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Among Us

Fail

Shoppers spend an estimated $34K a year here, so Among Us is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£34K/yr355K searches / yr
90-day growth
+86.0%search demand this quarter
Competition
50%top-5 click share · 10 brands · 28 sellers

Flapen Score

Among Us against its category

The dotted line is the Fashion average. Past it, Among Us is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Among Us market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Among Us 355K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +86.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+86.0%
Conversion, latest week
0.9%
Market size, estimated
£34Ka year
Peak month
December2.0× the quietest month
Top search term
among us233K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £3.52 to £20.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£3.52–£20.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,076 within Boys. It carries 178 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
71%
Out of stock, average day
14.3%
Average rank
#1,076in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Among Us products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

28

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 85%

Open market

4%

  • Among Us56%
  • shumintaojin24%
  • YuMe9%
  • Just Toys LLC5%
  • Winning Moves1%
  • Ainvliya1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Among Us search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Among Us search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • among us233K/yr
  • among14K/yr
  • among us toys39K/yr
  • among us plush28K/yr
  • among us figures12K/yr
  • amoung us7K/yr
  • amongus8K/yr
  • amung us6K/yr
  • among us game5K/yr
  • among us lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Among Us

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Value For Money”
0.5%of orders come back
“other more expensive stuff are not as been waiting 5 weeks for mario rainbow road then on day to be delivered they changed it to another 8 weeks not happy”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Among Us questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data