Anime
prices mostly outside the sweet spot ($4.91–$14.42) — Anime doesn't clear our bar today.
Flapen Score
Is Anime profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Anime is a £105K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Anime: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.3% over the last 90 days and 0.7% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Anime products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 10y ago
Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 15,467
- Age
- 15y ago
Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago
Trending
90-day click momentumThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 10y ago
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 2y ago
One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 15,467
- Age
- 15y ago
LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 2y ago
Newest
by launch dateOne Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago
Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Funko Mystery Mini - Jujutsu Kaisen - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 1y ago
Muchcute Micro Fineliner Art Drawing Pens:12 Black Fine Liner Waterproof Ink Set Artist Supplies Line Professional Technical Marker Watercolour Sketching Manga Anime Gifts Sketch Zentangle Adult Stuff
- Price
- £6.42
- Rating
- 4.5/5
- Reviews
- 1,068
- Age
- 2y ago
LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
32
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
14%
- ThePyjamaFactory60%
- Funko8%
- Top Trumps5%
- Weeb Keychains5%
- STAEDTLER4%
- LEVLO4%
- Open — no brand owns it (4 brands, 14%)
Anime demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Anime search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anime1.4M/yr
- anime gifts249K/yr
- anime merch45K/yr
- anime gifts for men37K/yr
- anime stuff12K/yr
- anime accessories9K/yr
- anime gift12K/yr
- staedtler pigment liner pens5K/yr
- anime gifts for boys14K/yr
- black drawing pens7K/yr
What reviews say buyers love and hate about Anime
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Amazing quality”
“Worth the money”
“are great for drawing”
“Good pens”
“Perfect little gift”
What buyers complain about
88% of reviews“they are not cheap”
“The description is not true”
“not waterproof”
“The ink is not even a nice black”
“it all smeared when I sealed them”
Anime return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anime questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
