amethyst necklace
Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great461.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.49–£39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 93K searches
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, amethyst necklace is a £20K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
amethyst necklace market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #851
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 4.4%
- Avg brand age
- 44 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
17%
- LOCIBLO27%
- SIMPLÍ BASIC15%
- FULU AUTUMN12%
- Jovivi11%
- Clearine10%
- Philip Jones8%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -42.0% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 4.1×
Top amethyst necklace search terms
- amethyst necklace39K/yr
- purple necklace16K/yr
- amethyst pendant9K/yr
- amethyst jewellery for women12K/yr
- purple necklaces for women5K/yr
- amethyst jewellery7K/yr
- amethyst crystal necklace5K/yr
Top amethyst necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Purple Created Amethyst Necklace Jewellery for Her 16+2
LOCIBLO£35.314.7★502 rev
Clearine Womens Wedding Jewellery Set Leaf Cluster Flower Crystal Pendant Necklace Dangle Earrings for Bridal Brides Purple Silver-Tone
Clearine£14.914.2★43 rev
FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
FULU AUTUMN£10.864.2★191 rev
LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
LOCIBLO£38.764.7★502 rev
SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
SIMPLÍ BASIC£9.414.1★69 rev
Newest
by launch date
Philip Jones Amethyst Gemstone Heart Necklace
Philip Jones£9.652 rev
SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box
SIMPLÍ BASIC£9.4169 rev
Jovivi Purple Jade Crystal Beaded Choker Necklace for Women Healing Stone Reiki Gemstone Bead Necklace Womens Boho Purple Jewellery Gifts for Women Ladies Girls
Jovivi£10.2218 rev
Jovivi Infinity Amethyst Bracelet for Women Healing Crystals Gemstones Purple Gold Bead Adjustable Bracelet for Womens Jewellery Gifts for Women Ladies
Jovivi£9.1715 rev
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
SIMPLÍ BASIC£10.1285 rev
Trending
90-day click momentumLOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2
LOCIBLO£38.764.7★
FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)
FULU AUTUMN£10.864.2★
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
SIMPLÍ BASIC£10.124.4★
YAZILIND Ethnic Style Tibetan Silver Purple Peacock Crystal Chunky Bib Crystal Earrings Necklace Set Wedding Party
YAZILIND£6.494.0★
YAZILIND Vintage Ethnic Tibetan Sliver Turquoise Bib Collar Earrings Necklace Jewelry Set Women (1-Purple)
YAZILIND£8.144.1★
What buyers say about amethyst necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty”
“Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality”
“Size amazing”
“Beautiful necklace”
“It was a present”
“as stated in description”
“Value for money”
“perfect size around the neck”
“just the right length”
“Design is amazing”
What buyers complain about
“it is not very well made as mine fell off after just a couple of days wear”
“the item is not as described by the seller”
“Not real stones”
“The beads are smaller than I expected”
“very flimsy material easily breakable by time i was informed i was outside my return date”
Top return reasons
Common questions
- Is amethyst necklace profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the amethyst necklace niche?
- 13 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in amethyst necklace?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Precious Gemstone. The return rate is 1.8%.
- When does demand for amethyst necklace peak?
- Demand peaks in Feb–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the amethyst necklace niche?
- Listings span £6.49–£39.38; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.