anime
Skip itPrices mostly outside the sweet spot ($4.91–$14.42) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Okay1,956.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 1.8M searches
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.91–£14.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anime is a £105K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
anime market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £133K–£177K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 1.7%
- Avg brand age
- 35 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
32
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
14%
- ThePyjamaFactory60%
- Funko8%
- Top Trumps5%
- Weeb Keychains5%
- STAEDTLER4%
- LEVLO4%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top anime search terms
- anime1.4M/yr
- anime gifts249K/yr
- anime merch45K/yr
- anime gifts for men37K/yr
- anime stuff12K/yr
- anime accessories9K/yr
- anime gift12K/yr
- staedtler pigment liner pens5K/yr
- anime gifts for boys14K/yr
- black drawing pens7K/yr
Top anime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
ThePyjamaFactory£6.624.6★221 rev
Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
Top Trumps£8.194.6★76 rev
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
Weeb Keychains£14.374.6★231 rev
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
STAEDTLER£8.224.7★15,467 rev
Funko Mystery Mini - Demon Slayer - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
Funko£5.094.6★997 rev
Newest
by launch date
One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
One Piece£14.42254 rev
Top Trumps Anime Icons Specials Card Game Play with 30 iconic characters from Son Goku Rei Ayanami and Yugi Muto educational gifts and toys for boys and girls Aged 8 plus
Top Trumps£8.1976 rev
Funko Mystery Mini - Jujutsu Kaisen - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
Funko£5.21571 rev
Muchcute Micro Fineliner Art Drawing Pens:12 Black Fine Liner Waterproof Ink Set Artist Supplies Line Professional Technical Marker Watercolour Sketching Manga Anime Gifts Sketch Zentangle Adult Stuff
KOUSICOO£6.421,068 rev
LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
LEVLO£11.22151 rev
Trending
90-day click momentumThePyjamaFactory Its an Anime Thing You Wouldnt Understand Short Cotton Pyjamas (11-12 Years) Black
ThePyjamaFactory£6.624.6★
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
Weeb Keychains£14.374.6★
One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
One Piece£14.424.7★
STAEDTLER 308 SB6P Pigment Liner Fineliner Pens with Assorted Line Width - Black (Set of 4 + 2 Free)
STAEDTLER£8.224.7★
LEVLO Anime Fans Crossbody Bag Anime Lover Gift Just A Girl Who Really Loves Anime Shoulder Bag Cartoon Anime Merch
LEVLO£11.224.5★
What buyers say about anime
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Worth the money”
“are great for drawing”
“Good pens”
“Perfect little gift”
“Great design, sister likes it”
“Fun collectables”
“easy to use”
“Different sizes and handy case”
“you can also write extremely well with them because they're bold black”
What buyers complain about
“they are not cheap”
“The description is not true”
“not waterproof”
“The ink is not even a nice black”
“it all smeared when I sealed them”
“Bag is tiny”
“one has dried up”
“Dead”
“found the inside bag was 100% already opened. and presumably returned”
“Quite disappointing from that aspect so will have to use better quality ones like Unipin”
Top return reasons
Common questions
- Is anime profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 11 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the anime niche?
- 10 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in anime?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Water Resistance. The return rate is 0.3%.
- When does demand for anime peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the anime niche?
- Listings span £4.91–£14.42; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 1,956 reviews — the moat a new listing must climb.