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Amethyst Necklace

Fail

Demand is soft, at -42.0% this quarter, so Amethyst Necklace is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£20K/yr93K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
52%top-5 click share · 13 brands · 18 sellers

Flapen Score

Amethyst Necklace against its category

The dotted line is the Fashion average. Past it, Amethyst Necklace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amethyst Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amethyst Necklace 93K times last year and spent an estimated £20K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
1.6%
Market size, estimated
£20Ka year
Peak month
February4.1× the quietest month
Top search term
amethyst necklace39K searches a year

02 · Price

A sale here is worth £13.41.

Listings sell for £13.41 on average, from £6.49 to £39.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.41 that is £0 to £1K a year per listing.

Average price
£13.41under the $15 to $100 sweet spot
Price range
£6.49–£39.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #851 within Jewellery. It carries 461 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#851in Jewellery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Amethyst Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

17%

  • LOCIBLO27%
  • SIMPLÍ BASIC15%
  • FULU AUTUMN12%
  • Jovivi11%
  • Clearine10%
  • Philip Jones8%
  • Open — no brand owns it (7 brands, 17%)

Demand

Amethyst Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Amethyst Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amethyst necklace39K/yr
  • purple necklace16K/yr
  • amethyst pendant9K/yr
  • amethyst jewellery for women12K/yr
  • purple necklaces for women5K/yr
  • amethyst jewellery7K/yr
  • amethyst crystal necklace5K/yr

Reviews and returns

What reviews say buyers love and hate about Amethyst Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.10

it is not very well made as mine fell off after just a couple of days wear

poor quality/ faulty

Advertised Vs Actual Product20%−0.27

the item is not as described by the seller

Precious Gemstone20%−0.03

Not real stones

Size-Overall10%+1.44

The beads are smaller than I expected

Strength10%−0.06

very flimsy material easily breakable by time i was informed i was outside my return date

Love

Color15%+0.08

Pretty

Colours beautiful good length

Quality-Overall15%−0.10

Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality

Very good quality necklace

are decent quality for the price

Size-Overall12%+1.44

Size amazing

the size is perfect

Chain/Key Quality10%+0.80

Beautiful necklace

Gifting Purpose10%+0.80

It was a present

Return

1.8% Return rate 64% Fixable by listing

Color36%▄▃▄▁█▅
Size-Overall13%▁▂▅█▂▂

The beads are smaller than I expected

Defective Material/Parts9%▁▆▃▁█▃
Quality-Overall8%▇█▅▁▁▇

it is not very well made as mine fell off after just a couple of days wear

poor quality/ faulty

Advertised Vs Actual Product6%█▁▆▁▁█

the item is not as described by the seller

FAQ

Common Amethyst Necklace questions

Answered from the same tracked data.