Always Postpartum Underwear
FailThe top 5 brands take 100% of clicks, so Always Postpartum Underwear is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £47K/yr47K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 63 sellers
Flapen Score
Always Postpartum Underwear against its category
The dotted line is the Fashion average. Past it, Always Postpartum Underwear is stronger. Inside it, weaker.
Market
The Always Postpartum Underwear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Always Postpartum Underwear 47K times last year and spent an estimated £47K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £47Ka year
- Top search term
- always postpartum underwear16K searches a year
02 · Price
A sale here is worth £15.13.
Listings sell for £15.13 on average, from £7.44 to £28.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £15.13 that is £4K to £8K a year per listing.
- Average price
- £15.13inside the $15 to $100 sweet spot
- Price range
- £7.44–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Maternity. It carries 2,927 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Maternity
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,927per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Always Postpartum Underwear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Always Discreet Postpartum & Adult Incontinence Pants High-Waisted Maternity Knickers Super Absorbent Soft & Breathable Size Large 16 Count (8 x 2 Packs)
- Price
- £18.99
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 1y ago

Always Discreet Postpartum & Adult Incontinence Pants High-Waisted Maternity Knickers Super Absorbent Soft & Breathable Size Medium 18 Count (9 x 2 Packs)
- Price
- £16.64
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 1y ago

Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago

Always Discreet puerperium Panties m
- Price
- £9.52
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 1y ago

momcozy 7 Pcs 100% Cotton Postpartum Disposable Knickers for Women Breathable Mid-High Waist Underwear with Wide Gusset C-Section Recovery Essentials Gray L
- Price
- £16.07
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago
Trending
90-day click momentum
momcozy 7 Pcs 100% Cotton Postpartum Disposable Knickers for Women Breathable Mid-High Waist Underwear with Wide Gusset C-Section Recovery Essentials White M
- Price
- £16.17
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

momcozy 7 Pcs 100% Cotton Postpartum Disposable Knickers for Women Breathable Mid-High Waist Underwear with Wide Gusset C-Section Recovery Essentials Gray L
- Price
- £16.07
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago

Always Discreet Postpartum & Adult Incontinence Pants High-Waisted Maternity Knickers Super Absorbent Soft & Breathable Size Medium 18 Count (9 x 2 Packs)
- Price
- £16.64
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 1y ago

Always Discreet Incontinence Pants Women Large Plus 32 High Absorbency (8 x 4 Packs) Odour Neutraliser Saving Pack Dress Size 16-22 for Sensitive Bladder
- Price
- £28.98
- Rating
- 4.5/5
- Reviews
- 6,835
- Age
- 7y ago
Newest
by launch date
momcozy 7 Pcs 100% Cotton Postpartum Disposable Knickers for Women Breathable Mid-High Waist Underwear with Wide Gusset C-Section Recovery Essentials Gray L
- Price
- £16.07
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

momcozy 7 Pcs 100% Cotton Postpartum Disposable Knickers for Women Breathable Mid-High Waist Underwear with Wide Gusset C-Section Recovery Essentials White M
- Price
- £16.17
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Always Discreet Heavy Adult Incontinence Post Partum Pants Large 8pk
- Price
- £10.85
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago

Always Discreet puerperium Panties m
- Price
- £9.52
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 1y ago

Always Discreet Postpartum & Adult Incontinence Pants High-Waisted Maternity Knickers Super Absorbent Soft & Breathable Size Large 16 Count (8 x 2 Packs)
- Price
- £18.99
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Always60%
- Frida Mom20%
- Always Discreet14%
- momcozy6%
- Open — no brand owns it (0%)
Search terms
Top Always Postpartum Underwear search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- always postpartum underwear16K/yr
- always discreet postpartum pants13K/yr
- always maternity pants4K/yr
- always postpartum3K/yr
- always discreet postpartum5K/yr
- always discreet postpartum underwear2K/yr
- always postpartum pants2K/yr
- always disposable maternity knickers2K/yr
Reviews and returns
What reviews say buyers love and hate about Always Postpartum Underwear
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
SIZING IS NOT CORRECT SO SIZE UP
Sizing is way too
Very small
not very comfortable
I thought the pants rubbing against my scar were quite uncomfortable
uncomfortable in comparison
Gave bad skin irritation
Still sensitive and sore two weeks on
at the moment I need something with more absorbancy
Also it is not very clear what way to put them on
Love
Very comfortable
Comfy to wear
Very comfortable and secure
Well worth the price
Good value for money
Good price Good quality
They are good quality
Great product
Never had any issues with these
fit were also great
fits your giant maternity pads well
I ordered size M and fits well, definitely worth the money for sure
Leak-proof
no leakage
protection especially knowing I didnt have to worry about leaks
Return
0.0% Return rate 100% Fixable by listing
SIZING IS NOT CORRECT SO SIZE UP
Sizing is way too
Very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Always Postpartum Underwear questions
Answered from the same tracked data.









