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61

anti chafing shorts women

Worth a look

Shows demand growing +542.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 100Conversion 25Competition 95Returns 76Price range 24Avg price 40Brand share 75Review moat 23Quality gap 63

Growth

Incredible+542.1%

90-day search growth — must beat 0% to launch

Competition

Great20%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.81

avg listing price — sweet spot $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad£5.28–£18.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£93K

£93K/yr · 432K searches

Review moat

Bad6,880.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, anti chafing shorts women is a £93K/yr Amazon United Kingdom market (432K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

anti chafing shorts women market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
£86K–£108K
units × avg price
Conversion rate
2.0%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
4.0%
Avg brand age
39 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

40

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

20%

Top 20: 53%

Open market

33%

  • Reamphy16%
  • INNERSY13%
  • YADIFEN12%
  • SIMIYA10%
  • WEASIC9%
  • wirarpa8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +542.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.6×

Top anti chafing shorts women search terms

  • anti chafing shorts women119K/yr
  • chub rub shorts women90K/yr
  • chub rub shorts31K/yr
  • anti chafe shorts women29K/yr
  • under dress shorts31K/yr
  • snag tights uk chub rub shorts12K/yr
  • chafing shorts17K/yr
  • shorts for under dresses women15K/yr
  • anti chafing shorts15K/yr
  • anti chafing shorts women cotton7K/yr
All search terms

Top anti chafing shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£4K6%£6K8%£7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about anti chafing shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall27%

“So comfortable”

Size-Overall16%

“Fit well”

Quality-Overall10%

“However from first impressions appear well made, fit well and are comfortable to wear”

Soft Feel6%

“The material is soft”

Value For Money5%

“well worth the money”

Stretchability/Expandability/Elasticity5%

“it does give them some stretch”

Breathability2%

“Comfortable and breathable”

Material Quality2%

“The material is soft, lightweight and breathable, exactly as described”

Color2%

“So comfortable and good colours”

Machine Wash Suitability2%

“easy to wash”

What buyers complain about

Size-Overall14%

“they are huge”

Thickness5%

“And fabric is very thick”

Quality-Overall4%

“cheap”

Material Quality4%

“cheap material that roll up pretty much as soon as you put them on”

Comfort-Overall4%

“Very uncomfortable”

Transparency4%

“See-through”

Thigh Fit3%

“Dont ride up leg”

Waist Fit2%

“Rolling down at waist”

Stretchability/Expandability/Elasticity2%

“I found they roll up round the legs when wearing trousers as not elasticated enough which I found uncomfortable”

Machine Wash Suitability2%

“worse after washing”

Top return reasons

Size-Overall48%
Material Quality11%
Length8%
Transparency4%
Thigh Fit4%
Waist Fit4%
Thin3%
Quality-Overall2%
Width2%
Comfort-Overall2%

Common questions

Is anti chafing shorts women profitable to sell on Amazon United Kingdom?
The niche generates £93K/yr across 100 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +542.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the anti chafing shorts women niche?
26 brands and 40 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in anti chafing shorts women?
Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.
When does demand for anti chafing shorts women peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.6× the quietest.
What does it cost to enter the anti chafing shorts women niche?
Listings span £5.28–£18.08; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 6,881 reviews — the moat a new listing must climb.