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Amethyst Earrings

a small market ($21K/yr) — Amethyst Earrings doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 5Growth 9Conversion 30Competition 33Returns 87Price range 49Avg price 29Brand share 62Review moat 92Quality gap 82
This niche Category average

Is Amethyst Earrings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amethyst Earrings is a £21K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.

Amethyst Earrings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.5% over the last 90 days and 2.4% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr3K
Search volume / yr-31.5%93K
Conversion rate2.4%
Avg price£9.50

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers17 · 20
Top-5 product click share65%
Open market32%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews153

Top Amethyst Earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

26%

  • CYCUFF20%
  • TJC16%
  • RANKEEF14%
  • Designer Inspirations Boutique11%
  • Philip Jones7%
  • FACOKO6%

Amethyst Earrings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.4%Products23Brands17Top 5 Brands68%OOS Rate1.2%Rating4.2★Reviews153Avg BSR#1,988
3K2KHoliday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

Top Amethyst Earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • purple earrings26K/yr
  • amethyst earrings39K/yr
  • purple earrings for women20K/yr
  • amethyst earrings for women7K/yr

What reviews say buyers love and hate about Amethyst Earrings

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money19%

Great earrings for the price

Advertised Vs Actual Product19%

As shown

Quality-Overall15%

Well made, arrived when stated

Color13%

I so lovely this item the colour is great

Size-Overall10%

Theyre a nice size so suitable for an adult or child

What buyers complain about

79% of reviews
Size-Overall25%

Very small

Quality-Overall15%

not the best as they could easily pop open

Color13%

Not amethyst colour

Strength11%

very flimsy backs of earrings

Durability7%

Likely to break easily

Amethyst Earrings return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
17%
3Advertised Vs Actual Product
14%
4Defective Material/Parts
6%
5Quality-Overall
6%

Common Amethyst Earrings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amethyst Earrings 42/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -31.5% over the last 90 days.
Search demand for Amethyst Earrings on Amazon United Kingdom peaks in Feb–Dec, where the busiest month runs 2.3× the quietest.