Amber
brand-locked demand (top 5 brands take 100% of clicks) — Amber doesn't clear our bar today.
Flapen Score
Is Amber profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Amber is a £32K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Amber: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.1% over the last 90 days and 1.5% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Amber products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Handmade Polished - Knotted Between Beads
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 7y ago
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 12 CM)
- Price
- £10.05
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
Cicis Story Baltic Amber Necklace(Unisex)(Cognac) - 33cm Long - 100% Natural & Handmade Amber Beads Jewelry
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 2,437
- Age
- 8y ago
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 15 CM)
- Price
- £12.21
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
Trending
90-day click momentum
ZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 6y ago
SilverAmber Genuine Baltic Amber Anklet Bracelet Handmade Cognac Amber Bean Beads 12 cm Size Eco-Friendly Gift Packaging
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 6y ago
Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago
Baltic Amber Bracelets/Anklet Sizes 14cm - Cognac - Raw not Polished - Knotted Between Beads
- Price
- £8.14
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 7y ago
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 16 CM)
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
Newest
by launch dateZHAOXIA Baltic Amber Bracelets/Anklet Sizes 14cm - Multicolor - Knotted Between Beads - Handmade Polished
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 600
- Age
- 6y ago
Baltic Amber Bracelet Anklet Cognac - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £8.18
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago
Baltic Amber Bracelet Anklet Multicolor Raw - 14cm long - Handmade 100% Genuine Amber Beads
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 6y ago
SilverAmber Jewellery UK New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Polished Beads - Premium Quality - Sizes 12-27 CM - (Size: 13 CM)
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 4,167
- Age
- 6y ago
SilverAmber New Baltic Amber Anklet Bracelet Cognac - Handmade 100% Genuine Amber Bean Beads - Premium Quality - Size 13 CM
- Price
- £11.20
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- SilverAmber Jewellery54%
- ZHAOXIA28%
- Cici's Story16%
- Baby J's2%
- Open — no brand owns it (0%)
Amber demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Amber search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amber bracelet41K/yr
- amber40K/yr
- amber necklace32K/yr
- teething bracelet15K/yr
- amber jewellery for women16K/yr
- amber beads7K/yr
- amber teething8K/yr
- amber jewellery7K/yr
- baltic amber bracelet6K/yr
- amber teething bracelet5K/yr
What reviews say buyers love and hate about Amber
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“It was great value”
“Nice colour”
“Fit-wise, it sits well on his wrist and isnt too tight,”
“Fit-wise, it sits well on his wrist and isnt too tight,”
“Easy to wear”
What buyers complain about
94% of reviews“Much smaller than it looks”
“snapped”
“Wouldnt fit a large finger”
Amber return rate & reasons
Why buyers send it back, as a share of all return requests.
4.2%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amber questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
