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Antler Suitcase

Fail

The top 5 brands take 100% of clicks, so Antler Suitcase is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£136K/yr171K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
25%top-5 click share · 5 brands · 14 sellers

Flapen Score

Antler Suitcase against its category

The dotted line is the Fashion average. Past it, Antler Suitcase is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antler Suitcase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antler Suitcase 171K times last year and spent an estimated £136K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
0.7%
Market size, estimated
£136Ka year
Peak month
July1.7× the quietest month
Top search term
antler suitcase89K searches a year

02 · Price

A sale here is worth £117.11.

Listings sell for £117.11 on average, from £36.17 to £197.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £117.11 that is £0 to £12K a year per listing.

Average price
£117.11above the $15 to $100 sweet spot
Price range
£36.17–£197.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #187 within Luggage & Travel Gear. It carries 1,665 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
27.7%
Average rank
#187in Luggage & Travel Gear
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
67

04 · Newcomers

Amazon counts 8 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Antler Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 61%

Open market

0%

  • ANTLER86%
  • Samsonite9%
  • Amazon Basics3%
  • LEVEL81%
  • British Traveller1%

Demand

Antler Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Antler Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antler suitcase89K/yr
  • antler luggage29K/yr
  • antler cabin suitcase16K/yr
  • antler large suitcase9K/yr
  • antler medium suitcase6K/yr
  • antler suitcase large7K/yr
  • antler suitcases4K/yr
  • antler suitcase medium4K/yr
  • suitcase antler2K/yr
  • antler cabin luggage4K/yr

Reviews and returns

What reviews say buyers love and hate about Antler Suitcase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.04

This luggage is big

Smaller than standardised cabin luggage due to shape

it's not as big as the

Value For Money8%+1.01

should be cheaper

It is expensive

Expensive

Durability7%−0.06

Broken after two trips

Durability and Reliability not great

it did not last one flight

Quality-Overall7%+1.05

However, this model is of much much cheaper quality

You can get better quality for cheaper elsewhere

Poor quality

Color5%

not soft orange do I'm returning it unfortunately

the colour was not as described should have been orange

Love

Quality-Overall20%+1.05

A quality suitcase

Amazing quality

It seems very well made

Strength12%+1.04

Very sturdy

A good solid suitcase, looks good and is worth the extra money

Very good bag, sturdy

Value For Money8%+1.01

Good value

Great case good value for money looks good

excellent value for money

Weight Light8%−0.07

Nice case, lightweight

Antler lightweight suitcase

Certainly lightweight

Ease Of Use5%+0.57

Very easy to pull around

Easy to move thanks to smooth running wheels

Easy to move about when packed

Return

2.7% Return rate 65% Fixable by listing

Size-Overall52%▆██▇▇▆

This luggage is big

Smaller than standardised cabin luggage due to shape

it's not as big as the

Weight Heavy8%▆█▄▂▅▂
Zipper Quality6%▆▄▂▄▄█

The zips burst after 2 uses

zips sometimes difficult to close

Color5%▁▃▃▄▃█

not soft orange do I'm returning it unfortunately

the colour was not as described should have been orange

Quality-Overall4%█▄▃▇▄▂

However, this model is of much much cheaper quality

You can get better quality for cheaper elsewhere

Poor quality

FAQ

Common Antler Suitcase questions

Answered from the same tracked data.