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Anna Frozen Costume

Fail

Demand is soft, at -50.6% this quarter, so Anna Frozen Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£16K/yr122K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
44%top-5 click share · 10 brands · 33 sellers

Flapen Score

Anna Frozen Costume against its category

The dotted line is the Fashion average. Past it, Anna Frozen Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anna Frozen Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anna Frozen Costume 122K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
1.0%
Market size, estimated
£16Ka year
Peak month
March3.8× the quietest month
Top search term
anna frozen costume49K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £7.67 to £23.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.55 that is £0 to £1K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£7.67–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #1,410 within Girls. It carries 322 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
92%
Out of stock, average day
19.0%
Average rank
#1,410in Girls
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Anna Frozen Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£633£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

33

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

4%

  • Disguise53%
  • Disney26%
  • Luckyou5%
  • Lito Angels5%
  • Rubies4%
  • URAQT4%
  • Open — no brand owns it (4 brands, 4%)

Demand

Anna Frozen Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Anna Frozen Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anna frozen costume49K/yr
  • anna dress20K/yr
  • anna dress frozen8K/yr
  • frozen anna costume11K/yr
  • anna costume15K/yr
  • anna dress up for girls 3-48K/yr
  • anna dress up for girls3K/yr
  • anna dress up4K/yr
  • arna dress up for girls4K/yr
  • princess anna costumes for girls600/yr

Reviews and returns

What reviews say buyers love and hate about Anna Frozen Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.15

tore

these things break easily

Ripped

Size-Overall16%+1.17

The box is quite small

I'd say the sizing runs small - my daughter is only 2

size up

Quality-Overall13%−0.04

Terrible quality clothes are frayed

Poor quality

Low quality, daughter wont wear it due to seams being itchy and rough

Advertised Vs Actual Product6%−0.01

the pictures do fade over time

Misleading images

Item not as described

Stitch/Finish/Polish4%−0.03

stitching it loose

the seam is coming apart

Love

Value For Money21%+1.52

Value for money

Great value

Good for money

Quality-Overall18%−0.04

Very well made

Reasonable quality for the price

Decent quality

Size-Overall13%+1.17

The size was good

fit my 5yr old well

Was true to size

Color9%+0.70

So pretty

Bright in colour

Beautiful colour well made

Material Quality8%+0.52

Good quality material

nice soft material

The quality of the fabric feels fine

Return

2.3% Return rate 72% Fixable by listing

Size-Overall65%▅▇▆▇▆█

The box is quite small

I'd say the sizing runs small - my daughter is only 2

size up

Quality-Overall10%█▄▄▆▆▁

Terrible quality clothes are frayed

Poor quality

Low quality, daughter wont wear it due to seams being itchy and rough

Stitch/Finish/Polish5%▅█▄▄▄▁

stitching it loose

the seam is coming apart

Defective Material/Parts4%▇▄█▁▄▂
Material Quality3%▁▄▇▁█▁

material is not good quality

FAQ

Common Anna Frozen Costume questions

Answered from the same tracked data.