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Airtag Wallet

Fail

Shoppers spend only $38K a year here, so Airtag Wallet is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£38K/yr101K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
55%top-5 click share · 16 brands · 26 sellers

Flapen Score

Airtag Wallet against its category

The dotted line is the Fashion average. Past it, Airtag Wallet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airtag Wallet 101K times last year and spent an estimated £38K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.8%
Market size, estimated
£38Ka year
Peak month
December3.1× the quietest month
Top search term
airtag wallet37K searches a year

02 · Price

A sale here is worth £21.06.

Listings sell for £21.06 on average, from £5.93 to £62.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.06 that is £0 to £2K a year per listing.

Average price
£21.06inside the $15 to $100 sweet spot
Price range
£5.93–£62.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #336 within Luggage & Travel Gear. It carries 1,046 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#336in Luggage & Travel Gear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,046per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Airtag Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

21%

  • KF-Premium22%
  • DODENSHA21%
  • Mingkeda13%
  • VULKIT9%
  • MYSHION8%
  • YESIIW7%

Demand

Airtag Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Airtag Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag wallet37K/yr
  • air tag wallet25K/yr
  • wallet with airtag holder8K/yr
  • wallet airtag9K/yr
  • apple tag wallet4K/yr
  • apple airtag wallet5K/yr
  • airtag card holder5K/yr
  • airtag wallet holder4K/yr
  • wallet with airtag5K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%+0.41

only fractionally thicker

Tracker is so thin

Even thinner than expected

Charging11%−0.09

Unable to charge - sent bsck

Charging needs to improve

Without charger

Quality-Overall7%−0.02

Not the best

the build quality isnt great

Total rubbish

Value For Money7%+0.12

on the over expensive I feel

expensive

Expensive because you don't get the tracker for that price

Durability7%−0.07

Inner mesh broke early on

Item has stopped working after just over a month

However some limited durability

Love

Assembly/Installation24%+2.68

Easy set up instructions

Easy to install

Easy set up

Quality-Overall16%−0.02

Excellent quality

Good quality wallet

This product is well made

Ease Of Use9%+0.66

Ease of use

Very handy to have

Easy to set up and very useful

Value For Money7%+0.12

Good for the price

Excellent value for money

Inexpensive and effective

Size-Overall7%+0.29

Fits perfectly in my wallet

Fits perfectly

Fits in my wallet perfectly

Return

1.8% Return rate 17% Fixable by listing

Functionality-Overall15%▄▅▆█▅▄

it doesn't help

still could not get it to work reliably

Compatibility-Overall13%▅▄▇█▆▇
Charging12%▁▂▃▃▄█

Unable to charge - sent bsck

Charging needs to improve

Without charger

Size-Overall11%█▃▁▄▄▅

Smaller than I expected

It's smaller than I thought

Connectivity-Overall10%▁▃▇█▆▆

The card lost connection

just wouldnt pair

waking it up didn't reconnect it either

FAQ

Common Airtag Wallet questions

Answered from the same tracked data.