Money17%−0.12

Expensive & tiny

Not worth it

Size-Overall17%−0.12

Expensive & tiny

Natural Ingredients11%

Also the edges are not natural/sharp

Sharpness11%−0.08

Also the edges are not natural/sharp

Love

Chain/Key Quality33%+3.43

Beautiful necklace

A really beautiful necklace

Quality-Overall20%−0.08

well made so my issue with it is purely a matter of taste

Bueatiful reckless I bought for my mums birthday really good quality

Brightness/Shine/Glow17%+1.47

Sparkle

Temperature Retention6%−0.08

it's fairly warm at room temperature

Metal Authenticity3%−0.01

which is a very bright silver

Return

1.7% Return rate 76% Fixable by listing

Size-Overall36%▁█▅▄▅▅

Expensive & tiny

Color23%▁▅█▄▃█
Advertised Vs Actual Product14%▁▁▁█▁▂
Quality-Overall12%▁▁▇▁▇█

Really poor quality

Metal Authenticity5%▁█▁▁▅▁

FAQ

Common Aquamarine Necklace questions

Answered from the same tracked data.