amethyst earrings
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great152.78avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay£5.25–£24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, amethyst earrings is a £21K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
amethyst earrings market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £19K–£24K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,988
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 1.2%
- Avg brand age
- 44 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
65%
Top 20: 96%
Open market
26%
- CYCUFF20%
- TJC16%
- RANKEEF14%
- Designer Inspirations Boutique11%
- Philip Jones7%
- FACOKO6%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -31.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.3×
Top amethyst earrings search terms
- purple earrings26K/yr
- amethyst earrings39K/yr
- purple earrings for women20K/yr
- amethyst earrings for women7K/yr
Top amethyst earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cycuff 925 Sterling Silver Hoop Earrings Colorful Cubic Zirconia Jewelry Drop Earrings for Women Set Earring Presents for Her
CYCUFF£8.134.2★15 rev
TJC Amethyst Hoop Earrings for Women 925 Sterling Silver February Birthstone Earrings with Platinum Plating Silver Hoop Earrings for Women Jewellery Gift
TJC£24.303.8★26 rev
6 Pairs Huggie Hoop Earrings for Girls 925 Sterling Silver Stud Sets Cute Kids Heart Hoops Tiny Cubic Zirconia Flower Stud Small Hypoallergenic Cartilage Sleeper Earrings for Teen Toddler Childs Women
RANKEEF£10.224.4★923 rev
AMETHYST PURPLE 3MM Classic Brilliant Round Cut Cubic Zirconia (CZ) Sterling Silver Birthstone Stud Earrings/Ear Studs for Women Ladies Girls - 925 Sterling Silver. 3-AMET
Designer Inspirations Boutique£5.254.2★69 rev
Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Amethyst Earring Jewellery Gifts for Her Birthday Anniversary Christmas
Sfoni£10.464.4★105 rev
Newest
by launch date
MOTIBACK Purple Flower Earrings for Women Elegant Irregular Petal Earring Mini Alloy Oil Dripping Trendy Floral Stud Jewelry Accessories Romantic Gifts for Her
MOTIBACK£5.851 rev
Natural Stone Earrings Fishhoop Purple Gold Drop Earrings for Women Purple Teardrop Dangle Earring Fish Shape Bohemian Jewelry for Women
Qubitly£5.6217 rev
FACOKO Womens Flat-Back Stud Earrings 3mm Amethyst Titanium Studs Cartilage Jewelry Suitable for Sensitive Skin Comfortable Fit
FACOKO£10.46552 rev
FACOKO Womens Flat-Back Stud Earrings 5mm Amethyst Titanium Studs Hypoallergenic An Ideal Present Choice
FACOKO£10.61552 rev
Philip Jones Amethyst Gemstone Heart Charm Hoop Earrings with Quote Card
Philip Jones£8.811 rev
Trending
90-day click momentum
Ever Faith Womens Jewelry Set Purple Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Silver-Tone
Ever Faith£19.924.2★
Cycuff 925 Sterling Silver Hoop Earrings Colorful Cubic Zirconia Jewelry Drop Earrings for Women Set Earring Presents for Her
CYCUFF£8.134.2★
AMETHYST PURPLE 3MM Classic Brilliant Round Cut Cubic Zirconia (CZ) Sterling Silver Birthstone Stud Earrings/Ear Studs for Women Ladies Girls - 925 Sterling Silver. 3-AMET
Designer Inspirations Boutique£5.254.2★
FACOKO Womens Flat-Back Stud Earrings 5mm Amethyst Titanium Studs Hypoallergenic An Ideal Present Choice
FACOKO£10.613.9★
MOTIBACK Purple Flower Earrings for Women Elegant Irregular Petal Earring Mini Alloy Oil Dripping Trendy Floral Stud Jewelry Accessories Romantic Gifts for Her
MOTIBACK£5.855.0★
What buyers say about amethyst earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Great earrings for the price”
“As shown”
“Well made, arrived when stated”
“I so lovely this item the colour is great”
“Theyre a nice size so suitable for an adult or child”
“they are so comfortable to wear”
“Easy to fasten”
“elegant”
“Light and easy to wear pretty earrings”
“Amethysts are so pretty with a mix of deep to light purples”
What buyers complain about
“Very small”
“not the best as they could easily pop open”
“Not amethyst colour”
“very flimsy backs of earrings”
“Likely to break easily”
“Stones are definitely not an amethyst colour”
“Dodgy clasp”
“Look a lot more expensive than they were”
Top return reasons
Common questions
- Is amethyst earrings profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the amethyst earrings niche?
- 17 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in amethyst earrings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.4%.
- When does demand for amethyst earrings peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the amethyst earrings niche?
- Listings span £5.25–£24.30; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.