Aphmau

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

3.9%

Market size, estimated

£183Ka year

Top search term

aphmau210K searches a year

Listings sell for £11.97 on average, from £4.30 to £22.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.97 that is £3K to £6K a year per listing.

Average price

£11.97under the $15 to $100 sweet spot

Price range

£4.30–£22.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #675 within Girls. It carries 102 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

63%

Out of stock, average day

23.3%

Average rank

#675in Girls

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

102per listing

Listings tracked

24

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months