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Always Postpartum Underwear

Fail

The top 5 brands take 100% of clicks, so Always Postpartum Underwear is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£47K/yr47K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
90%top-5 click share · 4 brands · 63 sellers

Flapen Score

Always Postpartum Underwear against its category

The dotted line is the Fashion average. Past it, Always Postpartum Underwear is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Always Postpartum Underwear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Always Postpartum Underwear 47K times last year and spent an estimated £47K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
6.6%
Market size, estimated
£47Ka year
Top search term
always postpartum underwear16K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £7.44 to £28.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £15.13 that is £4K to £8K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£7.44–£28.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Maternity. It carries 2,927 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#191in Maternity
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,927per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Always Postpartum Underwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Always60%
  • Frida Mom20%
  • Always Discreet14%
  • momcozy6%
  • Open — no brand owns it (0%)

Search terms

Top Always Postpartum Underwear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • always postpartum underwear16K/yr
  • always discreet postpartum pants13K/yr
  • always maternity pants4K/yr
  • always postpartum3K/yr
  • always discreet postpartum5K/yr
  • always discreet postpartum underwear2K/yr
  • always postpartum pants2K/yr
  • always disposable maternity knickers2K/yr

Reviews and returns

What reviews say buyers love and hate about Always Postpartum Underwear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

SIZING IS NOT CORRECT SO SIZE UP

Sizing is way too

Very small

Comfort-Overall10%+2.80

not very comfortable

I thought the pants rubbing against my scar were quite uncomfortable

uncomfortable in comparison

Allergies8%−0.04

Gave bad skin irritation

Still sensitive and sore two weeks on

Absorbency6%+0.19

at the moment I need something with more absorbancy

Ease Of Use6%−0.03

Also it is not very clear what way to put them on

Love

Comfort-Overall50%+2.80

Very comfortable

Comfy to wear

Very comfortable and secure

Value For Money15%+0.55

Well worth the price

Good value for money

Good price Good quality

Quality-Overall11%+0.47

They are good quality

Great product

Never had any issues with these

Size-Overall6%−0.10

fit were also great

fits your giant maternity pads well

I ordered size M and fits well, definitely worth the money for sure

Leak-Proof3%

Leak-proof

no leakage

protection especially knowing I didnt have to worry about leaks

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁█▁▁

SIZING IS NOT CORRECT SO SIZE UP

Sizing is way too

Very small

FAQ

Common Always Postpartum Underwear questions

Answered from the same tracked data.