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Among Us

Fail

Shoppers spend only $34K a year here, so Among Us is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£34K/yr355K searches / yr
90-day growth
+86.0%search demand this quarter
Competition
50%top-5 click share · 10 brands · 28 sellers

Flapen Score

Among Us against its category

The dotted line is the Fashion average. Past it, Among Us is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Among Us market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Among Us 355K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +86.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+86.0%
Conversion, latest week
0.9%
Market size, estimated
£34Ka year
Peak month
December2.0× the quietest month
Top search term
among us233K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £3.52 to £20.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£3.52–£20.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,076 within Boys. It carries 178 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
71%
Out of stock, average day
14.3%
Average rank
#1,076in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Among Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

4%

  • Among Us56%
  • shumintaojin24%
  • YuMe9%
  • Just Toys LLC5%
  • Winning Moves1%
  • Ainvliya1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Among Us search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Among Us search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • among us233K/yr
  • among14K/yr
  • among us toys39K/yr
  • among us plush28K/yr
  • among us figures12K/yr
  • amoung us7K/yr
  • amongus8K/yr
  • amung us6K/yr
  • among us game5K/yr
  • among us lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Among Us

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.17

other more expensive stuff are not as been waiting 5 weeks for mario rainbow road then on day to be delivered they changed it to another 8 weeks not happy

Not worth it

Mess Free17%

Okay, bit of fun for a few seconds then you realise for the price it's just a bit of plastic clutter to gather dust

Size-Overall17%+1.82

Very small

Material Quality17%−0.08

Feels like plastic

Ease Of Use8%−0.04

Hard to open

Love

Gifting Purpose25%+1.31

Good present

Great extra gift or stocking filler

Extra gift and it was brilliant, a suprise to find out which figure was in the bag a excellent quality

Size-Overall23%+1.82

Great fit and well made

Great fitting pyjamas my grandson loves them

The fit is true to size

Warmth13%+0.60

Very warm and cosy

Advertised Vs Actual Product13%+0.60

Exactly what my son was asking for

Washability6%+0.29

Size was really good and washes well

Return

0.5% Return rate 68% Fixable by listing

Advertised Vs Actual Product39%▂▆▁▅█▁
Size-Overall19%▆▁██▅▁

Very small

Color10%█▁▁▁▁▁
Gifting Purpose10%▁▂▁▁▁█
Quality-Overall8%█▁▁▇▁▁

Not the best

FAQ

Common Among Us questions

Answered from the same tracked data.