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Antler Suitcase

Fail

The top 5 brands take 100% of clicks, so Antler Suitcase is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£136K/yr171K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
25%top-5 click share · 5 brands · 14 sellers

Flapen Score

Antler Suitcase against its category

The dotted line is the Fashion average. Past it, Antler Suitcase is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antler Suitcase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antler Suitcase 171K times last year and spent an estimated £136K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
0.7%
Market size, estimated
£136Ka year
Peak month
July1.7× the quietest month
Top search term
antler suitcase89K searches a year

02 · Price

A sale here is worth £117.11.

Listings sell for £117.11 on average, from £36.17 to £197.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £117.11 that is £0 to £12K a year per listing.

Average price
£117.11above the $15 to $100 sweet spot
Price range
£36.17–£197.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #187 within Luggage & Travel Gear. It carries 1,665 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
27.7%
Average rank
#187in Luggage & Travel Gear
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
67

04 · Newcomers

8 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Antler Suitcase products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

25%

Top 20: 61%

Open market

0%

  • ANTLER86%
  • Samsonite9%
  • Amazon Basics3%
  • LEVEL81%
  • British Traveller1%

Demand

Antler Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Antler Suitcase search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antler suitcase89K/yr
  • antler luggage29K/yr
  • antler cabin suitcase16K/yr
  • antler large suitcase9K/yr
  • antler medium suitcase6K/yr
  • antler suitcase large7K/yr
  • antler suitcases4K/yr
  • antler suitcase medium4K/yr
  • suitcase antler2K/yr
  • antler cabin luggage4K/yr

Reviews and returns

What reviews say buyers love and hate about Antler Suitcase

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
2.7%of orders come back
“This luggage is big”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Antler Suitcase questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data