amber
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,928.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 208K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.96–£12.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, amber is a £32K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
amber market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£41K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 4.1%
- Avg brand age
- 46 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- SilverAmber Jewellery54%
- ZHAOXIA28%
- Cici's Story16%
- Baby J's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top amber search terms
- amber bracelet41K/yr
- amber40K/yr
- amber necklace32K/yr
- teething bracelet15K/yr
- amber jewellery for women16K/yr
- amber beads7K/yr
- amber teething8K/yr
- amber jewellery7K/yr
- baltic amber bracelet6K/yr
- amber teething bracelet5K/yr
Top amber products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Handmade Polished - Knotted Between Beads
ZHAOXIA£8.294.2★600 rev
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 12 CM)
SilverAmber Jewellery£10.054.2★4,167 rev
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
SilverAmber Jewellery£10.684.2★4,167 rev
Cicis Story Baltic Amber Necklace(Unisex)(Cognac) - 33cm Long - 100% Natural & Handmade Amber Beads Jewelry
Cici's Story£11.244.0★2,437 rev
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 15 CM)
SilverAmber Jewellery£12.214.2★4,167 rev
Newest
by launch date
ZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
ZHAOXIA£8.42600 rev
Baltic Amber Bracelet Anklet Cognac - 14cm long - Handmade 100% Genuine Amber Beads
Cici's Story£8.18503 rev
Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
Cici's Story£7.96503 rev
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
SilverAmber Jewellery£10.684,167 rev
SilverAmber New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Bean Beads - Premium Quality - Size 13 CM
SilverAmber Jewellery£11.20426 rev
Trending
90-day click momentumZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
ZHAOXIA£8.424.2★
SilverAmber Genuine Baltic Amber Anklet Bracelet Handmade Cognac Amber Bean Beads 12 cm Size Eco-Friendly Gift Packaging
SilverAmber Jewellery£10.574.3★
Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
Cici's Story£7.964.2★
Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Raw not Polished - Knotted Between Beads
ZHAOXIA£8.144.2★
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 16 CM)
SilverAmber Jewellery£11.594.2★
What buyers say about amber
What buyers praise and complain about, mined from review topics.What buyers love
“It was great value”
“Nice colour”
“Fit-wise, it sits well on his wrist and isnt too tight,”
“Fit-wise, it sits well on his wrist and isnt too tight,”
“Easy to wear”
“So this definitely works, he wears it as an anklet still to this day, its going strong it is so durable and wears well, had no issues and it looks sooo cute aswell so thats just an added bonus”
What buyers complain about
“Much smaller than it looks”
“snapped”
“Wouldnt fit a large finger”
Top return reasons
Common questions
- Is amber profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 16 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (27/100).
- How competitive is the amber niche?
- 4 brands and 5 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amber?
- Top complaints mined from reviews: Size-Overall, Durability, Wrist Fit. The return rate is 4.2%.
- When does demand for amber peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the amber niche?
- Listings span £7.96–£12.21; the average listing price is £10.14 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.