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Anxiety Bracelet

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $25K a year here, so Anxiety Bracelet is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£25K/yr81K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
32%top-5 click share · 44 brands · 54 sellers

Flapen Score

Anxiety Bracelet against its category

The dotted line is the Fashion average. Past it, Anxiety Bracelet is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anxiety Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anxiety Bracelet 81K times last year and spent an estimated £25K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
4.0%
Market size, estimated
£25Ka year
Peak month
December2.4× the quietest month
Top search term
anxiety bracelet54K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £3.31 to £20.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.71 that is £0 to £771 a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£3.31–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£771
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,293 within Novelty Jewellery. It carries 255 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
15.8%
Average rank
#1,293in Novelty Jewellery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
63

04 · Newcomers

Amazon counts 1 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Anxiety Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£496£991£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

44 falling

Sellers

54

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

32%

Top 20: 67%

Open market

58%

  • Stosa13%
  • ESPVO7%
  • Alaoo7%
  • Lia Chahla London7%
  • LUTAKU5%
  • Tomtary4%

Demand

Anxiety Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Anxiety Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anxiety bracelet54K/yr
  • anxiety bracelet for women11K/yr
  • aromatherapy bracelet6K/yr
  • anxiety bracelet for kids3K/yr
  • fidget bracelet for anxiety women1K/yr
  • anxiety relief bracelet2K/yr
  • anti anxiety bracelet2K/yr
  • anti anxiety bracelet women437/yr

Reviews and returns

What reviews say buyers love and hate about Anxiety Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.06

The stones are quite small

Size is too big

Comes up very small

Durability16%−0.15

Broke the second time I put it on

broke after the third time I wore it

not durable

Value For Money11%−0.03

I do not feel its worth the money

i bought em for Christmas was pricey especially since i'm sure they came across from temu market as i saw the same ones there

Throwing money away

Stretchability/Expandability/Elasticity9%−0.06

Elastic broke within a week - would not recommend this bracelet

unfortunately the elastic broke today so it didnt last much longer than one month :

Elastic broke the second time I put it on

Color9%−0.07

The colours were duller than expected

Not happy with this the dye on the bracelet keeps running

leaves dye marks

Love

Gifting Purpose19%+1.92

Great gift

Gift

Lovely gift idea

Quality-Overall17%+1.12

Excellent quality

this bracelet is well made

it feels reasonably well made

Color14%−0.07

Lovely colours

purple which was lovely

And the color match is cute as well

Size-Overall7%−0.06

Good fit

the fit was easy enough to adjust

I find that the bracelet fits me well

Value For Money6%−0.03

not expensive

Good quality and price

Good value for money

Return

0.8% Return rate 58% Fixable by listing

Size-Overall40%▇▇▄█▇▅

The stones are quite small

Size is too big

Comes up very small

Durability19%▂▅█▄▄▄

Broke the second time I put it on

broke after the third time I wore it

not durable

Wrist Fit13%▃▆▇▄█▇
Quality-Overall6%▅██▆▁▄

the string bracelet looks very poor quality

poor quality string bracelet

I would expect much better quality

Defective Material/Parts5%▁▁█▁▇▅

FAQ

Common Anxiety Bracelet questions

Answered from the same tracked data.