Is anna frozen costume profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (36/100).

How competitive is the anna frozen costume niche?

10 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in anna frozen costume?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.

When does demand for anna frozen costume peak?

Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the anna frozen costume niche?

Listings span £7.67–£23.60; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.

anna frozen costume

Skip it

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Review moat

Great321.59

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good£13.55

avg listing price — sweet spot $15–$100

Price range

Good£7.67–£23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£16K

£16K/yr · 122K searches

Growth

Bad-50.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, anna frozen costume is a £16K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

anna frozen costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £20K–£27K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,410
Page quality: 0%
Prime: 92%
Sponsored: 70%
Out of stock: 19.0%
Avg brand age: 39 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

Disguise53%
Disney26%
Luckyou5%
Lito Angels5%
Rubies4%
URAQT4%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -50.6% search growth over the last 90 days.

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top anna frozen costume search terms

anna frozen costume49K/yr -56.5%0.5% conv.
anna dress20K/yr -25.8%0.4% conv.
anna dress frozen8K/yr -27.8%0.3% conv.
frozen anna costume11K/yr -41.3%0.7% conv.
anna costume15K/yr -64.7%0.4% conv.
anna dress up for girls 3-48K/yr -30.7%2.0% conv.
anna dress up for girls3K/yr -35.8%0.2% conv.
anna dress up4K/yr -38.0%0.2% conv.
arna dress up for girls4K/yr -78.2%0.3% conv.
princess anna costumes for girls600/yr -57.1%0.9% conv.

All search terms

Top anna frozen costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disguise Anna Traveling Classic Fancy Dress Costume Perfect for Frozen Fans Includes Black Dress With Belt Golden Details And Purple Cape Princess of Arendelle Outfit for Girls For 7-8 Years

Disguise£8.714.7★39 rev

Disney Official Frozen Travelling Anna Standard Costume for Kids Princess Dress up for Girls For 4-6 Years

Disguise£14.065.0★6 rev

Disguise Anna Traveling Classic Fancy Dress Costume Perfect for Frozen Fans Includes Dress With Belt Golden Details And Purple Cape Princess of Arendelle Outfit for Girls For 3-4 Years

Disguise£11.494.3★36 rev

Disney Official Classic Anna Dress Frozen Costume for Kids | Frozen 2 Fancy Dress Up Outfit Medium

Disguise£16.813.7★12 rev

Disney Frozen Official Girls Swimwear One Piece Swimming Costume Featuring Anna and Elsa Aqua Age 4-5 Years

Disney£9.344.7★21 rev

Newest

by launch date

Disney Frozen Dress Elsa & Anna Girls Dresses Blue 5-6 Years

Disney£10.160 rev

1mo ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 5-6 Years Multicoloured

Disney£13.104 rev

2mo ago

Disney Frozen Girls Pyjamas Anna And Elsa Girls Pjs Set Kids Summer Cotton Pyjamas Ages 3-4 Years Multicoloured

Disney£13.114 rev

2mo ago

Disney Frozen Girls Swimming Costume Elsa Girls Swimwear One Piece Kids Swimsuit Purple 4-5 Years

Disney£12.6516 rev

5mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Green-120

Luckyou£13.575 rev

6mo ago

What buyers say about anna frozen costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Value for money”

Quality-Overall18%

“Very well made”

Size-Overall13%

“The size was good”

Color9%

“So pretty”

Material Quality8%

“Good quality material”

Advertised Vs Actual Product4%

“uch as described”

Brightness/Shine/Glow4%

“The spare set of lights is a great feature, they're bright and fun”

Fun/Entertainment Experience3%

“It has made independent playtime so much better”

Durability2%

“Lasted longer and expected”

Washability2%

“it washes well. dont tumble dry”

What buyers complain about

Durability19%

“tore”

Size-Overall16%

“The box is quite small”

Quality-Overall13%

“Terrible quality clothes are frayed”

Advertised Vs Actual Product6%

“the pictures do fade over time”

Stitch/Finish/Polish4%

“stitching it loose”

Machine Wash Suitability4%

“so glad I didn't wash it before we went as washed it on 30”

Allergies4%

“Itchy low quality”

Strap/String Quality4%

“However the stitching on the strap was quite flimsy”

Value For Money3%

“Not worth £20”

Material Quality2%

“material is not good quality”

Top return reasons

Size-Overall65%

Quality-Overall10%

Stitch/Finish/Polish5%

Defective Material/Parts4%

Material Quality3%

Durability2%

Advertised Vs Actual Product2%

Value For Money2%

Comfort-Overall1%

Color1%

Common questions

Is anna frozen costume profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (36/100).
How competitive is the anna frozen costume niche?: 10 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in anna frozen costume?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
When does demand for anna frozen costume peak?: Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the anna frozen costume niche?: Listings span £7.67–£23.60; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.