among us
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great177.85avg incumbent reviews — the moat a new listing must climb
Growth
Great+86.0%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Price range
Okay£3.52–£20.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 355K searches
According to Flapen's Amazon United Kingdom niche tracking, among us is a £34K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Aug–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
among us market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £45K–£57K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,076
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 62%
- Out of stock
- 14.3%
- Avg brand age
- 28 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
28
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
4%
- Among Us56%
- shumintaojin24%
- YuMe9%
- Just Toys LLC5%
- Winning Moves1%
- Ainvliya1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +86.0% search growth over the last 90 days.Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
Top among us search terms
- among us233K/yr
- among14K/yr
- among us toys39K/yr
- among us plush28K/yr
- among us figures12K/yr
- amoung us7K/yr
- amongus8K/yr
- amung us6K/yr
- among us game5K/yr
- among us lego4K/yr
Top among us products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£9.044.6★117 rev
Among Us Crewmate Figures 8 Pack Deluxe Box Series 2
Among Us£12.494.6★407 rev
Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
Among Us£10.734.6★8 rev
YuMe Among Us Mystery Capsule - Assortment - One sold random
YuMe£8.254.4★379 rev
Just Toys LLC Among Us Airship Playset w/Mini Figures
Just Toys LLC£16.384.6★293 rev
Newest
by launch dateAmong Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
Among Us£10.738 rev
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£9.04117 rev
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£13.77117 rev
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
shumintaojin£13.97117 rev
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£13.83117 rev
Trending
90-day click momentumshumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£9.044.6★
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£13.834.6★
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
shumintaojin£13.774.6★
Among Us 5-pack of Crewmate Figures with Accessories - Series 2 (Set 2)
Among Us£8.884.2★
Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
Among Us£10.734.6★
What buyers say about among us
What buyers praise and complain about, mined from review topics.What buyers love
“Good present”
“Great fit and well made”
“Very warm and cosy”
“Exactly what my son was asking for”
“Size was really good and washes well”
“durable”
“fun cartoon designs”
“The material has a nice stretch, so kids can move, play and sleep comfortably”
“The fabric is soft, breathable and comfortable, making it perfect for bedtime or relaxed evenings at home”
“Really good value for money”
What buyers complain about
“other more expensive stuff are not as been waiting 5 weeks for mario rainbow road then on day to be delivered they changed it to another 8 weeks not happy”
“Okay, bit of fun for a few seconds then you realise for the price it's just a bit of plastic clutter to gather dust”
“Very small”
“Feels like plastic”
“Hard to open”
“Not the best”
Top return reasons
Common questions
- Is among us profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +86.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the among us niche?
- 10 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in among us?
- Top complaints mined from reviews: Value For Money, Mess Free, Size-Overall. The return rate is 0.5%.
- When does demand for among us peak?
- Demand peaks in Jun–Aug–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the among us niche?
- Listings span £3.52–£20.76; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.