Amethyst Necklace
soft demand (-42.0% this quarter) — Amethyst Necklace doesn't clear our bar today.
Flapen Score
Is Amethyst Necklace profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Amethyst Necklace is a £20K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 41/100.
Amethyst Necklace: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.0% over the last 90 days and 1.6% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Amethyst Necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £35.31
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Clearine Womens Wedding Jewellery Set Leaf Cluster Flower Crystal Pendant Necklace Dangle Earrings for Bridal Brides Purple Silver-Tone
- Price
- £14.91
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 4y ago
FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 3y ago
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £38.76
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 1y ago
SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 10mo ago
Trending
90-day click momentumLOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £38.76
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 1y ago
FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 3y ago
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
YAZILIND Ethnic Style Tibetan Silver Purple Peacock Crystal Chunky Bib Crystal Earrings Necklace Set Wedding Party
- Price
- £6.49
- Rating
- 4.0/5
- Reviews
- 1,144
- Age
- 11y ago
YAZILIND Vintage Ethnic Tibetan Sliver Turquoise Bib Collar Earrings Necklace Jewelry Set Women (1-Purple)
- Price
- £8.14
- Rating
- 4.1/5
- Reviews
- 1,189
- Age
- 12y ago
Newest
by launch date
Philip Jones Amethyst Gemstone Heart Necklace
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago
SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 10mo ago
Jovivi Purple Jade Crystal Beaded Choker Necklace for Women Healing Stone Reiki Gemstone Bead Necklace Womens Boho Purple Jewellery Gifts for Women Ladies Girls
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
Jovivi Infinity Amethyst Bracelet for Women Healing Crystals Gemstones Purple Gold Bead Adjustable Bracelet for Womens Jewellery Gifts for Women Ladies
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
17%
- LOCIBLO27%
- SIMPLÍ BASIC15%
- FULU AUTUMN12%
- Jovivi11%
- Clearine10%
- Philip Jones8%
- Open — no brand owns it (7 brands, 17%)
Amethyst Necklace demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 4.1×
Top Amethyst Necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amethyst necklace39K/yr
- purple necklace16K/yr
- amethyst pendant9K/yr
- amethyst jewellery for women12K/yr
- purple necklaces for women5K/yr
- amethyst jewellery7K/yr
- amethyst crystal necklace5K/yr
What reviews say buyers love and hate about Amethyst Necklace
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Pretty”
“Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality”
“Size amazing”
“Beautiful necklace”
“It was a present”
What buyers complain about
90% of reviews“it is not very well made as mine fell off after just a couple of days wear”
“the item is not as described by the seller”
“Not real stones”
“The beads are smaller than I expected”
“very flimsy material easily breakable by time i was informed i was outside my return date”
Amethyst Necklace return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amethyst Necklace questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
