Amber
FailThe top 5 brands take 100% of clicks, so Amber is a Fail.
- Flapen Score
- 27 / 100Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 4827
- Market size
- £32K/yr208K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 5 sellers
Flapen Score
Amber against its category
The dotted line is the Fashion average. Past it, Amber is stronger. Inside it, weaker.
Market
The Amber market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amber 208K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £32Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- amber bracelet41K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £7.96 to £12.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £7.96–£12.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #497 within Novelty Jewellery. It carries 1,929 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #497in Novelty Jewellery
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,929per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Amber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Handmade Polished - Knotted Between Beads
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 7y ago

SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 12 CM)
- Price
- £10.05
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago

SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago

Cicis Story Baltic Amber Necklace(Unisex)(Cognac) - 33cm Long - 100% Natural & Handmade Amber Beads Jewelry
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 2,437
- Age
- 8y ago

SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 15 CM)
- Price
- £12.21
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
Trending
90-day click momentum
ZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 6y ago

SilverAmber Genuine Baltic Amber Anklet Bracelet Handmade Cognac Amber Bean Beads 12 cm Size Eco-Friendly Gift Packaging
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 6y ago

Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago

Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Raw not Polished - Knotted Between Beads
- Price
- £8.14
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 7y ago

SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 16 CM)
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
Newest
by launch date
ZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 6y ago

Baltic Amber Bracelet Anklet Cognac - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £8.18
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago

Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago

SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago

SilverAmber New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Bean Beads - Premium Quality - Size 13 CM
- Price
- £11.20
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- SilverAmber Jewellery54%
- ZHAOXIA28%
- Cici's Story16%
- Baby J's2%
- Open — no brand owns it (0%)
Demand
Amber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Amber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amber bracelet41K/yr
- amber40K/yr
- amber necklace32K/yr
- teething bracelet15K/yr
- amber jewellery for women16K/yr
- amber beads7K/yr
- amber teething8K/yr
- amber jewellery7K/yr
- baltic amber bracelet6K/yr
- amber teething bracelet5K/yr
Reviews and returns
What reviews say buyers love and hate about Amber
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Much smaller than it looks
it never fit my child
To big
snapped
Broke easily
Not good broke after 1 day
Wouldnt fit a large finger
Love
It was great value
Id say the value for money is fantastic this has been a godsend
Nice colour
perfect colour vintage jewellery
Fit-wise, it sits well on his wrist and isnt too tight,
size is good I got 14 I think at the time
Fit-wise, it sits well on his wrist and isnt too tight,
Easy to wear
Return
4.2% Return rate 86% Fixable by listing
Much smaller than it looks
it never fit my child
To big
Wouldnt fit a large finger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amber questions
Answered from the same tracked data.









