aquamarine necklace
Skip itSoft demand (-81.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good753.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.85–£37.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£23K£23K/yr · 78K searches
Growth
Bad-81.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aquamarine necklace is a £23K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
aquamarine necklace market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #762
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.5%
- Avg brand age
- 41 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- LOCIBLO46%
- Farfume19%
- Erliway12%
- Philip Jones7%
- FANCIME5%
- Weviway3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 6.8×
Top aquamarine necklace search terms
- aquamarine18K/yr
- aquamarine necklace15K/yr
- aquamarine crystal8K/yr
- aquamarine jewellery14K/yr
- march birthstone jewellery9K/yr
- march birthstone6K/yr
- march birthstone gifts9K/yr
Top aquamarine necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Blue Created Aquamarine Necklace Jewellery for Her 16+2
LOCIBLO£35.644.7★502 rev
Farfume Tiny Crystal Beaded Bracelets for Women Dainty Jewellery Gifts
Farfume£10.333.8★21 rev
Aquamarine Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway£7.264.3★4,541 rev
LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Blue Created Aquamarine Necklace Jewellery for Her 16+2
LOCIBLO£37.634.7★502 rev
Philip Jones March (Aquamarine) Birthstone Necklace Created with Zircondia Crystals
Philip Jones£8.984.7★427 rev
Newest
by launch date
Maynor Birthstone Necklace for Women 925 Sterling Silver Necklace with Aquamarine Mar Cubic Zirconia Pendant Adjustable Silver Chain Personalised Choker Jewellery Birthday Gift for Women & Girls
Maynor£8.11104 rev
Erliway Aquamarine Healing Crystal Stones 1.25-2.0 Large Reiki Healing Gemstones Natural Tumbled Polished Stones for Energy Witchcraft Therapy Meditation
Erliway£7.541,328 rev
Weviway Sterling Silver Oval Aquamarine Pendant Necklace with Snake Chain March Birthstone Jewellery
Weviway£10.189 rev
Farfume Tiny Crystal Beaded Bracelets for Women Dainty Jewellery Gifts
Farfume£10.3321 rev
LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Blue Created Aquamarine Necklace Jewellery for Her 16+2
LOCIBLO£37.63502 rev
Trending
90-day click momentumFarfume Tiny Crystal Beaded Bracelets for Women Dainty Jewellery Gifts
Farfume£10.333.8★
Maynor Birthstone Necklace for Women 925 Sterling Silver Necklace with Aquamarine Mar Cubic Zirconia Pendant Adjustable Silver Chain Personalised Choker Jewellery Birthday Gift for Women & Girls
Maynor£8.114.3★
Gemkora Natural Real Aquamarine Crystals Bezel Oval Pendant Necklace Polished Birthstone Healing Cabochon Gemstone Birthday Christmas Day Gift Jewelry Silver Jewellery 18 inch
Gemkora£20.155.0★
LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Blue Created Aquamarine Necklace Jewellery for Her 16+2
LOCIBLO£37.634.7★
LOCIBLO March Birthstone Bracelets for Women 925 Sterling Silver Blue Created Aquamarine Bracelet White Gold Infinity Pendant Jewellery 6.7+1.2
LOCIBLO£34.274.5★
What buyers say about aquamarine necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful necklace”
“well made so my issue with it is purely a matter of taste”
“Sparkle”
“it's fairly warm at room temperature”
“which is a very bright silver”
“The clasp feels secure”
“It feels quite strong”
“I got the aquamarine birthstone, for March and it is a lovely turquoise colour”
What buyers complain about
“Really poor quality”
“Expensive & tiny”
“Expensive & tiny”
“Also the edges are not natural/sharp”
“Also the edges are not natural/sharp”
Top return reasons
Common questions
- Is aquamarine necklace profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -81.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the aquamarine necklace niche?
- 10 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in aquamarine necklace?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.7%.
- When does demand for aquamarine necklace peak?
- Demand peaks in Mar; the busiest month runs 6.8× the quietest.
- What does it cost to enter the aquamarine necklace niche?
- Listings span £3.85–£37.63; the average listing price is £17.61 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.