Amethyst Necklace
FailDemand is soft, at -42.0% this quarter, so Amethyst Necklace is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £20K/yr93K searches / yr
- 90-day growth
- -42.0%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 18 sellers
Flapen Score
Amethyst Necklace against its category
The dotted line is the Fashion average. Past it, Amethyst Necklace is stronger. Inside it, weaker.
Market
The Amethyst Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amethyst Necklace 93K times last year and spent an estimated £20K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -42.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £20Ka year
- Peak month
- February4.1× the quietest month
- Top search term
- amethyst necklace39K searches a year
02 · Price
A sale here is worth £13.41.
Listings sell for £13.41 on average, from £6.49 to £39.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.41 that is £0 to £1K a year per listing.
- Average price
- £13.41under the $15 to $100 sweet spot
- Price range
- £6.49–£39.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #851 within Jewellery. It carries 461 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 4.4%
- Average rank
- #851in Jewellery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Amethyst Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £35.31
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Clearine Womens Wedding Jewellery Set Leaf Cluster Flower Crystal Pendant Necklace Dangle Earrings for Bridal Brides Purple Silver-Tone
- Price
- £14.91
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 4y ago

FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 3y ago

LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £38.76
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 1y ago

SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 10mo ago
Trending
90-day click momentum
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
- Price
- £38.76
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 1y ago

FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 3y ago

SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

YAZILIND Ethnic Style Tibetan Silver Purple Peacock Crystal Chunky Bib Crystal Earrings Necklace Set Wedding Party
- Price
- £6.49
- Rating
- 4.0/5
- Reviews
- 1,144
- Age
- 11y ago

YAZILIND Vintage Ethnic Tibetan Sliver Turquoise Bib Collar Earrings Necklace Jewelry Set Women (1-Purple)
- Price
- £8.14
- Rating
- 4.1/5
- Reviews
- 1,189
- Age
- 12y ago
Newest
by launch date
Philip Jones Amethyst Gemstone Heart Necklace
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 10mo ago

Jovivi Purple Jade Crystal Beaded Choker Necklace for Women Healing Stone Reiki Gemstone Bead Necklace Womens Boho Purple Jewellery Gifts for Women Ladies Girls
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Jovivi Infinity Amethyst Bracelet for Women Healing Crystals Gemstones Purple Gold Bead Adjustable Bracelet for Womens Jewellery Gifts for Women Ladies
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
17%
- LOCIBLO27%
- SIMPLÍ BASIC15%
- FULU AUTUMN12%
- Jovivi11%
- Clearine10%
- Philip Jones8%
- Open — no brand owns it (7 brands, 17%)
Demand
Amethyst Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Amethyst Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amethyst necklace39K/yr
- purple necklace16K/yr
- amethyst pendant9K/yr
- amethyst jewellery for women12K/yr
- purple necklaces for women5K/yr
- amethyst jewellery7K/yr
- amethyst crystal necklace5K/yr
Reviews and returns
What reviews say buyers love and hate about Amethyst Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is not very well made as mine fell off after just a couple of days wear
poor quality/ faulty
the item is not as described by the seller
Not real stones
The beads are smaller than I expected
very flimsy material easily breakable by time i was informed i was outside my return date
Love
Pretty
Colours beautiful good length
Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality
Very good quality necklace
are decent quality for the price
Size amazing
the size is perfect
Beautiful necklace
It was a present
Return
1.8% Return rate 64% Fixable by listing
The beads are smaller than I expected
it is not very well made as mine fell off after just a couple of days wear
poor quality/ faulty
the item is not as described by the seller
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amethyst Necklace questions
Answered from the same tracked data.









