Among Us
FailShoppers spend an estimated $34K a year here, so Among Us is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £34K/yr355K searches / yr
- 90-day growth
- +86.0%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 28 sellers
Flapen Score
Among Us against its category
The dotted line is the Fashion average. Past it, Among Us is stronger. Inside it, weaker.
Market
The Among Us market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Among Us 355K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Aug–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +86.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- +86.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £34Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- among us233K searches a year
02 · Price
A sale here is worth £11.37.
Listings sell for £11.37 on average, from £3.52 to £20.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.
- Average price
- £11.37under the $15 to $100 sweet spot
- Price range
- £3.52–£20.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,076 within Boys. It carries 178 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 71%
- Out of stock, average day
- 14.3%
- Average rank
- #1,076in Boys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 178per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Among Us products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Among Us Crewmate Figures 8 Pack Deluxe Box Series 2
- Price
- £12.49
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 4y ago

Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

YuMe Among Us Mystery Capsule - Assortment - One sold random
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 5y ago

Just Toys LLC Among Us Airship Playset w/Mini Figures
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 3y ago
Trending
estimated 90-day click momentum
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.77
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Among Us 5-pack of Crewmate Figures with Accessories - Series 2 (Set 2)
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 4y ago

Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.77
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
28
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 85%
Open market
4%
- Among Us56%
- shumintaojin24%
- YuMe9%
- Just Toys LLC5%
- Winning Moves1%
- Ainvliya1%
- Open — no brand owns it (4 brands, 4%)
Demand
Among Us search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Among Us search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- among us233K/yr
- among14K/yr
- among us toys39K/yr
- among us plush28K/yr
- among us figures12K/yr
- amoung us7K/yr
- amongus8K/yr
- amung us6K/yr
- among us game5K/yr
- among us lego4K/yr
Reviews and returns
What reviews say buyers love and hate about Among Us
We read the reviews and the return reasons for every product selling here.
“other more expensive stuff are not as been waiting 5 weeks for mario rainbow road then on day to be delivered they changed it to another 8 weeks not happy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Among Us questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









