Anime
FailPrices span $4.91–$14.42, mostly outside the sweet spot, so Anime is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £105K/yr1.8M searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 32 sellers
Flapen Score
Anime against its category
The dotted line is the Fashion average. Past it, Anime is stronger. Inside it, weaker.
Market
The Anime market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anime 1.8M times last year and spent an estimated £105K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £105Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- anime1.4M searches a year
02 · Price
A sale here is worth £8.85.
Listings sell for £8.85 on average, from £4.91 to £14.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.85 that is £2K to £4K a year per listing.
- Average price
- £8.85under the $15 to $100 sweet spot
- Price range
- £4.91–£14.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #283 within Boys. It carries 1,956 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #283in Boys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,956per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Anime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 10y ago

Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago

STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 15,467
- Age
- 15y ago

Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago
Trending
estimated 90-day click momentum
ThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 10y ago

Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago

One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago

STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 15,467
- Age
- 15y ago

LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 2y ago
Newest
by launch date
One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago

Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

Funko Mystery Mini - Jujutsu Kaisen - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 1y ago

Muchcute Micro Fineliner Art Drawing Pens:12 Black Fine Liner Waterproof Ink Set Artist Supplies Line Professional Technical Marker Watercolour Sketching Manga Anime Gifts Sketch Zentangle Adult Stuff
- Price
- £6.42
- Rating
- 4.5/5
- Reviews
- 1,068
- Age
- 2y ago

LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
32
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
14%
- ThePyjamaFactory60%
- Funko8%
- Top Trumps5%
- Weeb Keychains5%
- STAEDTLER4%
- LEVLO4%
- Open — no brand owns it (4 brands, 14%)
Demand
Anime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Anime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anime1.4M/yr
- anime gifts249K/yr
- anime merch45K/yr
- anime gifts for men37K/yr
- anime stuff12K/yr
- anime accessories9K/yr
- anime gift12K/yr
- staedtler pigment liner pens5K/yr
- anime gifts for boys14K/yr
- black drawing pens7K/yr
Reviews and returns
What reviews say buyers love and hate about Anime
We read the reviews and the return reasons for every product selling here.
“they are not cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









