Angel
Angel shows low returns (0.7%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Flapen Score
Is Angel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Angel is a £92K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Angel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.0% over the last 90 days and 1.6% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 73 products
Top Angel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Guardian Angel Silver Coloured Angel Pin With Gem Stone Sentimental Gift Idea
- Price
- £3.96
- Rating
- 4.7/5
- Reviews
- 817
- Age
- 8y ago
East of India: Porcelain Angel
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 659
- Age
- 4y ago
East of India Boxed Guardian Angel - Just For You
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 7y ago
Rose Quartz Crystal Angel in Tin Spiritual Gifts for Women Healing Crystal Gifts Guardian Angel Gifts Inspirational Gift in a Tin (Pink)
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago
CUNTAUK Guardian Angel Statue Healing Angels Figurines for Women Resin Angel Holding Heart Statue for Thanksgiving Christmas Home Decor Ornament Gifts
- Price
- £10.74
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 2y ago
Trending
90-day click momentum
Little Angel Rose Quartz Crystal Angel Ornament Spiritual Gifts for Women Guardian Angel Gifts Healing Crystal Gifts in a Tin(Pink)
- Price
- £5.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Guardian Angel Pendant Silver - Guardian Angel for Health: Illness Strength - Gifts For Women and Men Spiritual Gifts For Birthday Christmas Partner Mum Dad- Travel Protection Charm & Keychain
- Price
- £3.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
First Holy Communion Guardian Angel Gift HAND BLOWN GLASS & GOLD GILDED
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 11y ago
Angel Girl Ornament 2D Acrylic Guardian Angel with Plane Angel Wings Acrylic Desktop Tabletop Angel Ornament for Bedroom Living Room Study Room Office Home Decoration Christmas Birthday Present
- Price
- £5.06
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago
Virelle Amethyst Guardian Angel Healing Crystal Gifts for Women Purple Whispering Angel Ornament Figurine with Card Spiritual Reiki Grief Sympathy Gifts for Women Room&Desk Decor
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch dateLittle Angel Rose Quartz Crystal Angel Ornament Spiritual Gifts for Women Guardian Angel Gifts Healing Crystal Gifts in a Tin(Pink)
- Price
- £5.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Guardian Angel Pendant Silver - Guardian Angel for Health: Illness Strength - Gifts For Women and Men Spiritual Gifts For Birthday Christmas Partner Mum Dad- Travel Protection Charm & Keychain
- Price
- £3.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Angel Girl Ornament 2D Acrylic Guardian Angel with Plane Angel Wings Acrylic Desktop Tabletop Angel Ornament for Bedroom Living Room Study Room Office Home Decoration Christmas Birthday Present
- Price
- £5.06
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago
Rose Quartz Crystal Angel in Tin Spiritual Gifts for Women Healing Crystal Gifts Guardian Angel Gifts Inspirational Gift in a Tin (Pink)
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago
Virelle Amethyst Guardian Angel Healing Crystal Gifts for Women Purple Whispering Angel Ornament Figurine with Card Spiritual Reiki Grief Sympathy Gifts for Women Room&Desk Decor
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
50 falling
Sellers
92
Top-5 brand share
42%
Top 20: 77%
Top-5 click share
28%
Top 20: 59%
Open market
54%
- East of India16%
- Guardian Angel10%
- ZENTHRAA7%
- SDOFY5%
- PHIOMUUE4%
- Generic4%
Angel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Angel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- angel244K/yr
- guardian angel gifts67K/yr
- angels70K/yr
- guardian angel34K/yr
- angel ornament36K/yr
- crystal angel15K/yr
- angel statue14K/yr
- angel gifts20K/yr
- angel figurines14K/yr
- angel gifts for women17K/yr
What reviews say buyers love and hate about Angel
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Cute gift”
“Beautiful fragrance”
“Great quality and exactly as described”
“Great Price”
“her design is beautiful”
What buyers complain about
66% of reviews“It is very small”
“It doesn't smell as I remember it”
“Picture is deceiving”
“Abit cheap looking”
“but unfortunately I'm allergic”
Angel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Angel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
