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Anime

Fail

Prices span $4.91–$14.42, mostly outside the sweet spot, so Anime is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£105K/yr1.8M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
79%top-5 click share · 10 brands · 32 sellers

Flapen Score

Anime against its category

The dotted line is the Fashion average. Past it, Anime is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anime 1.8M times last year and spent an estimated £105K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.7%
Market size, estimated
£105Ka year
Peak month
December2.4× the quietest month
Top search term
anime1.4M searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £4.91 to £14.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.85 that is £2K to £4K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£4.91–£14.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #283 within Boys. It carries 1,956 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#283in Boys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,956per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anime products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£47K£63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

32

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

14%

  • ThePyjamaFactory60%
  • Funko8%
  • Top Trumps5%
  • Weeb Keychains5%
  • STAEDTLER4%
  • LEVLO4%
  • Open — no brand owns it (4 brands, 14%)

Demand

Anime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Anime search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anime1.4M/yr
  • anime gifts249K/yr
  • anime merch45K/yr
  • anime gifts for men37K/yr
  • anime stuff12K/yr
  • anime accessories9K/yr
  • anime gift12K/yr
  • staedtler pigment liner pens5K/yr
  • anime gifts for boys14K/yr
  • black drawing pens7K/yr

Reviews and returns

What reviews say buyers love and hate about Anime

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Value For Money”
0.3%of orders come back
“they are not cheap”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Anime questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data