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Anti Theft Backpack for Women

Fail

Buyers convert on only 0.8% of searches, so Anti Theft Backpack for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£83K/yr360K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
11%top-5 click share · 46 brands · 68 sellers

Flapen Score

Anti Theft Backpack for Women against its category

The dotted line is the Fashion average. Past it, Anti Theft Backpack for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Theft Backpack for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Theft Backpack for Women 360K times last year and spent an estimated £83K. The top 5 brands take 62% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.8%
Market size, estimated
£83Ka year
Peak month
August2.0× the quietest month
Top search term
pacsafe51K searches a year

02 · Price

A sale here is worth £28.61.

Listings sell for £28.61 on average, from £4.23 to £197.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.61 that is £0 to £3K a year per listing.

Average price
£28.61inside the $15 to $100 sweet spot
Price range
£4.23–£197.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #752 within Luggage & Travel Gear. It carries 1,797 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
89%
Out of stock, average day
4.7%
Average rank
#752in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,797per listing
Listings tracked
208

04 · Newcomers

Amazon counts 8 of last year's 53 launches as successful.

53 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Anti Theft Backpack for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£834£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

68

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

11%

Top 20: 32%

Open market

34%

  • Travelon23%
  • Pacsafe20%
  • Waterfly8%
  • OSOCE6%
  • bagsmart5%
  • tomtoc4%

Demand

Anti Theft Backpack for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Anti Theft Backpack for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pacsafe51K/yr
  • travelon anti theft bags for women43K/yr
  • foldie crossbody travel bag official20K/yr
  • foldie bag47K/yr
  • travelon bags27K/yr
  • pacsafe crossbody bag25K/yr
  • travelon anti theft crossbody bag16K/yr
  • pickpocket proof cross body bag10K/yr
  • anti pickpocket bag12K/yr
  • foldie cross body bag17K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Theft Backpack for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.12

it would not fit

Smaller than expected

Bigger than expected

Strap/String Quality8%−0.06

awkward strap

Poor stiching on straps

Strap too short

Zipper Quality5%−0.03

Cheap material, shallow pockets, zips get caught on the inside material and one zip fell off entirely after around a couple of months of use

the bit to pull the zip broke

Broken zipper

Durability5%−0.05

Did not wear well

Broke after 2 days

Not durable

Quality-Overall4%+0.82

Cheaply made

Average quality

Overall not the quality I expected as the bag did not last a long time despite intermittent use only

Love

Quality-Overall16%+0.82

Amazing quality

Build quality feels solid

reasonable build quality

Size-Overall14%−0.12

Lovely convenient size

Nice fit

Perfect size to travel with

Pockets/Compartments10%+1.02

plenty of pockets

Plenty of room inside

lots of compartments

Comfort-Overall7%+0.55

Very comfortable

Comfortable to wear

comfortable to use

Value For Money6%+0.34

Great value for money

Excellent Value

Good for money

Return

3.1% Return rate 77% Fixable by listing

Size-Overall58%█████▇

it would not fit

Smaller than expected

Bigger than expected

Quality-Overall8%█▆▆▅▆▆

Cheaply made

Average quality

Overall not the quality I expected as the bag did not last a long time despite intermittent use only

Color5%▅▄▇▆█▇
Material Quality3%▄█▅█▆█

However I am not keen on the material: very plasticky

Not the material I thought

Cheap material

Strap/String Quality3%▂▅█▅█▇

awkward strap

Poor stiching on straps

Strap too short

FAQ

Common Anti Theft Backpack for Women questions

Answered from the same tracked data.