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Amethyst Earrings

Fail

Shoppers spend an estimated $21K a year here, so Amethyst Earrings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£21K/yr93K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
65%top-5 click share · 17 brands · 20 sellers

Flapen Score

Amethyst Earrings against its category

The dotted line is the Fashion average. Past it, Amethyst Earrings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amethyst Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amethyst Earrings 93K times last year and spent an estimated £21K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.4%
Market size, estimated
£21Ka year
Peak month
February2.3× the quietest month
Top search term
purple earrings26K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £5.25 to £24.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£5.25–£24.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,988 within Girls. It carries 153 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
1.2%
Average rank
#1,988in Girls
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Amethyst Earrings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 96%

Open market

26%

  • CYCUFF20%
  • TJC16%
  • RANKEEF14%
  • Designer Inspirations Boutique11%
  • Philip Jones7%
  • FACOKO6%

Demand

Amethyst Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Amethyst Earrings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • purple earrings26K/yr
  • amethyst earrings39K/yr
  • purple earrings for women20K/yr
  • amethyst earrings for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Amethyst Earrings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Very small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amethyst Earrings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data