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Amethyst Earrings

Fail

Shoppers spend only $21K a year here, so Amethyst Earrings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£21K/yr93K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
65%top-5 click share · 17 brands · 20 sellers

Flapen Score

Amethyst Earrings against its category

The dotted line is the Fashion average. Past it, Amethyst Earrings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amethyst Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amethyst Earrings 93K times last year and spent an estimated £21K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.4%
Market size, estimated
£21Ka year
Peak month
February2.3× the quietest month
Top search term
purple earrings26K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £5.25 to £24.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£5.25–£24.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,988 within Girls. It carries 153 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
1.2%
Average rank
#1,988in Girls
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Amethyst Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

26%

  • CYCUFF20%
  • TJC16%
  • RANKEEF14%
  • Designer Inspirations Boutique11%
  • Philip Jones7%
  • FACOKO6%

Demand

Amethyst Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Amethyst Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple earrings26K/yr
  • amethyst earrings39K/yr
  • purple earrings for women20K/yr
  • amethyst earrings for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Amethyst Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.30

Very small

Small earrings

Small

Quality-Overall15%−0.05

not the best as they could easily pop open

Awful quality

Quality lacking

Color13%−0.20

Not amethyst colour

Not purple

Stones are definitely not an amethyst colour

Strength11%−0.20

very flimsy backs of earrings

the clasps are weak

Flimsy

Durability7%−0.12

Likely to break easily

Stem Broke on wearing them 3 times

Love

Value For Money19%+1.43

Great earrings for the price

Value for money

Value

Advertised Vs Actual Product19%+2.14

As shown

As described

exactly as picture

Quality-Overall15%−0.05

Well made, arrived when stated

Good quality

Very good quality not thin or easy to bend

Color13%−0.20

I so lovely this item the colour is great

looked great with her matching colour of jewellery

they have very vibrant colours

Size-Overall10%+0.30

Theyre a nice size so suitable for an adult or child

Easy to fit

Right size for wearing all the time

Return

1.4% Return rate 70% Fixable by listing

Size-Overall36%▅▅▄▁█▇

Very small

Small earrings

Small

Color17%▁▂▁█▂▄

Not amethyst colour

Not purple

Stones are definitely not an amethyst colour

Advertised Vs Actual Product14%▃▃█▁▂▁
Defective Material/Parts6%█▂▁▁▁▁
Quality-Overall6%█▁▁▁▇▁

not the best as they could easily pop open

Awful quality

Quality lacking

FAQ

Common Amethyst Earrings questions

Answered from the same tracked data.