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Alpaca Socks

Fail

Demand is soft, at -65.9% this quarter, so Alpaca Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£36K/yr93K searches / yr
90-day growth
-65.9%search demand this quarter
Competition
30%top-5 click share · 18 brands · 24 sellers

Flapen Score

Alpaca Socks against its category

The dotted line is the Fashion average. Past it, Alpaca Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpaca Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alpaca Socks 93K times last year and spent an estimated £36K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-65.9%
Conversion, latest week
2.5%
Market size, estimated
£36Ka year
Peak month
December22.1× the quietest month
Top search term
alpaca socks49K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £4.90 to £28.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.30 that is £0 to £2K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£4.90–£28.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #684 within Socks & Hosiery. It carries 3,018 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
86%
Out of stock, average day
15.2%
Average rank
#684in Socks & Hosiery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,018per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Alpaca Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

15%

  • GoWith31%
  • Wonky Line23%
  • Sock Snob11%
  • LostSocks9%
  • Juclise6%
  • DANISH ENDURANCE6%
  • Open — no brand owns it (12 brands, 15%)

Demand

Alpaca Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.1×

Search terms

Top Alpaca Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpaca socks49K/yr
  • alpaca socks men17K/yr
  • alpaca socks women16K/yr
  • alpaca wool socks7K/yr
  • 100% alpaca socks4K/yr

Reviews and returns

What reviews say buyers love and hate about Alpaca Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

Cuffs are too tight

they are far too small

Far too big

Thickness9%−0.01

not as thick as I had hoped for

These were thick

Quite thin socks

Quality-Overall8%+0.06

Disappointing Quality Control for a Promising Fit

These socks are very poor quality for the price 9-12 very large

Poor quality

Gap/Hole6%−0.07

Hole in sock

there is now a hole

came with a hole in it

Hard Feel5%−0.06

Definitely not soft, more like normal tough, rough wool

I did not even try them on as they are too rough for me

too rough, like normal sheep wool socks

Love

Warmth22%+2.22

Keep you warm

Keep my feet warm

Nice and warm

Comfort-Overall20%+1.78

Quality and comfort

Very comfortable to wear

Very comfy and support my feet well

Quality-Overall18%+0.06

also seem to be well made

Excellent product

Reasonable quality socks

Size-Overall8%−0.10

Fit well

fit as described

Good fit, just go for your normal size

Value For Money7%+0.47

Good value

Good value for money

Great value

Return

0.9% Return rate 46% Fixable by listing

Size-Overall36%▆▄▇█▇▅

Cuffs are too tight

they are far too small

Far too big

Material Quality10%▆▅█▂▅█

dont feel like merino wool at all

Quality Control Concerns: While the materials. a Merino wool blend

Looks and feels more nylon than wool

Thin6%▁▆▁▁▃█
Quality-Overall6%▆▄▇▁██

Disappointing Quality Control for a Promising Fit

These socks are very poor quality for the price 9-12 very large

Poor quality

Thickness6%▂▃▄▂█▆

not as thick as I had hoped for

These were thick

Quite thin socks

FAQ

Common Alpaca Socks questions

Answered from the same tracked data.