Is angel profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 73 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the angel niche?

50 brands and 92 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in angel?

Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for angel peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the angel niche?

Listings span £2.70–£75.73; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.

angel

Worth a look

Shows low returns (0.7%), but soft demand (-19.0% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great345.93

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.70–£75.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.13

avg listing price — sweet spot $15–$100

Market size

Bad£92K

£92K/yr · 582K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, angel is a £92K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

angel market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £81K–£101K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,081
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 7.3%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

28%

Top 20: 59%

Open market

54%

East of India16%
Guardian Angel10%
ZENTHRAA7%
SDOFY5%
PHIOMUUE4%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top angel search terms

angel244K/yr -15.2%0.2% conv.
guardian angel gifts67K/yr -12.9%2.0% conv.
angels70K/yr -22.8%0.5% conv.
guardian angel34K/yr +1.2%1.9% conv.
angel ornament36K/yr -43.9%1.0% conv.
crystal angel15K/yr -14.3%0.7% conv.
angel statue14K/yr -8.3%0.5% conv.
angel gifts20K/yr -36.3%1.1% conv.
angel figurines14K/yr -19.9%0.6% conv.
angel gifts for women17K/yr -34.4%1.5% conv.

All search terms

Top angel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guardian Angel Silver Coloured Angel Pin With Gem Stone Sentimental Gift Idea

Guardian Angel£3.964.7★817 rev

East of India: Porcelain Angel

East of India£4.844.6★659 rev

East of India Boxed Guardian Angel - Just For You

East of India£6.284.7★106 rev

Rose Quartz Crystal Angel in Tin Spiritual Gifts for Women Healing Crystal Gifts Guardian Angel Gifts Inspirational Gift in a Tin (Pink)

ZENTHRAA£5.634.6★9 rev

CUNTAUK Guardian Angel Statue Healing Angels Figurines for Women Resin Angel Holding Heart Statue for Thanksgiving Christmas Home Decor Ornament Gifts

CUNTAUK£10.744.7★713 rev

Newest

by launch date

Little Angel Rose Quartz Crystal Angel Ornament Spiritual Gifts for Women Guardian Angel Gifts Healing Crystal Gifts in a Tin(Pink)

PHIOMUUE£5.850 rev

3mo ago

Guardian Angel Pendant Silver - Guardian Angel for Health: Illness Strength - Gifts For Women and Men Spiritual Gifts For Birthday Christmas Partner Mum Dad- Travel Protection Charm & Keychain

PHIOMUUE£3.432 rev

4mo ago

Angel Girl Ornament 2D Acrylic Guardian Angel with Plane Angel Wings Acrylic Desktop Tabletop Angel Ornament for Bedroom Living Room Study Room Office Home Decoration Christmas Birthday Present

Generic£5.062 rev

4mo ago

Rose Quartz Crystal Angel in Tin Spiritual Gifts for Women Healing Crystal Gifts Guardian Angel Gifts Inspirational Gift in a Tin (Pink)

ZENTHRAA£5.639 rev

6mo ago

Virelle Amethyst Guardian Angel Healing Crystal Gifts for Women Purple Whispering Angel Ornament Figurine with Card Spiritual Reiki Grief Sympathy Gifts for Women Room&Desk Decor

Virelle£6.073 rev

6mo ago

What buyers say about angel

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose20%

“Cute gift”

Smell17%

“Beautiful fragrance”

Quality-Overall17%

“Great quality and exactly as described”

Value For Money16%

“Great Price”

Design-Overall4%

“her design is beautiful”

Size-Overall4%

“Lovely size”

Advertised Vs Actual Product3%

“Looks lovely just as described”

Color2%

“Very pretty”

Pockets/Compartments1%

“Love these pocket hugs”

Comfort-Overall1%

“its somewhat comforting”

What buyers complain about

Size-Overall22%

“It is very small”

Smell11%

“It doesn't smell as I remember it”

Advertised Vs Actual Product6%

“Picture is deceiving”

Quality-Overall6%

“Abit cheap looking”

Allergies4%

“but unfortunately I'm allergic”

Value For Money4%

“A bit expensive”

Durability4%

“Two of them broke during the attempt”

Strength3%

“And doesnt stand properly”

Charging3%

“how can you charge for somthing so small”

Moist/Dry3%

“very wet and cold after leaving it in the fridge for a day”

Top return reasons

Size-Overall23%

Smell19%

Quality-Overall12%

Advertised Vs Actual Product10%

Defective Material/Parts6%

Gifting Purpose6%

Add-Ons/Attachments3%