Anna Frozen Costume
FailDemand is soft, at -50.6% this quarter, so Anna Frozen Costume is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £16K/yr122K searches / yr
- 90-day growth
- -50.6%search demand this quarter
- Competition
- 44%top-5 click share · 10 brands · 33 sellers
Flapen Score
Anna Frozen Costume against its category
The dotted line is the Fashion average. Past it, Anna Frozen Costume is stronger. Inside it, weaker.
Market
The Anna Frozen Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anna Frozen Costume 122K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -50.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £16Ka year
- Peak month
- March3.8× the quietest month
- Top search term
- anna frozen costume49K searches a year
02 · Price
A sale here is worth £13.55.
Listings sell for £13.55 on average, from £7.67 to £23.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.55 that is £0 to £1K a year per listing.
- Average price
- £13.55under the $15 to $100 sweet spot
- Price range
- £7.67–£23.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #1,410 within Girls. It carries 322 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 92%
- Out of stock, average day
- 19.0%
- Average rank
- #1,410in Girls
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Anna Frozen Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disguise Anna Traveling Classic Fancy Dress Costume Perfect for Frozen Fans Includes Black Dress With Belt Golden Details And Purple Cape Princess of Arendelle Outfit for Girls For 7-8 Years
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 3y ago

Disney Official Frozen Travelling Anna Standard Costume for Kids Princess Dress up for Girls For 4-6 Years
- Price
- £14.06
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago

Disguise Anna Traveling Classic Fancy Dress Costume Perfect for Frozen Fans Includes Dress With Belt Golden Details And Purple Cape Princess of Arendelle Outfit for Girls For 3-4 Years
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 4y ago

Disney Official Classic Anna Dress Frozen Costume for Kids | Frozen 2 Fancy Dress Up Outfit Medium
- Price
- £16.81
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 4y ago

Disney Frozen Official Girls Swimwear One Piece Swimming Costume Featuring Anna and Elsa Aqua Age 4-5 Years
- Price
- £9.34
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Green-120
- Price
- £13.57
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Disney Frozen Official Girls Swimwear One Piece Swimming Costume Featuring Anna and Elsa Aqua Age 2-3 Years
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 3-4 Years Multicoloured
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Frozen Dress Elsa & Anna Girls Dresses Blue 5-6 Years
- Price
- £10.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 5-6 Years Multicoloured
- Price
- £13.10
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Newest
by launch date
Disney Frozen Dress Elsa & Anna Girls Dresses Blue 5-6 Years
- Price
- £10.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 5-6 Years Multicoloured
- Price
- £13.10
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 3-4 Years Multicoloured
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Frozen Girls Swimming Costume Elsa Girls Swimwear One Piece Kids Swimsuit Purple 4-5 Years
- Price
- £12.65
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 5mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Green-120
- Price
- £13.57
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
33
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
4%
- Disguise53%
- Disney26%
- Luckyou5%
- Lito Angels5%
- Rubies4%
- URAQT4%
- Open — no brand owns it (4 brands, 4%)
Demand
Anna Frozen Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Anna Frozen Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anna frozen costume49K/yr
- anna dress20K/yr
- anna dress frozen8K/yr
- frozen anna costume11K/yr
- anna costume15K/yr
- anna dress up for girls 3-48K/yr
- anna dress up for girls3K/yr
- anna dress up4K/yr
- arna dress up for girls4K/yr
- princess anna costumes for girls600/yr
Reviews and returns
What reviews say buyers love and hate about Anna Frozen Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tore
these things break easily
Ripped
The box is quite small
I'd say the sizing runs small - my daughter is only 2
size up
Terrible quality clothes are frayed
Poor quality
Low quality, daughter wont wear it due to seams being itchy and rough
the pictures do fade over time
Misleading images
Item not as described
stitching it loose
the seam is coming apart
Love
Value for money
Great value
Good for money
Very well made
Reasonable quality for the price
Decent quality
The size was good
fit my 5yr old well
Was true to size
So pretty
Bright in colour
Beautiful colour well made
Good quality material
nice soft material
The quality of the fabric feels fine
Return
2.3% Return rate 72% Fixable by listing
The box is quite small
I'd say the sizing runs small - my daughter is only 2
size up
Terrible quality clothes are frayed
Poor quality
Low quality, daughter wont wear it due to seams being itchy and rough
stitching it loose
the seam is coming apart
material is not good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anna Frozen Costume questions
Answered from the same tracked data.









